Headline

Performance Marketing & Paid Media Specialist | Google Ads · Meta Ads · SA360 | D2C Customer Acquisition & Campaign Management | Ex-Google Operations Centre

About

I'm a Performance Marketing and Paid Media Specialist with 3+ years of experience running Paid Search, Paid Social, and Digital Advertising campaigns across Google Ads, Meta Ads, SA360, and Bing Ads — for both global enterprise accounts and D2C brands scaling from the ground up. At Google Operations Centre, I managed paid media for brands like Michael Kors, Chanel, Hotstar, and Coursera across US, EMEA, and APAC markets — building the discipline to handle complexity, budgets, and stakeholder expectations at scale. The numbers that define my work: 📈 Scaled Performance Max ROAS from 1.4x → 4.68x (Urbanwood) through account restructuring, tROAS bidding, and tracking fixes. 💰 Managed $250K+/month in paid media spend for a high-volume e-commerce brand, driving consistent customer acquisition at scale. 🎯 Achieved 5.21x ROAS on Meta through campaign consolidation and creative testing. Beyond execution, I'm the person who asks why performance is declining. Whether it's biddable media strategy, full-funnel campaign management, or broken conversion tracking — I diagnose the root cause and fix it. Core Stack: Google Ads · SA360 · Meta Ads · GA4 · Google Merchant Center · Adobe Analytics · Looker Studio · Performance Max · Advantage+ Shopping · Bing Ads · Google Tag Manager. Capabilities: Paid Search · Paid Social · Search Advertising · Biddable Media · Media Buying · Demand Generation · Customer Acquisition · Attribution Modeling · E-commerce Marketing. Open to Performance Marketing, Paid Media, Paid Acquisition, and Performance Media roles — agency, in-house, or hybrid.

Location

Gurugram

AI stack

antigravity

codex

Work experience

Digital Marketing Specialist at Raw & Rare, Jan 2026 - Apr 2026 · 4 mos, Jaipur, - Managed end-to-end paid social and D2C marketing for a streetwear brand — leading customer acquisition strategy via Meta Ads including creative testing, audience segmentation, and budget optimization. - Diagnosed and resolved campaign fragmentation and creative fatigue issues, consolidating into a focused 3-campaign structure (Advantage+ Shopping, Competitor Targeting, Retargeting). - Produced monthly performance analysis reports with actionable recommendations, improving campaign efficiency and client communication. - Improved ROAS trajectory through structured creative A/B testing, reducing CPP by identifying winning ad formats across cold, warm, and retargeting audiences.

Digital Marketing Specialist at The Burger Company, Dec 2025 - Feb 2026 · 3 mos, Jaipur, - Planned and executed Meta Ads campaigns for a local F&B brand, focused on local awareness, footfall, and offer-based conversions. - Built and tested creative ad formats across feed, stories, and reels to identify top-performing content for the brand's target audience. - Set up conversion tracking and pixel events to measure campaign performance against business objectives. - Delivered weekly performance summaries with spend, reach, CPM, CTR, and ROAS metrics.

Digital Marketing (SEM & SMM) at Urbanwood.in, Jun 2025 - Mar 2026 · 10 mos, Jaipur, - Led end-to-end e-commerce marketing overhaul — restructured Performance Max campaigns, rebuilt asset groups, and implemented full-funnel conversion tracking to restore Smart Bidding signal integrity. - Scaled account ROAS from 1.4x to 4.68x within the engagement period, directly attributable to structural and tracking improvements. - Identified and resolved a conversion tracking misconfiguration that had been misreporting data for months — fix directly unlocked Smart Bidding optimization and ROAS recovery. - Managed full Google Search + PMax campaign architecture for an e-commerce furniture brand, including ad copy, extensions, and keyword strategy.

Digital Media Senior Associate - Search at Google Operations Center, Oct 2024 - May 2025 · 8 mos, Gurugram, - Managed Google Ads campaigns (Search, Display, Shopping, and Performance Max) for a portfolio of global brands including Michael Kors, Chanel, Hotstar, and Coursera across US, EMEA, and APAC markets. - Executed campaign optimizations including bid adjustments, keyword expansion, negative keyword mining, ad copy testing, and audience layering. - Monitored paid media performance against KPIs — CTR, CPC, CPA, ROAS, Impression Share, and Quality Score — delivering actionable campaign management insights to account stakeholders. - Ensured platform compliance and campaign quality across large-scale accounts with strict brand safety and editorial standards. - Executed biddable media strategies across Search Advertising, Display, and Shopping — managing ad operations workflows for 5+ global brand accounts within SLA-driven processes. - Worked within SA360 ecosystem for cross-channel tracking, Floodlight setup, and campaign performance attribution across paid search.

Jr. Search Engine Marketing Executive at Angara Ecommerce Pvt. Ltd., Sep 2022 - Sep 2024 · 2 yrs 1 mo, Jaipur, - Oversaw paid media buying across Google Ads with budgets up to $250,000/month — driving paid acquisition and revenue growth for a high-volume D2C e-commerce jewellery brand. - Oversaw Search, Shopping, and Performance Max campaigns — handling keyword strategy, match type optimization, bid management, and ad scheduling. - Implemented and refined Smart Bidding strategies (tCPA, tROAS) to improve conversion efficiency while maintaining spend targets. - Conducted regular search term audits and negative keyword builds to improve traffic quality and reduce wasted spend. - Tracked and reported on performance metrics via Google Ads, GA4, and SA360, translating data into optimization actions and stakeholder updates.

Education

Post Graduate Diploma in Management (Marketing & HR), Marketing/Marketing Management, General, Jaipuria Institute of Management

Bachelor of Business Administration - BBA, Business Administration and Management, General, St. Xavier's College, Jaipur