Headline

Growth & Marketing @ Gullak - India’s Savings App (YC S22)

About

Curious about why people discover, adopt and stick with products. I work at the intersection of product, growth and consumer behaviour. Most of my time is spent running experiments, understanding users and turning those insights into growth. Currently part of the founding team at Gullak, where I've had the opportunity to help build and scale one of India's fastest-growing digital gold platforms. Always happy to chat about consumer products, growth and AI.

Location

Bengaluru

AI stack

metaai

midjourney

notion

ChatGPT

ChatGPT Images

Zapier

Work experience

Growth & Marketing (Founding Team) at Gullak Money, May 2022 - Present · 4 yrs 5 mos, Bengaluru, - Built and scaled Gullak's growth function as part of the founding team, helping grow the product to 3M+ users. - Established a culture of experimentation across acquisition, creatives and product journeys, improving the conversion funnel by 30%. - Built a creative-first growth strategy that reduced customer acquisition costs by ~50%. - Expanded growth beyond Meta and Google by making influencer marketing, affiliates, partnerships and native advertising measurable acquisition channels. - Built post-conversion journeys across CRM and product touchpoints to improve user retention and repeat investments. - Led user research initiatives and translated customer insights into product and marketing decisions.

Marketing Analyst at Twin, Nov 2020 - Apr 2022 · 1 yr 6 mos, Bangalore Urban, - Accountable for generating top of funnel from Facebook - Continuously monitoring & generating qualified leads and purchases - Running multiple A/B tests to improve CTR, identify right audience & landing pages - Identified funnel drop offs & made communication changes to decrease it - Created dashboards to reduce reporting time & analyze data trends - Reduced cost per lead by 30%, cost per paid lead by 15% & drove online sales greater than on-ground sales team combined - Creating email and SMS drip campaigns - Creating marketing automations - Experience in working with tools such as Hotjar, GTM, Analytics, Unbounce, Mixpanel

Marketing Analyst Intern at Twin, Oct 2020 - Oct 2020 · 1 mo, Hyderabad, Telangana, India

Education

Digital Marketing and SEO, Marketing, Indian School of Business

Bachelor of Technology, Computer Science and Engineering, Vardhaman College of Engineering (VCEH)