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Shreya Goel

Manager @ Standard Chartered Bank | Change and Communication Strategy

Bengaluru

8+ years of work experience

Standard Chartered Bank
Apr 20251 yr 6 mosPresent

Bengaluru

Spearheaded the launch and marketing of a workforce management tool by designing and executing a comprehensive communication strategy to drive adoption across 30+ countries and 20,000+ users. This involved creating targeted messaging, tailored training sessions, tool demos, and user support materials for different stakeholders (end-users to senior leadership).
Standard Chartered Bank
Sep 20231 yr 7 mosMar 2025

Hybrid

Cognizant
Jul 20212 yrs 3 mosSep 2023

Hyderabad, Telangana, India

- Customer Experience Management - Designed, implemented, and analyzed surveys to capture the experience of existing customers on tools and processes. Created customer journey maps to visualize key activities across the value chain and define measures of experience. Created and prepared experiential metrics from customer, business, and CXO perspectives to align the offerings. - Research- Led a team to undertake research on existing players in the space. Built a framework to analyze third-party vendors on a quantitative basis for short listing, discussions, and partnerships. - Product Promotion - Organized and led product demos in BFS vertical to increase the coverage of Workforce Management Tools. - Data Analysis - Conducted analysis of various time and output metrics to bring transparency in back-office operations and create an optimized performance driven workforce, ultimately leading to cost savings worth $24,000 for the vertical in a span of 1 year.
IndiaMART InterMESH Limited
Jun 20192 yrs 2 mosJul 2021

Noida, Uttar Pradesh, India

- Managed marketing campaigns for 4 different products; handled end-to-end campaigns, resulting in 500+ leads and revenue of Rs. 1.3 crores within a span of 1 month. - Improved BuyLead relevancy and consumption. Implemented new email campaigns to drive BuyLead consumption, resulting in a 6% decline in inactive customers over a period of 3 months. Used data analysis to improve relevancy of BuyLeads, resulting in a 71% decline in irrelevancy. - Streamlined email communication. Analyzed email statistics, cleaned data, implemented new subject lines, and revamped the email content, resulting in delivery rates increasing from 50% to 99%, open rates from 8% to 20%, and CTOR from 0.5% to 3%. - Created and launched supporting material for sales and servicing teams. Prepared educational videos, scripts for renewal and upsell pitching, and presentations for client pitching.
Smytten
May 20184 mosAug 2018

Ahmedabad, Gujarat, India

As a Client Relations Executive, I was responsible for enhancing customers’ interactions and experiences. • Redefined product description for the mobile application and website to educate customers on product offering and features • Reduced overall customer issues on Different, Damaged, and Missing products by 46% and IT related issues by 5% • Increased conversion rate of retention for returned and cancelled of orders from 40% to 50% • Analysed customer preferences on sample products to better target the marketing activities • Performed comparative analysis of top 5 players in the e-commerce industry and developed recommendations for better positioning the firm in the industry
Lutalica
Feb 20171 yr 3 mosApr 2018

Ahmedabad, Gujarat, India

Lutalica is an online community for writers that celebrates expression. I contributed 14 articles on a variety of topics as a content writer that were published bi-weekly.

Shreya’s AI Stack

claude
claude
openai
openai
Microsoft Copilot
Microsoft Copilot

Education

Institute of Management, Nirma University

BBA-MBA, Marketing

Institute of Management, Nirma University

20145 yrs2019

High School

La Martiniere Girls'​ College

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Headline

Manager @ Standard Chartered Bank | Change and Communication Strategy

About

As a marketing and communications professional with over 7 years of experience across diverse industries, I specialise in stakeholder management, strategic communication, and product adoption. At Standard Chartered,, I spearheaded the global launch of a workforce management tool, developing tailored messaging, training sessions, and support materials that successfully engaged 20,000+ users across 30+ countries. My mission is to drive impactful organisational change by leveraging analytical skills and competitive analysis to enable seamless product implementation and adoption. By collaborating with cross-functional teams and senior leadership, I aim to align communication strategies with business goals, ensuring measurable results.

Location

Bengaluru

AI stack

claude

openai

Microsoft Copilot

Work experience

Manager - Workforce Management at Standard Chartered Bank, Apr 2025 - Present · 1 yr 6 mos, Bengaluru, Spearheaded the launch and marketing of a workforce management tool by designing and executing a comprehensive communication strategy to drive adoption across 30+ countries and 20,000+ users. This involved creating targeted messaging, tailored training sessions, tool demos, and user support materials for different stakeholders (end-users to senior leadership).

Assistant Manager - Workforce Management at Standard Chartered Bank, Sep 2023 - Mar 2025 · 1 yr 7 mos, Hybrid

Team Leader at Cognizant, Jul 2021 - Sep 2023 · 2 yrs 3 mos, Hyderabad, Telangana, India, - Customer Experience Management - Designed, implemented, and analyzed surveys to capture the experience of existing customers on tools and processes. Created customer journey maps to visualize key activities across the value chain and define measures of experience. Created and prepared experiential metrics from customer, business, and CXO perspectives to align the offerings. - Research- Led a team to undertake research on existing players in the space. Built a framework to analyze third-party vendors on a quantitative basis for short listing, discussions, and partnerships. - Product Promotion - Organized and led product demos in BFS vertical to increase the coverage of Workforce Management Tools. - Data Analysis - Conducted analysis of various time and output metrics to bring transparency in back-office operations and create an optimized performance driven workforce, ultimately leading to cost savings worth $24,000 for the vertical in a span of 1 year.

Assistant Product Marketing Manager at IndiaMART InterMESH Limited, Jun 2019 - Jul 2021 · 2 yrs 2 mos, Noida, Uttar Pradesh, India, - Managed marketing campaigns for 4 different products; handled end-to-end campaigns, resulting in 500+ leads and revenue of Rs. 1.3 crores within a span of 1 month. - Improved BuyLead relevancy and consumption. Implemented new email campaigns to drive BuyLead consumption, resulting in a 6% decline in inactive customers over a period of 3 months. Used data analysis to improve relevancy of BuyLeads, resulting in a 71% decline in irrelevancy. - Streamlined email communication. Analyzed email statistics, cleaned data, implemented new subject lines, and revamped the email content, resulting in delivery rates increasing from 50% to 99%, open rates from 8% to 20%, and CTOR from 0.5% to 3%. - Created and launched supporting material for sales and servicing teams. Prepared educational videos, scripts for renewal and upsell pitching, and presentations for client pitching.

Summer Intern at Smytten, May 2018 - Aug 2018 · 4 mos, Ahmedabad, Gujarat, India, As a Client Relations Executive, I was responsible for enhancing customers’ interactions and experiences. • Redefined product description for the mobile application and website to educate customers on product offering and features • Reduced overall customer issues on Different, Damaged, and Missing products by 46% and IT related issues by 5% • Increased conversion rate of retention for returned and cancelled of orders from 40% to 50% • Analysed customer preferences on sample products to better target the marketing activities • Performed comparative analysis of top 5 players in the e-commerce industry and developed recommendations for better positioning the firm in the industry

Writer at Lutalica, Feb 2017 - Apr 2018 · 1 yr 3 mos, Ahmedabad, Gujarat, India, Lutalica is an online community for writers that celebrates expression. I contributed 14 articles on a variety of topics as a content writer that were published bi-weekly.

Education

BBA-MBA, Marketing, Institute of Management, Nirma University

High School, La Martiniere Girls'​ College

Public links

instagram.com: https://www.instagram.com/brandlab.byshreya?stkn=dDZqeXdocTZ0aW9i