---
title: "Shreya Agarwal - International Trip Leader & Operations in Gurgaon | Tal"
description: "Meet Shreya Agarwal, Growth & Performance Marketing Leader | D2C • FMCG • Gaming | ₹2Cr/mo Budgets | Meta • Google • TikTok | Paid Acquisition, CRO & Funnel Optimisation | Ex MPL, Good Glamm Group based in Gurgaon. AI stack includes claude, ChatGPT, and ChatGPT Images."
image: "https://tal.club/meet/shreya-agarwal-1/share-image"
---

# Shreya Agarwal on Tal

## Headline

Growth & Performance Marketing Leader \| D2C • FMCG • Gaming \| ₹2Cr/mo Budgets \| Meta • Google • TikTok \| Paid Acquisition, CRO & Funnel Optimisation \| Ex MPL, Good Glamm Group

## About

Growth marketing leader with 7 years of experience turning complex funnels into predictable revenue\. I specialise in scaling growth budgets up to 2cr/month while aggressively optimising ROAS \- most notably driving a 3x increase in D2C efficiency\. I thrive at the intersection of data\-driven strategy and hands\-on execution\. My approach is rooted in both the technical rigour of performance marketing and the operational maturity gained from leading international group operations, where i managed high\-pressure logistics and diverse teams in real\-time\. Whether it's scaling acquisition for hyper\-growth startups or leading complex lifecycle initiatives, my focus is on sustainable, profitable growth\. Currently looking to bring this blend of analytical depth and operational grit to a team ready to scale\.

## Location

Gurgaon

## AI stack

claude

ChatGPT

ChatGPT Images

Wispr Flow

## Work experience

International Trip Leader & Operations at Independent, Mar 2025 \- Jun 2026 · 1 y 3 mo, India, \- Led international group trips across Vietnam, Kazakhstan, Georgia, Bhutan, and the Philippines \- Managed logistics, vendor partnerships, and execution for international trips \- Coordinated logistics across multiple time zones and service providers to deliver seamless experiences Handled crisis management and made high\-pressure decisions to ensure trip success \- Acted as primary stakeholder contact for international clients

Manager – D2C Growth & Performance \(Consultant\) at Troovy Foods, Aug 2024 \- Feb 2025 · 7 mos, Gurugram, Haryana, India, \- Developed and executed D2C growth strategy, increasing direct online sales by 70% \- Managed paid media campaigns across Meta and Google, improving ROAS by 30% and reducing CPA by 55% \- Optimised performance of creatives, targeting, and landing pages to enhance campaign effectiveness \- Collaborated with product, content, and operations teams on integrated growth initiatives to align strategies and drive results

Travel at Career Break, Oct 2023 \- Jul 2024 · 10 mos

Growth Manager at The Good Glamm Group, Jul 2022 \- Sep 2023 · 1 yr 3 mos, India, \- Overlooking DTC revenue of an in\-house brand \- Optimising multiple paid channels \(performance, CRM, partnerships\) \- Optimising app , website performance through experiments \- Increased overall DTC ROAS from 0\.98 to 2\.99 in a year \- Handled monthly spends of upto 2cr

Associate Manager \- Growth Marketing at Mobile Premier League \(MPL\), Mar 2021 \- Jun 2022 · 1 yr 4 mos, Bengaluru, Karnataka, India, \- Performance marketing for gaming events \(with daily budgets of up to Rs\. 15 Lakhs\) \- Designing 360° campaigns for e\-sports events

## Education

Executive Program, Data Driven Product Management, Indian Institute of Management, Lucknow

Nanodegree, Digital Marketing, Udacity

[View the original profile](https://tal.club/meet/shreya-agarwal-1)

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