Headline

Design @Pronto | Hiring Product Designers

About

Product designer with 9+ years of experience. I led Probo’s growth charter for 4.5 years, owning the critical user funnel of acquisition. activation, retention and engagement. I've been part of the 0-1 journeys multiple times – whether it is scaling a brand new category in Urban Company or finding PMF for a new product. Working with the alums of the likes of Uber, Microsoft, and Urban Company, I've learned the art of leveraging design for business impact. More importantly, how to win over visitors -> users -> brand champions. I love being hands-on in problem spaces at the intersection of business & product design, with an award-winning track record in consumer apps like Kalki, Probo, Urban Company and Koinex. At Probo, I built and led the design team from the ground up. Scaled the design function into a high-agency, high-ownership team that consistently shipped impactful, business-driven work, a team that got the seat at the table. The culture of the design team at Probo was unique, sought-after and attracted the very best of designers.

Location

Bengaluru

AI stack

claude

codex

gemini

claudecode

ChatGPT

ChatGPT Images

Work experience

Design Lead at Pronto, Apr 2026 - Present · 5 mos, Bengaluru, Karnataka, India, Leading the Customer + Partner charter here. I am trying to make your lives stress-free with Pronto.

Founding Designer - Kal.ki at Probo, Sep 2025 - Mar 2026 · 7 mos, Gurugram, Haryana, India, After Probo closed its operations in August owning to the regulatory ban on money based gaming, I worked on reviving prediction markets – this time, replacing the element of stake from actual money to personal credibility. Ran pilot with a small cohort of BITS Pilani students.

Principal Product Designer - Growth at Probo, Aug 2024 - Aug 2025 · 1 yr 1 mo, Gurugram, Haryana, India, I led the 1-100 Growth charter during 2024 - 2025. Delivered business impact at scale through referrals, onboarding and resurrection experiments. Championed for Trust & Safety initiatives, focusing on loss protection and responsible trading, it helped the traders save ₹350K in the first month of its lauch, also gaining positive PR

Founding Designer at Probo, Sep 2021 - Jul 2024 · 2 yrs 11 mos, Gurugram, HR, India, Led the design for the 0-1 product journey, trying to find the PMF as orders placed scaled from 5K to 80K in 2 months. Hired, managed a cross-functional design team of 8. Together, we designed the foundations of trading, exchange contracts, KYC, anti-fraud mechanisms and B2B partnerships.

Product Designer 2 - Supply Platform & Support at Urban Company, Jan 2021 - Sep 2021 · 9 mos, Gurugram, Haryana, India, Owned the customer and partner help/support experience Boost resolution quality feedback collection from 4% to 40% in under 2 weeks. Enhanced issue discovery and understanding by revamping the CX + PX Support knowledge base.

Product Designer - Platform Monetisation at Urban Company, Aug 2019 - Jan 2021 · 1 yr 6 mos, Gurugram, Haryana, India, My aim was to empower the unorganized blue-collar sector, fostering skill development and improving living standards using UC's service technology. I worked mainly with the Monetisation team of Urban Company (UrbanClap back then). Another impactful project during this time was implementing a cost-effective 'Recharge from Payout' system for UC partners, resulting in savings of 20 million INR.

User Experience Designer at Koinex, Jul 2018 - Jul 2019 · 1 yr 1 mo, Mumbai Area, India, At Koinex, I shipped across trading, engagement, and brand. I designed a peer-to-peer trading system for seamless INR deposits/withdrawals, built an arbitrage trading app, and reimagined the Android experience with the launch of Koinex 2.0 (React → Native). I also elevated user engagement through the Year-in-Review platform, onboarding improvements, gift cards, and crafted brand identities for the Koinex podcast (‘The First Block’) and FloBiz.

Asst. Design Manager at Sameer Hazari Studios Pvt. Ltd., Dec 2017 - Jul 2018 · 8 mos, Greater Delhi Area, The SH Studios was ahead of its time, in the sense that we pioneered AR-based collaborative tools for international artists, and led usability research in VR—exploring interaction, sound, and typography in 3D immersive environments. I not only created a design system on Sketch App, but also coded it for Web based tooling. It greatly helped our engineers ship faster (at least 30% faster shipping speed!) I also managed a cross-functional team of developers (front-end, back-end, VR), while being the youngest member entrusted with leadership responsibilities.

Education

Bachelor of Technology (B.Tech.), Information Technology, APJ Abdul Kalam Technological University

Senior Secondary School, Mathematics and Computer Science, Central Board of Secondary Education

Public links

designedbyshreya.com: https://www.designedbyshreya.com/