Headline

Social Media Executive @ Jain University l Ex-Red FM l Ex-Deccan Herald

About

As a Social Media Executive at Jain University, I create engaging and impactful content for the university's digital platforms, connecting with a diverse audience of students, alumni, and stakeholders. My role involves the entire content creation process, from ideation to execution, leveraging my expertise in content creation, video production, editing, creativity, and mass communication. I hold a Master of Arts in Communication and Media Studies from Christ University, Bangalore, where I gained a deep understanding of contemporary media trends, theories, and practices. My academic journey, coupled with hands-on projects and internships, has equipped me with a well-rounded perspective on the industry. For instance, during my time as a Video Production Intern at Deccan Herald, I contributed to shooting and editing news stories, features, and promotional content. Additionally, I was part of the Executive Team at the Bengaluru International Short Film Festival, where I managed technical quality checks, liaised with directors, and ensured seamless online screenings. I am passionate about creating impactful and innovative content that connects with the audience and reflects the values and goals of the organization. I am always eager to learn new skills and tools that can help me improve my content quality and efficiency. I am looking for opportunities to grow my career, contribute to the organization's success, and learn from the world of work.

Location

Greater Bengaluru Area

AI stack

meta

Canva Magic Studio

ChatGPT

Work experience

Social Media Executive at Jain (Deemed-to-be University), Oct 2024 - Present · 2 yrs, Bengaluru, 1. Create and manage content calendars aligned with institutional branding. 2. Produce multimedia content-videos, graphics, and reels-for targeted campaigns. 3. Support crisis communication through timely and empathetic social media responses. 4. Manage digital assets while ensuring privacy and copyright compliance. 5. Collaborate with departments to showcase academic achievements and campus events. 6. Facilitate live event coverage to enhance real-time engagement. 7. Analyse performance and prepare reports with actionable insights to improve future strategies.

Digital Executive at Red FM, Oct 2022 - Oct 2024 · 2 yrs 1 mo, Bengaluru, 1. Led social media strategy, resulting in higher engagement rates and improved brand visibility across platforms. 2. Produced multimedia content-including creatives, videos, podcasts, interviews and vox-pops, driving increased engagement and brand recall. 3. Managed social media platforms (Instagram, Facebook, YouTube, X, Threads), ensuring consistent, timely communication and improved audience growth. 4. Researched audience trends and content niches to strengthen digital strategy; collaborated with clients, RJs, producers, and vendors to deliver end-to-end content projects. 5. Aligned campaigns with marketing objectives through cross-functional collaboration, contributing to overall campaign performance and reach

Video Production Intern at Deccan Herald, Nov 2021 - Jan 2022 · 3 mos, Bangalore Urban, Karnataka, India, I worked as an Editing Assistant and Shoot Assistant in my two-month internship. My works include 2 Projects (Business story and a Vox Pop) 2 News stories 1 Promotional Video 1 Panel Discussion 4 Shoots (a multi-cam Panel discussion, creative feature, and interviews)

Executive Team at Bengaluru International Short Film Festival, Aug 2021 - Sep 2021 · 2 mos, Bengaluru, Karnataka, India, I was a member of the BISFF Executive Team. My daily task was to check the movies for technical flaws, contact the directors, and double-check the directors' content, posters, banners, spelling, and pictures. Because the BISFF was created online during the pandemic, our responsibilities increased as we had to screen the entire festival online.

Video Editor at Beautiful Bharat, May 2021 - Jun 2021 · 2 mos, Bengaluru, Karnataka, India, During my one-month internship, I managed to work on two videos which were later added to Youtube.

Education

Master of Arts - MA, Communication and Media Studies, Christ University, Bangalore

Bachelor of Arts - BA Journalism and Mass Communication, Dayananda Sagar University