Headline

Building Vedantu | SVP & Business Head | NUS Business School| Edtech | Early BYJUS

About

I am a sales and growth strategy leader with a proven track record of building strong B2C and B2B brands at scale in education that drive revenue growth. An early member of the founding team, I have been a part of the leadership at the BYJU'S group that built innovative digital first learning products for schools and test prep segments in India. From setting up and scaling the sales ecosystem for industry first products to building alternate revenue initiatives - I have built and led teams across product-sales strategy, go-to-market - K10,K12 test prep, customer experience and more. As a professional with 13+ years of experience in hyper-growth consumer internet business with deep expertise in establishing and growing new product lines, driving new revenue initiatives and building talented teams/leaders, I thrive when it comes to driving revenue narratives and operation strategies to achieve it. Since the inception of BYJU'S, I have closely worked and spearheaded multiple 0-1-100 initiatives, a few of which have turned into profit centres. I have done extensive work with founders and the c-suite to establish BYJU'S’ identity in the segment as well as identifying opportunities to scale and grow businesses. I also got the scope to lead and grow one of the toughest markets before exiting it with positive numbers for the new team. Infact , my experience of working on several business transitions and change management has helped me sharpen my ability to problem solve complex business scenarios. Being a people-first leader, I have been responsible for setting up internal mechanisms and processes that have helped nurture and prepare next-gen leaders for the organisation. I have played a key role in integrating several industry talents seamlessly in BYJU'S, helping them chart their own growth path in the organisation. I firmly believe in being an actively empathetic and inclusive leader. I truly believe that, in my journey of building BYJU'S, I have been responsible for scripting the narrative of Edtech as a segment which attracted large scale investments, led to job creation and development of a happy community of students, teachers and parents.

Location

Bengaluru

Work experience

SVP Business & Business Head at Vedantu, Aug 2024 - Present · 2 yrs 3 mos, Greater Bengaluru Area, In my role as SVP Business & Business Head at Vedantu, I am responsible for spearheading the strategic direction for the online business, emphasizing value-based offerings in the school tuitions ecosystem. Leading different teams across sales, marketing,growth and delivery, I drive growth and customer satisfaction with the aim to increase revenue and market presence of Vedantu's live online tutoring products.

SVP & Global Business Head at WhiteHat Jr, Sep 2023 - Jul 2024 · 11 mos, Bengaluru, Karnataka, India, In my role as SVP & Business Head at WhiteHat Jr, I led strategic initiatives to drive revenue growth and improve operational efficiencies across multiple regions. By implementing innovative sales and marketing strategies, I successfully increased the Top-line by over 20 million dollars with sequentially improved EBIDTA margins.

Senior Vice President Business at BYJU'S, Aug 2023 - Jul 2024 · 1 yr, Bengaluru, Karnataka, India, I spearheaded transformative initiatives for sustainable growth and profitability. Leading the charge in new initiatives, I diversified revenue channels, identified opportunities for low-cost, high-margin revenue streams, and ensured the creation of innovative avenues beyond traditional methods. Through strategic partnerships and collaborations, I fostered business expansion both within the BYJUs Group and externally, working closely with stakeholders, industry leaders, and potential partners to explore synergies. Overseeing the global expansion of BYJUs Future School, I implemented comprehensive growth strategies tailored to the unique dynamics of key markets, including India, the UK, ANZ, and the Middle East. Embracing a culture of innovation, I drove proactive adaptation to market trends and customer needs, positioning BYJUs Group as a forward-thinking and adaptable leader in the afterschool education space.

VP & Head-K10 Digital Business at BYJU'S, Sep 2022 - Aug 2023 · 1 yr, Bengaluru, Karnataka, India, The period within 2022 and 2023, marked an essence of greater challenges with P&L accountability. In the realm of P&L management and financial optimization, my collaborative efforts with the CEO and founders at BYJU’S were instrumental in enhancing the financial performance of the India online and hybrid business. Through a meticulous analysis of the P&L statement, I optimized strategies to achieve a substantial topline growth and significantly improved the Gross Margin. My strategic focus extended to strengthening the core business operations of BYJU’S in the Indian market. Collaborating closely with key stakeholders, I directed efforts to identify and address areas for improvement and growth within the core business framework, ensuring a solid foundation for sustained success. Championing alternative revenue channel development, I led initiatives to explore and establish innovative income streams. Implementing forward-thinking strategies, I identified, evaluated, and capitalized on new opportunities aligned with BYJU’S overarching goals, resulting in the creation of impactful annualized revenue channels.

VP & Head- Cx Experience at BYJU'S, Jul 2020 - Aug 2022 · 2 yrs 2 mos, Bengaluru, Karnataka, India, I was instrumental in elevating BYJU’S through strategic initiatives that focused on customer satisfaction, product diversification, and team leadership. I led the development and execution of an Experiences Charter, significantly boosting Net Promoter Score (NPS) for BYJU’S core products. This effort extended beyond mere customer satisfaction, influencing positive changes in customer experience initiatives across the larger organisation. Recognizing the need for product diversification, I conceptualized and implemented digital-first initiatives geared toward enhancing consumer outcomes for Online Learning Products. This involved crafting a comprehensive Customer Lifecycle to ensure a seamless and value-driven user experience. Initiating customer-centric programs like the Renewals and Referrals Charter, I established pathways for revenue growth.Collaborating closely with product and technology teams, these initiatives aimed to enhance customer satisfaction and contribute to business growth by maximizing the Lifetime Value (LTV) of paid users.

Education

Master of Business Administration - MBA, Business Administration and Management, General, NUS Business School

B.E, Electrical and Electronics Engineering, Manipal institute of technology