Headline

Product Designer @ Axis Bank - Freecharge | IIT Gandhinagar Alumnus

About

I see myself as a builder first, and a designer second. What I enjoy most is taking something from zero to real: understanding a messy problem, shaping the system behind it, and making it reliable enough to ship and actually matter to people. I do my best work when there's no template to copy and a lot to figure out on my own. Right now I do this at Axis Bank, designing security, authentication and user-control experiences for 25M+ customers across mobile and internet banking. Most of my work starts as the hardest kind of input: regulatory mandates, fraud-prevention rules, risk and compliance constraints. My job is to turn that into something people can understand and trust. Some of it has outlived its original brief; a pattern I designed for one regulatory flow is now reused as a standard across multiple products. Before this, I was an early designer at a mental-health startup, working directly with the founders and close enough to the problem to shape not just the design but where the product was headed. I'm an engineer by training (B.Tech, IIT Gandhinagar), so I think in systems and I'm comfortable getting close to how things are actually built, including using AI and code to prototype ideas instead of just describing them. For me, design is less about making screens and more about figuring out and streamlining the process underneath, so the thing that ships works for the people using it and the business behind it. I care most about owning that whole arc, from the ambiguity at the start to the decisions that make it real. Portfolio: shreyasama.framer.website

Location

Hyderabad

AI stack

claude

notion

opencode

ChatGPT

Granola

Wispr Flow

Work experience

Product Designer at Freecharge, Nov 2024 - Jul 2026 · 1 y 8 mo, Mumbai, Leading end-to-end design of security, authentication and user-control experiences across Mobile, Internet and WhatsApp Banking for 25M+ customers. • Designed a regulatory flow (Update Nominee for Fixed Deposits) whose interaction pattern is now reused as a standard across multiple Axis Bank products. • Designed Safety Centre, a centralized customer-security ecosystem that turns fraud-prevention and authentication into clear user controls at scale. • Led the app's navigation and profile overhaul, introducing a gamified "Banking Progress" framework to drive feature discovery and engagement.

Product Designer at avika Mind Health, Oct 2023 - Oct 2024 · 1 yr 1 mo, Hyderabad, Telangana, India, Early product designer at a mental-health startup, working directly with the founders from problem definition to shipped product. • Ran market research into culturally nuanced care models and used it to shape early product direction. • Defined the product's AI integrations (multilingual content, AI-generated session summaries) • Redesigned the content app, lifting content items viewed by 20% and session duration by 80%.

UI/UX Designer at Center for Creative Learning, IIT Gandhinagar (CCL IITGN), Jul 2023 - Dec 2023 · 6 mos, Gandhinagar, Gujarat, India, Led design for a platform that centralizes workshop resources for educators. • Ran on-site research with teachers, then designed the information architecture and flows for two distinct user types in one platform. • Now serves 10,000+ teachers, with a 40% increase in post-workshop engagement.

UI/UX Designer at Tisser Artisans Trust, Jun 2023 - Jul 2023 · 2 mos, Remote, - Led the design of a website which seamlessly blended storytelling with e-commerce showcasing 10 Indian art forms, balancing clarity with cultural aesthetics, resulting in 35% increased online engagement and 25% more art form inquiries. - Directed user research to create a culturally resonant website, enhancing visitor engagement and overall user experience.

Design Coordinator at Entrepreneurship Initiative IITGN (EII), Aug 2022 - May 2023 · 10 mos, - Spearheaded social media campaigns that doubled the reach of the Entrepreneurship Cell at IIT Gandhinagar, effectively engaging peers and promoting entrepreneurial initiatives. - Developed and executed communication strategies that resonated with the student audience, improving skills in graphic design, digital marketing and audience engagement, essential for driving the Cell's mission forward.

Education

Bachelor of Technology - BTech, Electrical Engineering, Indian Institute of Technology Gandhinagar

Brahm Prakash DAV School

Public links

shreyasama.framer.website: https://shreyasama.framer.website/