---
title: "Shreya Sarraf - Project Lead - Dubai Expansion in Varanasi | Tal"
description: "Meet Shreya Sarraf, Program Manager | Scaling Multi-Brand Ops (₹400Cr+/€50M+) | P&L, KPI & SLA Ownership | Ex-Amazon | SQL, Power BI | IIM Ranchi based in Varanasi. AI stack includes langchain, langgraph, and n8n."
image: "https://tal.club/meet/shreya-sarraf/share-image"
---

# Shreya Sarraf on Tal

## Headline

Program Manager \| Scaling Multi\-Brand Ops \(₹400Cr\+/€50M\+\) \| P&L, KPI & SLA Ownership \| Ex\-Amazon \| SQL, Power BI \| IIM Ranchi

## About

I build and scale programs that drive revenue, efficiency, and customer experience across marketplaces and multi\-brand operations\. Currently leading Dubai expansion at Curefoods, driving \~50% YoY growth across 10 brands by optimizing pricing, demand planning, and aggregator strategy while improving contribution margins\. Previously at Amazon, managed €50M\+ vendor portfolios across 9 EU marketplaces and led high\-impact initiatives including Prime Day campaigns and category\-wide improvements delivering up to 490% YoY growth\. My strengths: • End\-to\-end program execution across cross\-functional teams • KPI/SLA design and operational rigor • P&L ownership and cost optimization • Data\-driven decision making \(SQL, Power BI\) I enjoy solving ambiguous problems, building scalable processes, and driving measurable business outcomes\.

## Location

Varanasi

## AI stack

langchain

langgraph

n8n

notion

## Work experience

Project Lead \- Dubai Expansion at Curefoods \(EatFit\), Dec 2024 \- Present · 1 yr 5 mos, On\-site, ▸ Improved contribution margins by \~5pp through discount optimization and aggregator negotiations ▸ Reduced EBITDA losses via discount rationalization, ROI\-positive marketing & aggregator margin negotiations ▸ Grew menu impressions 3× YoY and improved menu\-to\-cart conversion from 9% → 14% ▸ Scaled the business to \~50% YoY revenue growth in 2025 — a combination of \~36% order growth, \~10% AOV improvement, and contribution margin uplift of \~5pp ▸ Optimized KPT by 2 minutes, improved ratings from 3\.5 to 4\.0, driving 15% improvement in customer retentions

Brand Manager at Amazon, Aug 2024 \- Dec 2024 · 5 mos, On\-site, \(Grew 4 major mattress brands on Amazon India by 91% YoY during BAU and by 490% YOY during Great Indian Festival sale\) • Strategized on deal pricing & discount with the 4 managed brands & closed OPS of 8 crores in wave 1 of Great Indian Festival • Increased Seller Flex replication from 50% to 90% by enabling regional flex expansion, reducing the first available delivery to 7 days • Analyzed channels to identify high GV drivers & worked on sponsored ads and social media, achieving a \~430% MOM traffic increase • Achieved 40% MOM selection growth, led Project Perfect for category & improved catalog quality to achieve 100% defect\-free ASINs

Account consultant \(Video Games\) at Amazon, Nov 2022 \- Aug 2024 · 1 yr 10 mos, Bengaluru, Owned €50M\+ vendor portfolio across 9 EU marketplaces, driving YoY revenue growth via pricing, assortment, and availability optimization\. Improved in\-stock availability and reduced stockouts by optimizing procurement planning and vendor coordination across marketplaces Resolved vendor escalations and supply chain bottlenecks, improving account health metrics and reducing out\-of\-stock rates by 16% Tracked & enhanced Item data quality score & reduced customer returns & Lost Buy Box with increased traffic to the page

Account Manager at Amazon, Nov 2022 \- Jul 2024 · 1 yr 9 mos, \(Maximized vendor revenue YOY for Video games clients by 31\.7 % & for Electronics clients by 29\.5% in EU\) • Managed 12 key client accounts \(Revenue of 50 million\+ euros\) in Electronics & Video game in 9 countries in Europe • Grew portfolio by 24% for a vendor, achieved Video Game’s largest distributor portfolio of 10 million Euros \~ 2\.9% of total GL share • Reduced Delivery\-to\-FC defects to 0%, Average Order Value \(\+12%\), Order Throughput Rate \(\+7%\), Out of Stock \(\-16%\) • Minimized out of stock rate to 8% by removing vendor ordering blocks, FC constraints and forecast & exclusion management • Executed 30\+ prime day & seasonal deals including campaign setup, launch, tracking & price checks following performance review

Marketing Consultant at Upstox, Sep 2021 \- Apr 2022 · 8 mos, Mumbai, Maharashtra, India

Marketing Intern at Tata Steel, May 2021 \- Jul 2021 · 3 mos

Business Development Intern at Asort\.com, May 2021 \- Jun 2021 · 2 mos

## Education

Master of Business Administration, Marketing, Indian Institute of Management, Ranchi

Bachelor of Commerce, Marketing, Banaras Hindu University

[View the original profile](https://tal.club/meet/shreya-sarraf)

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