---
title: "Shreya Goel - Manager - Workforce Management in Bengaluru | Tal"
description: "Meet Shreya Goel, Manager @ Standard Chartered Bank | Change and Communication Strategy based in Bengaluru. AI stack includes claude, openai, and Microsoft Copilot. Explore public work links including instagram.com."
image: "https://tal.club/meet/shreya-goel/share-image"
---

# Shreya Goel on Tal

## Headline

Manager @ Standard Chartered Bank \| Change and Communication Strategy

## About

As a marketing and communications professional with over 7 years of experience across diverse industries, I specialise in stakeholder management, strategic communication, and product adoption\. At Standard Chartered,, I spearheaded the global launch of a workforce management tool, developing tailored messaging, training sessions, and support materials that successfully engaged 20,000\+ users across 30\+ countries\. My mission is to drive impactful organisational change by leveraging analytical skills and competitive analysis to enable seamless product implementation and adoption\. By collaborating with cross\-functional teams and senior leadership, I aim to align communication strategies with business goals, ensuring measurable results\.

## Location

Bengaluru

## AI stack

claude

openai

Microsoft Copilot

## Work experience

Manager \- Workforce Management at Standard Chartered Bank, Apr 2025 \- Present · 1 yr 6 mos, Bengaluru, Spearheaded the launch and marketing of a workforce management tool by designing and executing a comprehensive communication strategy to drive adoption across 30\+ countries and 20,000\+ users\. This involved creating targeted messaging, tailored training sessions, tool demos, and user support materials for different stakeholders \(end\-users to senior leadership\)\.

Assistant Manager \- Workforce Management at Standard Chartered Bank, Sep 2023 \- Mar 2025 · 1 yr 7 mos, Hybrid

Team Leader at Cognizant, Jul 2021 \- Sep 2023 · 2 yrs 3 mos, Hyderabad, Telangana, India, \- Customer Experience Management \- Designed, implemented, and analyzed surveys to capture the experience of existing customers on tools and processes\. Created customer journey maps to visualize key activities across the value chain and define measures of experience\. Created and prepared experiential metrics from customer, business, and CXO perspectives to align the offerings\. \- Research\- Led a team to undertake research on existing players in the space\. Built a framework to analyze third\-party vendors on a quantitative basis for short listing, discussions, and partnerships\. \- Product Promotion \- Organized and led product demos in BFS vertical to increase the coverage of Workforce Management Tools\. \- Data Analysis \- Conducted analysis of various time and output metrics to bring transparency in back\-office operations and create an optimized performance driven workforce, ultimately leading to cost savings worth $24,000 for the vertical in a span of 1 year\.

Assistant Product Marketing Manager at IndiaMART InterMESH Limited, Jun 2019 \- Jul 2021 · 2 yrs 2 mos, Noida, Uttar Pradesh, India, \- Managed marketing campaigns for 4 different products; handled end\-to\-end campaigns, resulting in 500\+ leads and revenue of Rs\. 1\.3 crores within a span of 1 month\. \- Improved BuyLead relevancy and consumption\. Implemented new email campaigns to drive BuyLead consumption, resulting in a 6% decline in inactive customers over a period of 3 months\. Used data analysis to improve relevancy of BuyLeads, resulting in a 71% decline in irrelevancy\. \- Streamlined email communication\. Analyzed email statistics, cleaned data, implemented new subject lines, and revamped the email content, resulting in delivery rates increasing from 50% to 99%, open rates from 8% to 20%, and CTOR from 0\.5% to 3%\. \- Created and launched supporting material for sales and servicing teams\. Prepared educational videos, scripts for renewal and upsell pitching, and presentations for client pitching\.

Summer Intern at Smytten, May 2018 \- Aug 2018 · 4 mos, Ahmedabad, Gujarat, India, As a Client Relations Executive, I was responsible for enhancing customers’ interactions and experiences\. • Redefined product description for the mobile application and website to educate customers on product offering and features • Reduced overall customer issues on Different, Damaged, and Missing products by 46% and IT related issues by 5% • Increased conversion rate of retention for returned and cancelled of orders from 40% to 50% • Analysed customer preferences on sample products to better target the marketing activities • Performed comparative analysis of top 5 players in the e\-commerce industry and developed recommendations for better positioning the firm in the industry

Writer at Lutalica, Feb 2017 \- Apr 2018 · 1 yr 3 mos, Ahmedabad, Gujarat, India, Lutalica is an online community for writers that celebrates expression\. I contributed 14 articles on a variety of topics as a content writer that were published bi\-weekly\.

## Education

BBA\-MBA, Marketing, Institute of Management, Nirma University

High School, La Martiniere Girls'​ College

## Public links

- instagram\.com: https://www\.instagram\.com/brandlab\.byshreya?stkn=dDZqeXdocTZ0aW9i

[View the original profile](https://tal.club/meet/shreya-goel)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/shreya-goel#person",
      "name": "Shreya Goel",
      "url": "https://tal.club/meet/shreya-goel",
      "image": "https://tal.club/meet/shreya-goel/profile-photo.jpg",
      "description": "Meet Shreya Goel, Manager @ Standard Chartered Bank | Change and Communication Strategy based in Bengaluru. AI stack includes claude, openai, and Microsoft Copilot. Explore public work links including instagram.com.",
      "jobTitle": "Manager - Workforce Management",
      "worksFor": {
        "@type": "Organization",
        "name": "Standard Chartered Bank"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Manager - Workforce Management"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Institute of Management, Nirma University"
        },
        {
          "@type": "EducationalOrganization",
          "name": "La Martiniere Girls'​ College"
        }
      ],
      "knowsAbout": [
        "claude",
        "openai",
        "Microsoft Copilot"
      ],
      "sameAs": [
        "https://www.instagram.com/brandlab.byshreya?stkn=dDZqeXdocTZ0aW9i"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/shreya-goel#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/shreya-goel#webpage",
      "url": "https://tal.club/meet/shreya-goel",
      "name": "Shreya Goel on Tal",
      "description": "Meet Shreya Goel, Manager @ Standard Chartered Bank | Change and Communication Strategy based in Bengaluru. AI stack includes claude, openai, and Microsoft Copilot. Explore public work links including instagram.com.",
      "dateModified": "2026-09-12T03:45:29.883Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/shreya-goel#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/shreya-goel/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/shreya-goel/profile-photo.jpg",
        "caption": "Shreya Goel profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```