---
title: "Shreya P. - Customer Retention & Revenue in Bengaluru | Tal"
description: "Meet Shreya P., CRM - Push Notifications, WhatsApp, SMS, RCS & Email | User Engagement & Retention | Campaign Creator | Digital Marketer based in Bengaluru. AI stack includes claude code, claude, and openai."
image: "https://tal.club/meet/shreya-pandey-4/share-image"
---

# Shreya P\. on Tal

## Headline

CRM \- Push Notifications, WhatsApp, SMS, RCS & Email \| User Engagement & Retention \| Campaign Creator \| Digital Marketer

## About

I am a dedicated professional with a proven track record of spearheading Engagement & Retention campaigns across various communication channels, including email, notifications, SMS, WhatsApp, push notifications, and product inventory\. With a holistic approach, I oversee the entire lifecycle of campaigns, from conceptualization to execution\. My expertise lies in structuring campaigns and creating customer journeys tailored to different user segments and business offerings, ensuring optimal engagement\. I meticulously track and evaluate channel performance metrics, including visits, orders, revenue, and conversion rates, to drive success\. My accomplishments are driven by a focus on key objectives and results \(OKRs\)\. I've excelled in boosting customer Lifetime Value \(LTV\) through the development of repeat usage and adoption strategies, particularly with the SIP program\. Furthermore, I've consistently delivered on targets for daily active users \(DAUs\) and monthly active users \(MAUs\), all while closely monitoring performance indicators such as click\-through rates \(CTR\), open rates, clicks, and conversions\. My approach doesn't stop at execution – I'm passionate about optimizing marketing automation strategies to enhance user conversion and engagement\. Collaborating with cross\-functional teams is a cornerstone of my work\. I share ownership of new feature and program adoption with Product and Tech teams, and I collaborate closely with Business Intelligence & Analytics and Content teams to ensure seamless campaign deployment\. I am dedicated to enhancing funnel efficiencies and event integrations, driving results through collaboration, data\-driven decisions, and a commitment to excellence\. \#productmarketing \#userenagement \#retention \#marketing \#hindi

## Location

Bengaluru

## AI stack

claude code

claude

openai

claudecode

## Work experience

Customer Retention & Revenue at Sri Mandir App, May 2025 \- Present · 1 yr 5 mos, Bengaluru, Karnataka, India

Associate Manager \- Growth Marketing at Khatabook, Oct 2023 \- May 2025 · 1 yr 8 mos, Bengaluru, Karnataka, India

Growth Associate at Khatabook, Apr 2022 \- Nov 2023 · 1 yr 8 mos, Bengaluru, \- CRM Channels: Push Notifications, SMS, WhatsApp & Email \- Implemented theme and style based campaigns for Hindi, Hinglish, Marathi and Gujarati using Clevertap, which led to an overall improvement delta in CTR by 8%\. \- Working on various notification events to nudge users to take actions ranging from opening the app to making actions in various funnels with good CTR\. \- Regularly experimenting with push notifications with A/B experiments in Clevertap\. \- Collaborating with the design team on a monthly basis for performing to align UX strings content with the updated app version\. \-Involving in timely notification creation and SMS for all Khatabook brand apps\. \- Exposure in working on different Whatsapp chatbot/ Product communication content\. \- Rendered strategy & insights for promoting the Khatabook App through key initiatives like Promoting the Khatabook App through SEO, Influencer Marketing and Social Media Campaigns \- Analysing data metrics like DAU, WAU, MAU, DTU, WTU and MTU from Tableau, Mix Panel and Clevertap on a weekly basis\. \- Reviewing data metrics for blog performance across 13 languages in Google Analytics and Google search console\. Tools Knowledge : Tableau, Mixpanel, Clevertap, Google Analytics, Google Search Consoles, Ahrefs, Google Trends, Google Ads, Excel, Canva, Wordpress, Prismic, Crowding, & Notion\.

Language Expert \- Hindi at Khatabook, Feb 2021 \- Apr 2022 · 1 yr 3 mos, Bengaluru, Karnataka, India, Summary: Notification Operation, Social Calendar, Creative Designer, English to Hindi/Hinglish Translation, Script Writing, Localization, Growth Marketing, UX writing, Campaign Creation, Ads Copy, Social Buckets, Data Analytics & Product Writing\. Tools Knowledge : Tableau, Mixpanel, Clevertap, Google Analytics, Google Search Consoles, Ahrefs, Google Trends, Excel, Canva, Wordpress, Prismic, Crowding, & Notion\.

Sr\. Content Editor\- Hindi at Pepper Media, Jun 2020 \- Feb 2021 · 9 mos, Bengaluru, Karnataka, India, Managed Multiple YouTube Channel \(eg \- Aajtak, Abp, India Tv & Tez\), Social media, Content management & Graphics designing \(Canva & Photoshop\)

Content Manager \- Hindi at Lokal, Sep 2019 \- May 2020 · 9 mos, Bengaluru, Karnataka, India, Content Management, Team management, Notification, marketing, graphics designing & video editing\.

Hindi Content Writer at Newstrend Network Communication Private Limited, Feb 2018 \- Aug 2019 · 1 yr 7 mos, New Delhi Area, India, Hindi Content Writing : Politics, trending, bollywood, sports, news, banking & lifestyle\. Proof reading, content editing & graphics designing

## Education

BA \(H\)\.Hindi Journalism, Journalism, University of delhi

Master's degree, Mass Communication/Media Studies, Kurukshetra university

[View the original profile](https://tal.club/meet/shreya-pandey-4)

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