---
title: "Shreya B Shetty - Product Manager in Bengaluru | Tal"
description: "Meet Shreya B Shetty, Product Manager | Building Scalable Digital Products | Fintech | Payments & Gamification | Growth, Retention & User Engagement | Digital Transformation at Shriram Finance Ltd based in Bengaluru."
image: "https://tal.club/meet/shreya-b-shetty/share-image"
---

# Shreya B Shetty on Tal

## Headline

Product Manager \| Building Scalable Digital Products \| Fintech \| Payments & Gamification \| Growth, Retention & User Engagement \| Digital Transformation at Shriram Finance Ltd

## About

Product Manager with 4\+ years of experience building and scaling fintech, payments, rewards, and user engagement products\. Over the last few years, I’ve worked on: • Gamification, rewards, and retention systems • UPI and payments product growth • User journeys, onboarding, and funnel optimization • Product experimentation and A/B testing • Cohort analysis and behavioral insights • GTM execution and cross\-functional product delivery • Third\-party integrations and API\-led product implementations Some key outcomes include: • 83% growth in UPI transaction volume through funnel optimisation and growth experiments • 40% improvement in onboarding completion by streamlining user journeys and reducing friction • 12% uplift in ARPU through rewards and engagement initiatives adopted by 1\.7L\+ users • Improved retention, repeat transaction behaviour, and customer experience through data\-driven product optimisation Currently exploring new Product Manager opportunities\. Feel free to reach out at shreya\.shetty198@gmail\.com

## Location

Bengaluru

## Work experience

Product Manager at Shriram Finance Limited, Apr 2025 \- Present · 1 yr 3 mos, \-Led the integration of a third\-party gamification and rewards marketplace within the app to enhance engagement and retention, managing vendor alignment, API integration, and end\-to\-end execution\. \-Owned end\-to\-end product execution — from drafting PRDs and defining feature requirements to coordinating sprints, UAT, and post\-launch analysis for engagement initiatives\. \-Drove GTM strategy for new rewards and engagement features, aligning product rollout, marketing communication, and user education to maximize adoption\.

Associate Product Manager at Shriram Finance Limited, Apr 2024 \- Mar 2025 · 1 yr, Chennai, \- Growth & Optimization: Led customer outreach, FD, and UPI initiatives, improving engagement, conversion rates, and transaction volumes through data\-driven strategies\. \- Cross\-Functional Collaboration: Worked with tech, marketing, and design teams to enhance product features, optimize customer journeys, and drive strategic decisions\. \- Financial & Strategic Impact: Developed AOP projections and P&L for FD & FIP while executing targeted rewards and nudging strategies to boost conversions and revenue\.

Senior Product Analyst at Shriram Finance Limited, Apr 2023 \- Apr 2024 · 1 yr 1 mo, Chennai, Tamil Nadu, India, \- Developed Power BI dashboards and SQL Server solutions to track business metrics and optimize conversion funnel performance\. \- Conducted A/B testing and data analysis to drive growth and implement iterative product improvements\. \- Generated GA\-4 reports to provide actionable insights on user acquisition, activation, retention, and revenue, supporting long\-term growth strategies\. \- Identified key trends and customer cohorts using vendor platforms to inform data\-driven decision\-making\. \- Tested and reviewed web analytics tags, ensuring alignment with GTM for accurate data tracking

Program Manager at Tech Mahindra, Apr 2022 \- Mar 2023 · 1 yr, \- Development and execution of various initiatives in the sales enablement function covering 1600\+ sellers through a hybrid learning environment\. \- Helped Sales professionals with effective upskilling, collaboration with Marketing Stakeholders, Leadership Transformation Coaching, Sales Induction, and Sales Boot Camps globally\. \- Hosted and facilitated a talk show featuring esteemed speakers from both internal and external domains, strategically designed to cultivate engagement and foster knowledge\-sharing within the organization, ultimately contributing to enhanced cohesion and professional development\.

Product Design Intern at Peepal Consulting, Apr 2021 \- Jun 2021 · 3 mos, \- Led UI revamp and feature prioritization for a niche hiring platform \- Conducted user interviews and competitor benchmarking to shape growth roadmap and validate features\.

Financial Accountant at Self\-Employed, Jul 2019 \- Jun 2020 · 1 yr, \- Updated accounting statements of the client company \- Examined Financial statements to ensure accuracy

## Education

PGDM, Marketing & Analytics, Myra School of Business

Bachelor of Business Administration \- BBA, Business Administration, University of Mysore

[View the original profile](https://tal.club/meet/shreya-b-shetty)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/shreya-b-shetty#person",
      "name": "Shreya B Shetty",
      "url": "https://tal.club/meet/shreya-b-shetty",
      "image": "https://tal.club/meet/shreya-b-shetty/profile-photo.jpg",
      "description": "Meet Shreya B Shetty, Product Manager | Building Scalable Digital Products | Fintech | Payments & Gamification | Growth, Retention & User Engagement | Digital Transformation at Shriram Finance Ltd based in Bengaluru.",
      "jobTitle": "Product Manager",
      "worksFor": {
        "@type": "Organization",
        "name": "Shriram Finance Limited"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Product Manager"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Myra School of Business"
        },
        {
          "@type": "EducationalOrganization",
          "name": "University of Mysore"
        }
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/shreya-b-shetty#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/shreya-b-shetty#webpage",
      "url": "https://tal.club/meet/shreya-b-shetty",
      "name": "Shreya B Shetty on Tal",
      "description": "Meet Shreya B Shetty, Product Manager | Building Scalable Digital Products | Fintech | Payments & Gamification | Growth, Retention & User Engagement | Digital Transformation at Shriram Finance Ltd based in Bengaluru.",
      "dateModified": "2026-07-18T12:47:58.178Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/shreya-b-shetty#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/shreya-b-shetty/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/shreya-b-shetty/profile-photo.jpg",
        "caption": "Shreya B Shetty profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```