Headline

Community & Influencer Marketing Manager | Driving Engagement Through AI-Powered Campaigns, Strategic Partnerships & Data-Led Growth

About

I’m a Community & Influencer Marketing Manager with 4+ years of experience leading creator campaigns, strategic partnerships, and brand advocacy initiatives—now with an innovation focus on how artificial intelligence is shaping the future of digital marketing. My strengths include: - Designing and executing high-impact influencer campaigns (including AI-driven targeting and analytics for deeper insights) - Building, nurturing, and automating vibrant online communities - Forging data-driven brand and creator partnerships across verticals - Leveraging AI and automation tools to streamline campaign management and content workflows - Delivering measurable results—such as 35%+ engagement growth and 5x conversion lifts versus benchmarks My background in creative content, graphic design, and esports, combined with hands-on exploration of AI marketing tools, gives me an agile edge in today’s rapidly changing digital ecosystem.

Location

Bengaluru

AI stack

aistudio

gemini

notion

openai

Work experience

Community Manager at VerSe Innovation, Sep 2023 - Present · 2 yrs 8 mos, Bengaluru, Karnataka, India, - Develop and execute innovative influencer marketing campaigns from ideation to execution, aimed at acquiring, engaging, and retaining users across platforms. - Onboard, manage, and optimize relationships with influencers, agencies, and other creator partners at all levels to nurture an ecosystem of brand advocates. - Craft compelling creator stories and content that engages target audiences and aligns with brand vision. - Collaborate cross-functionally to integrate influencer campaigns into broader marketing initiatives. - Plan and manage campaign budgets, timelines, deliverables, and performance benchmarks. - Analyze campaign results and insights to continually refine strategy and uncover new opportunities. - Stay on top of influencer marketing trends and tools to employ cutting-edge, high-impact activations. - Contribute to a positive culture of creativity, excellence, and growth on the marketing team.

Account Executive at AlphaZegus Marketing (OPC) Private Limited, Aug 2021 - Sep 2023 · 2 yrs 2 mos, Mumbai, Maharashtra, India, - Overseeing Video Campaigns - Proficiency in Influenced Marketing - Overseeing Creative Content Write ups - Overseeing Campaigns Execution. - Assisting in Video Campaigns - Excellent Written and Verbal Communication - User Empathy and Understanding of performance data.

Manager Strategic Partnerships at Masterigs, May 2020 - Aug 2020 · 4 mos, Bengaluru, Karnataka, India, - Worked to effectively manage key partnerships with vendors, distributors, and other important players. - Managed strategic resources to ensure cost-effective procedures. - Managed and supported business risk and worked to develop and implement strategic solutions. - Built long-term trusting relationships with clients to achieve ultimate client retention. - Effectively acted as a liaison between our Marketing and Sales teams.

Graphic Designer & eSports Coordinator at MGMeSports, Jan 2020 - Apr 2020 · 4 mos, Bengaluru, Karnataka, India, - Assisted in the creation of graphic materials for the use of the marketing department. - Delivered visually compelling animations and graphic elements. - Handled much of the communication between clients and the lead Graphic Designer. - Presented creative work to internal teams and business partners. - Maintained the highest standards of efficiency and consistency at all times.

Education

Bachelor's degree, Business Administration and Management, General, University of the People

12th, Business/Commerce, General, National Institute of Open Schooling (NIOS)