---
title: "Shreya Gupta - Digital Marketing Specialist in Gurugram | Tal"
description: "Meet Shreya Gupta, Performance Marketing & Paid Media Specialist | Google Ads · Meta Ads · SA360 | D2C Customer Acquisition & Campaign Management | Ex-Google Operations Centre based in Gurugram. AI stack includes antigravity and codex."
image: "https://tal.club/meet/shreya-gupta-2/share-image"
---

# Shreya Gupta on Tal

## Headline

Performance Marketing & Paid Media Specialist \| Google Ads · Meta Ads · SA360 \| D2C Customer Acquisition & Campaign Management \| Ex\-Google Operations Centre

## About

I'm a Performance Marketing and Paid Media Specialist with 3\+ years of experience running Paid Search, Paid Social, and Digital Advertising campaigns across Google Ads, Meta Ads, SA360, and Bing Ads — for both global enterprise accounts and D2C brands scaling from the ground up\. At Google Operations Centre, I managed paid media for brands like Michael Kors, Chanel, Hotstar, and Coursera across US, EMEA, and APAC markets — building the discipline to handle complexity, budgets, and stakeholder expectations at scale\. The numbers that define my work: 📈 Scaled Performance Max ROAS from 1\.4x → 4\.68x \(Urbanwood\) through account restructuring, tROAS bidding, and tracking fixes\. 💰 Managed $250K\+/month in paid media spend for a high\-volume e\-commerce brand, driving consistent customer acquisition at scale\. 🎯 Achieved 5\.21x ROAS on Meta through campaign consolidation and creative testing\. Beyond execution, I'm the person who asks why performance is declining\. Whether it's biddable media strategy, full\-funnel campaign management, or broken conversion tracking — I diagnose the root cause and fix it\. Core Stack: Google Ads · SA360 · Meta Ads · GA4 · Google Merchant Center · Adobe Analytics · Looker Studio · Performance Max · Advantage\+ Shopping · Bing Ads · Google Tag Manager\. Capabilities: Paid Search · Paid Social · Search Advertising · Biddable Media · Media Buying · Demand Generation · Customer Acquisition · Attribution Modeling · E\-commerce Marketing\. Open to Performance Marketing, Paid Media, Paid Acquisition, and Performance Media roles — agency, in\-house, or hybrid\.

## Location

Gurugram

## AI stack

antigravity

codex

## Work experience

Digital Marketing Specialist at Raw & Rare, Jan 2026 \- Apr 2026 · 4 mos, Jaipur, \- Managed end\-to\-end paid social and D2C marketing for a streetwear brand — leading customer acquisition strategy via Meta Ads including creative testing, audience segmentation, and budget optimization\. \- Diagnosed and resolved campaign fragmentation and creative fatigue issues, consolidating into a focused 3\-campaign structure \(Advantage\+ Shopping, Competitor Targeting, Retargeting\)\. \- Produced monthly performance analysis reports with actionable recommendations, improving campaign efficiency and client communication\. \- Improved ROAS trajectory through structured creative A/B testing, reducing CPP by identifying winning ad formats across cold, warm, and retargeting audiences\.

Digital Marketing Specialist at The Burger Company, Dec 2025 \- Feb 2026 · 3 mos, Jaipur, \- Planned and executed Meta Ads campaigns for a local F&B brand, focused on local awareness, footfall, and offer\-based conversions\. \- Built and tested creative ad formats across feed, stories, and reels to identify top\-performing content for the brand's target audience\. \- Set up conversion tracking and pixel events to measure campaign performance against business objectives\. \- Delivered weekly performance summaries with spend, reach, CPM, CTR, and ROAS metrics\.

Digital Marketing \(SEM & SMM\) at Urbanwood\.in, Jun 2025 \- Mar 2026 · 10 mos, Jaipur, \- Led end\-to\-end e\-commerce marketing overhaul — restructured Performance Max campaigns, rebuilt asset groups, and implemented full\-funnel conversion tracking to restore Smart Bidding signal integrity\. \- Scaled account ROAS from 1\.4x to 4\.68x within the engagement period, directly attributable to structural and tracking improvements\. \- Identified and resolved a conversion tracking misconfiguration that had been misreporting data for months — fix directly unlocked Smart Bidding optimization and ROAS recovery\. \- Managed full Google Search \+ PMax campaign architecture for an e\-commerce furniture brand, including ad copy, extensions, and keyword strategy\.

Digital Media Senior Associate \- Search at Google Operations Center, Oct 2024 \- May 2025 · 8 mos, Gurugram, \- Managed Google Ads campaigns \(Search, Display, Shopping, and Performance Max\) for a portfolio of global brands including Michael Kors, Chanel, Hotstar, and Coursera across US, EMEA, and APAC markets\. \- Executed campaign optimizations including bid adjustments, keyword expansion, negative keyword mining, ad copy testing, and audience layering\. \- Monitored paid media performance against KPIs — CTR, CPC, CPA, ROAS, Impression Share, and Quality Score — delivering actionable campaign management insights to account stakeholders\. \- Ensured platform compliance and campaign quality across large\-scale accounts with strict brand safety and editorial standards\. \- Executed biddable media strategies across Search Advertising, Display, and Shopping — managing ad operations workflows for 5\+ global brand accounts within SLA\-driven processes\. \- Worked within SA360 ecosystem for cross\-channel tracking, Floodlight setup, and campaign performance attribution across paid search\.

Jr\. Search Engine Marketing Executive at Angara Ecommerce Pvt\. Ltd\., Sep 2022 \- Sep 2024 · 2 yrs 1 mo, Jaipur, \- Oversaw paid media buying across Google Ads with budgets up to $250,000/month — driving paid acquisition and revenue growth for a high\-volume D2C e\-commerce jewellery brand\. \- Oversaw Search, Shopping, and Performance Max campaigns — handling keyword strategy, match type optimization, bid management, and ad scheduling\. \- Implemented and refined Smart Bidding strategies \(tCPA, tROAS\) to improve conversion efficiency while maintaining spend targets\. \- Conducted regular search term audits and negative keyword builds to improve traffic quality and reduce wasted spend\. \- Tracked and reported on performance metrics via Google Ads, GA4, and SA360, translating data into optimization actions and stakeholder updates\.

## Education

Post Graduate Diploma in Management \(Marketing & HR\), Marketing/Marketing Management, General, Jaipuria Institute of Management

Bachelor of Business Administration \- BBA, Business Administration and Management, General, St\. Xavier's College, Jaipur

[View the original profile](https://tal.club/meet/shreya-gupta-2)

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