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Shreya B Shetty

Product Manager | Building Scalable Digital Products | Fintech | Payments & Gamification | Growth, Retention & User Engagement | Digital Transformation at Shriram Finance Ltd

Bengaluru

5+ years of work experience

Shriram Finance Limited
Apr 20251 yr 3 mosPresent

-Led the integration of a third-party gamification and rewards marketplace within the app to enhance engagement and retention, managing vendor alignment, API integration, and end-to-end execution. -Owned end-to-end product execution — from drafting PRDs and defining feature requirements to coordinating sprints, UAT, and post-launch analysis for engagement initiatives. -Drove GTM strategy for new rewards and engagement features, aligning product rollout, marketing communication, and user education to maximize adoption.
Shriram Finance Limited
Apr 20241 yrMar 2025

Chennai

- Growth & Optimization: Led customer outreach, FD, and UPI initiatives, improving engagement, conversion rates, and transaction volumes through data-driven strategies. - Cross-Functional Collaboration: Worked with tech, marketing, and design teams to enhance product features, optimize customer journeys, and drive strategic decisions. - Financial & Strategic Impact: Developed AOP projections and P&L for FD & FIP while executing targeted rewards and nudging strategies to boost conversions and revenue.
Shriram Finance Limited
Apr 20231 yr 1 moApr 2024

Chennai, Tamil Nadu, India

- Developed Power BI dashboards and SQL Server solutions to track business metrics and optimize conversion funnel performance. - Conducted A/B testing and data analysis to drive growth and implement iterative product improvements. - Generated GA-4 reports to provide actionable insights on user acquisition, activation, retention, and revenue, supporting long-term growth strategies. - Identified key trends and customer cohorts using vendor platforms to inform data-driven decision-making. - Tested and reviewed web analytics tags, ensuring alignment with GTM for accurate data tracking
Tech Mahindra
Apr 20221 yrMar 2023

- Development and execution of various initiatives in the sales enablement function covering 1600+ sellers through a hybrid learning environment. - Helped Sales professionals with effective upskilling, collaboration with Marketing Stakeholders, Leadership Transformation Coaching, Sales Induction, and Sales Boot Camps globally. - Hosted and facilitated a talk show featuring esteemed speakers from both internal and external domains, strategically designed to cultivate engagement and foster knowledge-sharing within the organization, ultimately contributing to enhanced cohesion and professional development.
Peepal Consulting
Apr 20213 mosJun 2021

- Led UI revamp and feature prioritization for a niche hiring platform - Conducted user interviews and competitor benchmarking to shape growth roadmap and validate features.
Self-Employed
Jul 20191 yrJun 2020

- Updated accounting statements of the client company - Examined Financial statements to ensure accuracy

Education

Myra School of Business

PGDM, Marketing & Analytics

Myra School of Business

20202 yrs2022
University of Mysore

Bachelor of Business Administration - BBA, Business Administration

University of Mysore

20163 yrs2019

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Headline

Product Manager | Building Scalable Digital Products | Fintech | Payments & Gamification | Growth, Retention & User Engagement | Digital Transformation at Shriram Finance Ltd

About

Product Manager with 4+ years of experience building and scaling fintech, payments, rewards, and user engagement products. Over the last few years, I’ve worked on: • Gamification, rewards, and retention systems • UPI and payments product growth • User journeys, onboarding, and funnel optimization • Product experimentation and A/B testing • Cohort analysis and behavioral insights • GTM execution and cross-functional product delivery • Third-party integrations and API-led product implementations Some key outcomes include: • 83% growth in UPI transaction volume through funnel optimisation and growth experiments • 40% improvement in onboarding completion by streamlining user journeys and reducing friction • 12% uplift in ARPU through rewards and engagement initiatives adopted by 1.7L+ users • Improved retention, repeat transaction behaviour, and customer experience through data-driven product optimisation Currently exploring new Product Manager opportunities. Feel free to reach out at shreya.shetty198@gmail.com

Location

Bengaluru

Work experience

Product Manager at Shriram Finance Limited, Apr 2025 - Present · 1 yr 3 mos, -Led the integration of a third-party gamification and rewards marketplace within the app to enhance engagement and retention, managing vendor alignment, API integration, and end-to-end execution. -Owned end-to-end product execution — from drafting PRDs and defining feature requirements to coordinating sprints, UAT, and post-launch analysis for engagement initiatives. -Drove GTM strategy for new rewards and engagement features, aligning product rollout, marketing communication, and user education to maximize adoption.

Associate Product Manager at Shriram Finance Limited, Apr 2024 - Mar 2025 · 1 yr, Chennai, - Growth & Optimization: Led customer outreach, FD, and UPI initiatives, improving engagement, conversion rates, and transaction volumes through data-driven strategies. - Cross-Functional Collaboration: Worked with tech, marketing, and design teams to enhance product features, optimize customer journeys, and drive strategic decisions. - Financial & Strategic Impact: Developed AOP projections and P&L for FD & FIP while executing targeted rewards and nudging strategies to boost conversions and revenue.

Senior Product Analyst at Shriram Finance Limited, Apr 2023 - Apr 2024 · 1 yr 1 mo, Chennai, Tamil Nadu, India, - Developed Power BI dashboards and SQL Server solutions to track business metrics and optimize conversion funnel performance. - Conducted A/B testing and data analysis to drive growth and implement iterative product improvements. - Generated GA-4 reports to provide actionable insights on user acquisition, activation, retention, and revenue, supporting long-term growth strategies. - Identified key trends and customer cohorts using vendor platforms to inform data-driven decision-making. - Tested and reviewed web analytics tags, ensuring alignment with GTM for accurate data tracking

Program Manager at Tech Mahindra, Apr 2022 - Mar 2023 · 1 yr, - Development and execution of various initiatives in the sales enablement function covering 1600+ sellers through a hybrid learning environment. - Helped Sales professionals with effective upskilling, collaboration with Marketing Stakeholders, Leadership Transformation Coaching, Sales Induction, and Sales Boot Camps globally. - Hosted and facilitated a talk show featuring esteemed speakers from both internal and external domains, strategically designed to cultivate engagement and foster knowledge-sharing within the organization, ultimately contributing to enhanced cohesion and professional development.

Product Design Intern at Peepal Consulting, Apr 2021 - Jun 2021 · 3 mos, - Led UI revamp and feature prioritization for a niche hiring platform - Conducted user interviews and competitor benchmarking to shape growth roadmap and validate features.

Financial Accountant at Self-Employed, Jul 2019 - Jun 2020 · 1 yr, - Updated accounting statements of the client company - Examined Financial statements to ensure accuracy

Education

PGDM, Marketing & Analytics, Myra School of Business

Bachelor of Business Administration - BBA, Business Administration, University of Mysore