Headline

Global Product Marketing Manager | B2B SaaS & PLG | GTM, Positioning & Product Launches | I help product teams turn capability into adoption + pipeline | Experimentation-led · AI-native PMM

About

Most product marketing dies in the gap between what a product can do and what the market actually adopts. Closing that gap — profitably — is my entire job. I'm a Product Marketing Manager with 8 years in B2B SaaS, currently at Amazon. I own go-to-market end to end: positioning, messaging, naming, competitive intelligence, and integrated launch playbooks that ship on time even under ambiguity. I'm just as at home inside the growth engine — North Star metric design, activation and time-to-value (TTV), behavioral segmentation, funnel attribution, and PQL qualification — and I run the experimentation that connects the two: hypothesis design, A/B and multivariate testing, incrementality, and CRO on pricing pages, landing pages, and sign-up flows. A few results I'm proud of: $1.3M incremental pipeline and a 22% conversion lift from a structured experimentation program; 35% more qualified demo requests through AI-powered, behavior-triggered personalization; a 47% lift in Return on Ad Spend across Tier-1 global brands (LEGO, Disney, Warner Bros., Kimberly-Clark); and $1M in expansion revenue from competitive white-space and sales enablement. Today I help Product, Growth, and Revenue teams turn capability into measurable adoption. I'm AI-native by default — I use LLM-driven personalization and workflow automation (ChatGPT, Claude, Gemini, Jasper) to compress time-to-value and ship faster — and I lead through data, translating messy behavioral signals into simple, executive-ready stories that actually drive decisions. If you're launching a product, rebuilding positioning, or trying to turn experimentation into pipeline — or you just want to trade notes on PLG and AI in marketing — my inbox is open. Let's connect.

Location

Bengaluru

AI stack

claude

gemini

kimi

notebooklm

notion

opencode

Work experience

Product Marketing Manager at Amazon, Sep 2025 - Present · 1 yr, Bengaluru, Karnataka, India, Own full-funnel GTM and measurement for Tier-1 global brands, turning behavioral signals into positioning that lifts return on spend and unlocks expansion revenue. •Lifted Return on Ad Spend (RoAS) 47% across Tier-1 brands (Kimberly-Clark, LEGO, Disney, Warner Bros. Consumer Products) by building full-funnel GTM measurement frameworks — KPI selection, incrementality, attribution — and aligning Product, Sales, and Brand on positioning and messaging. •Secured $1M expansion revenue across 8 strategic accounts (+8% QoQ) through competitive analysis, white-space identification, and co-developed sales enablement, pricing, and positioning frameworks. •Drove $200K incremental revenue during Amazon Prime Day by orchestrating an integrated product-launch and GTM playbook under high-velocity, ambiguous timelines — translating customer behavioral signals into sharper value propositions. •Boosted team productivity 30% by launching an AI-powered internal product that auto-summarizes complex SOPs, embedding AI-native, data-driven workflows across the marketing org.

Senior Product Marketing Manager at DigitalOcean, Apr 2024 - Sep 2025 · 1 yr 6 mos, Bengaluru, Karnataka, India, Owned the growth experimentation and website product roadmap, converting behavioral data and AI-driven personalization into pipeline, conversion, and faster time-to-value. •Generated $1.3M incremental pipeline and lifted conversion 22% by owning the growth experimentation framework — hypothesis design, North Star KPI selection, incrementality, full-funnel attribution — and running 8 high-impact A/B tests on landing and pricing pages. •Accelerated qualified demo requests 35% by owning the website product roadmap and prioritizing AI-powered, behavior-triggered personalization — partnering with Product, Engineering, and Growth to ship LLM-driven content that compressed time-to-value. •Grew AI-generated content visibility 50% and MQLs 74% by developing LLM-optimized content and technical SEO strategies (schema, structured data) that connected on-page behavior directly to pipeline. •Lifted average session duration 24% and cut bounce 16% through an AI-native personalization initiative that segmented visitors by intent and converted behavioral data into in-flow activation nudges.

Search Engine Optimization Product Manager at Spiceworks, Feb 2022 - Feb 2024 · 2 yrs 1 mo, Hyderabad, Telangana, India, Led cross-functional GTM and technical execution through a high-risk domain consolidation while turning SEO and behavioral data into commercial intelligence. •Protected 99% traffic retention with zero major incidents during a complex domain consolidation (toolbox.com → spiceworks.com) by leading a cross-functional GTM and technical plan across SEO, Content, Engineering, and Brand. •Compressed insight turnaround 30% by building a product analytics framework that connected on-page behavior and SEO KPIs directly to sales pipeline — turning behavioral data into executive-ready commercial intelligence. •Lifted campaign engagement 20% and CTR 3.1% by running 8 experimentation sprints with Engineering and UX and launching 3 on-site features. •Authored 90+ user stories that cut dev cycle time 35%, sharpening prioritization across a distributed Product and Engineering team.

Digital Marketing Specialist at CHARLIE PESTI, May 2020 - Jan 2022 · 1 yr 9 mos, Hyderabad, Telangana, India, Ran data-led demand generation that grew qualified pipeline and cut acquisition costs across B2B campaigns. •Drove a 23% MQL lift and 31% growth in non-branded search traffic by leading end-to-end execution of 5 behavioral-data-driven demand-generation campaigns. •Cut cost-per-conversion 15% and doubled social reach (+100%) by running competitive analysis (SEMrush, Google Keyword Planner) to define 50 priority keywords and positioning. •Prioritized keyword and content strategy that connected search intent to funnel stages, sharpening campaign targeting. •Partnered cross-functionally to align messaging and creative with demand-gen goals across the buyer journey.

Jr. Digital Marketer at Technogaze Solutions Pvt. Ltd., Apr 2019 - Mar 2020 · 1 yr, Bhopal, Madhya Pradesh, India, Executed integrated digital campaigns and testing programs that grew traffic, conversion, and revenue in the Central India market. •Increased organic search traffic 25% using Google Analytics to identify high-opportunity trends and optimization areas. •Improved conversion rates 15% and added $50K monthly revenue by implementing trend-based A/B testing on landing pages. •Cut cost per acquisition 5% by analyzing campaign metrics and reallocating spend to top-performing channels. •Achieved a 13.25% CTR across client PPC campaigns while securing guest-posting placements through targeted blogger outreach.

Education

Product Management, Product Management, HelloPM

MBA in Event Management and PR, Event Management, National academy of event management and development