Shreya Sarraf profile photo 1 on Tal

Shreya Sarraf

Program Manager | Scaling Multi-Brand Ops (₹400Cr+/€50M+) | P&L, KPI & SLA Ownership | Ex-Amazon | SQL, Power BI | IIM Ranchi

Varanasi

4+ years of work experience

Curefoods (EatFit)
Dec 20241 yr 5 mosPresent

On-site

▸ Improved contribution margins by ~5pp through discount optimization and aggregator negotiations ▸ Reduced EBITDA losses via discount rationalization, ROI-positive marketing & aggregator margin negotiations ▸ Grew menu impressions 3× YoY and improved menu-to-cart conversion from 9% → 14% ▸ Scaled the business to ~50% YoY revenue growth in 2025 — a combination of ~36% order growth, ~10% AOV improvement, and contribution margin uplift of ~5pp ▸ Optimized KPT by 2 minutes, improved ratings from 3.5 to 4.0, driving 15% improvement in customer retentions
Amazon
Aug 20245 mosDec 2024

On-site

(Grew 4 major mattress brands on Amazon India by 91% YoY during BAU and by 490% YOY during Great Indian Festival sale) • Strategized on deal pricing & discount with the 4 managed brands & closed OPS of 8 crores in wave 1 of Great Indian Festival • Increased Seller Flex replication from 50% to 90% by enabling regional flex expansion, reducing the first available delivery to 7 days • Analyzed channels to identify high GV drivers & worked on sponsored ads and social media, achieving a ~430% MOM traffic increase • Achieved 40% MOM selection growth, led Project Perfect for category & improved catalog quality to achieve 100% defect-free ASINs
Amazon
Nov 20221 yr 10 mosAug 2024

Bengaluru

Owned €50M+ vendor portfolio across 9 EU marketplaces, driving YoY revenue growth via pricing, assortment, and availability optimization. Improved in-stock availability and reduced stockouts by optimizing procurement planning and vendor coordination across marketplaces Resolved vendor escalations and supply chain bottlenecks, improving account health metrics and reducing out-of-stock rates by 16% Tracked & enhanced Item data quality score & reduced customer returns & Lost Buy Box with increased traffic to the page
Amazon
Nov 20221 yr 9 mosJul 2024

(Maximized vendor revenue YOY for Video games clients by 31.7 % & for Electronics clients by 29.5% in EU) • Managed 12 key client accounts (Revenue of 50 million+ euros) in Electronics & Video game in 9 countries in Europe • Grew portfolio by 24% for a vendor, achieved Video Game’s largest distributor portfolio of 10 million Euros ~ 2.9% of total GL share • Reduced Delivery-to-FC defects to 0%, Average Order Value (+12%), Order Throughput Rate (+7%), Out of Stock (-16%) • Minimized out of stock rate to 8% by removing vendor ordering blocks, FC constraints and forecast & exclusion management • Executed 30+ prime day & seasonal deals including campaign setup, launch, tracking & price checks following performance review
Upstox
Sep 20218 mosApr 2022

Mumbai, Maharashtra, India

Tata Steel
May 20213 mosJul 2021

Asort.com
May 20212 mosJun 2021

Shreya’s AI Stack

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notion
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Education

Indian Institute of Management, Ranchi

Master of Business Administration, Marketing

Indian Institute of Management, Ranchi

20202 yrs2022
Banaras Hindu University

Bachelor of Commerce, Marketing

Banaras Hindu University

20173 yrs2020

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Headline

Program Manager | Scaling Multi-Brand Ops (₹400Cr+/€50M+) | P&L, KPI & SLA Ownership | Ex-Amazon | SQL, Power BI | IIM Ranchi

About

I build and scale programs that drive revenue, efficiency, and customer experience across marketplaces and multi-brand operations. Currently leading Dubai expansion at Curefoods, driving ~50% YoY growth across 10 brands by optimizing pricing, demand planning, and aggregator strategy while improving contribution margins. Previously at Amazon, managed €50M+ vendor portfolios across 9 EU marketplaces and led high-impact initiatives including Prime Day campaigns and category-wide improvements delivering up to 490% YoY growth. My strengths: • End-to-end program execution across cross-functional teams • KPI/SLA design and operational rigor • P&L ownership and cost optimization • Data-driven decision making (SQL, Power BI) I enjoy solving ambiguous problems, building scalable processes, and driving measurable business outcomes.

Location

Varanasi

AI stack

langchain

langgraph

n8n

notion

Work experience

Project Lead - Dubai Expansion at Curefoods (EatFit), Dec 2024 - Present · 1 yr 5 mos, On-site, ▸ Improved contribution margins by ~5pp through discount optimization and aggregator negotiations ▸ Reduced EBITDA losses via discount rationalization, ROI-positive marketing & aggregator margin negotiations ▸ Grew menu impressions 3× YoY and improved menu-to-cart conversion from 9% → 14% ▸ Scaled the business to ~50% YoY revenue growth in 2025 — a combination of ~36% order growth, ~10% AOV improvement, and contribution margin uplift of ~5pp ▸ Optimized KPT by 2 minutes, improved ratings from 3.5 to 4.0, driving 15% improvement in customer retentions

Brand Manager at Amazon, Aug 2024 - Dec 2024 · 5 mos, On-site, (Grew 4 major mattress brands on Amazon India by 91% YoY during BAU and by 490% YOY during Great Indian Festival sale) • Strategized on deal pricing & discount with the 4 managed brands & closed OPS of 8 crores in wave 1 of Great Indian Festival • Increased Seller Flex replication from 50% to 90% by enabling regional flex expansion, reducing the first available delivery to 7 days • Analyzed channels to identify high GV drivers & worked on sponsored ads and social media, achieving a ~430% MOM traffic increase • Achieved 40% MOM selection growth, led Project Perfect for category & improved catalog quality to achieve 100% defect-free ASINs

Account consultant (Video Games) at Amazon, Nov 2022 - Aug 2024 · 1 yr 10 mos, Bengaluru, Owned €50M+ vendor portfolio across 9 EU marketplaces, driving YoY revenue growth via pricing, assortment, and availability optimization. Improved in-stock availability and reduced stockouts by optimizing procurement planning and vendor coordination across marketplaces Resolved vendor escalations and supply chain bottlenecks, improving account health metrics and reducing out-of-stock rates by 16% Tracked & enhanced Item data quality score & reduced customer returns & Lost Buy Box with increased traffic to the page

Account Manager at Amazon, Nov 2022 - Jul 2024 · 1 yr 9 mos, (Maximized vendor revenue YOY for Video games clients by 31.7 % & for Electronics clients by 29.5% in EU) • Managed 12 key client accounts (Revenue of 50 million+ euros) in Electronics & Video game in 9 countries in Europe • Grew portfolio by 24% for a vendor, achieved Video Game’s largest distributor portfolio of 10 million Euros ~ 2.9% of total GL share • Reduced Delivery-to-FC defects to 0%, Average Order Value (+12%), Order Throughput Rate (+7%), Out of Stock (-16%) • Minimized out of stock rate to 8% by removing vendor ordering blocks, FC constraints and forecast & exclusion management • Executed 30+ prime day & seasonal deals including campaign setup, launch, tracking & price checks following performance review

Marketing Consultant at Upstox, Sep 2021 - Apr 2022 · 8 mos, Mumbai, Maharashtra, India

Marketing Intern at Tata Steel, May 2021 - Jul 2021 · 3 mos

Business Development Intern at Asort.com, May 2021 - Jun 2021 · 2 mos

Education

Master of Business Administration, Marketing, Indian Institute of Management, Ranchi

Bachelor of Commerce, Marketing, Banaras Hindu University