Headline

Driving Growth | Inbound, Outbound & GTM Experiments 🚀

About

I am a graduate of Youtube university, haha. It's true. Whatever I have learned over the years was made possible because of : 1. Learning on the job 2. Youtube, Google search In the past decade, I have worked as a marketing team member, started my own digital agency, shut that agency down, freelanced, learned SEO & blogging, learned GA, pitching, graphic designing, client servicing, operations, team building, hiring ( my favorite ) and now I'm learning sales and business development. I have a basket full of skills, I love the start-up culture, and I love making new connections. My messages are open, and I respond to everyone, so if you'd like to reach out to exchange notes, talk about work, or just need someone who can help you grow your ideas, hit me up. I usually am available at 10:15 pm IST, everyday.

Location

Bengaluru

Work experience

Head of Growth at Goodmeetings, Oct 2023 - Present · 2 yrs 7 mos, Bengaluru, Karnataka, India, Driving growth across inbound, outbound & everything in between. What I do: 1. Turn website traffic into qualified leads 2. Build outbound systems that actually get responses 3. Collaborate with content, sales & product to align strategy 4. Optimize the “Book a Demo” flow so it converts (without friction) What I’m loving right now: Testing AI tools to optimize how I work across growth, sales & ops 🤝 Always up for a chat on all things AI + GTM

Marketing Consultant at Marketing with Shreya, May 2019 - Jun 2025 · 6 yrs 2 mos, Delhi, India, As a freelancer, I was a true one-man army - I was the manager, the salesperson, the marketing expert, the project manager, and even the HR department! I worked with brick-and-mortar stores in New Delhi's food and fashion scene, which I loved because both niches had always interested me. Then, COVID hit, and my clients lost their businesses faster than you can say "pandemic." Suddenly, I lost almost all of my projects, except one that left that kept me afloat! It was a writing project for a company in the US that was growing, so I called in some reinforcements - two friends of mine who were also looking for work. The three of us banded together and brought in a whopping $7763 a month. That writing project became a company and now provides opportunities to freelancers across the globe who are mostly women of colour.

Content Marketing Specialist at Verify Magically, May 2024 - May 2025 · 1 yr 1 mo, New York, United States, I’m working with an incredible team at Verify Magically! We first connected at a networking event in Chennai, where our shared passion for content marketing sparked an instant connection. Unlike many clients who are still figuring out the value of content marketing, these guys knew exactly what they wanted and were ready to hit the ground running. Since then, I’ve been helping them with SEO research, competitor analysis, and crafting a tone of voice document to clearly define their brand identity. After completing the keyword and topic research, I dove into writing and publishing content for their blog. Along the way, I’ve also been creating graphics to enhance the content and make it more engaging.

Content Editor at StudioFriday.com, May 2024 - Jan 2025 · 9 mos, Remote

Recruitment Specialist at Marketing with Shreya, Jan 2023 - Jun 2024 · 1 yr 6 mos, I love matching people to their dream jobs! Hiring is my passion project. I feel thrilled when people say, "I enjoy my work," and it's becoming harder and harder to hear that these days. If you want to find a role that will challenge you, help you grow, and also excite you when you wake up every morning, then you must reach out.

Education

Bachelor of Arts (B.A.), Political Science Honors, Jesus & Mary College

Bachelor of Arts (BA), Political Science Honors, Jesus & Mary College