Headline

Growth & Performance Marketing Leader | D2C • FMCG • Gaming | ₹2Cr/mo Budgets | Meta • Google • TikTok | Paid Acquisition, CRO & Funnel Optimisation | Ex MPL, Good Glamm Group

About

Growth marketing leader with 7 years of experience turning complex funnels into predictable revenue. I specialise in scaling growth budgets up to 2cr/month while aggressively optimising ROAS - most notably driving a 3x increase in D2C efficiency. I thrive at the intersection of data-driven strategy and hands-on execution. My approach is rooted in both the technical rigour of performance marketing and the operational maturity gained from leading international group operations, where i managed high-pressure logistics and diverse teams in real-time. Whether it's scaling acquisition for hyper-growth startups or leading complex lifecycle initiatives, my focus is on sustainable, profitable growth. Currently looking to bring this blend of analytical depth and operational grit to a team ready to scale.

Location

Gurgaon

AI stack

claude

ChatGPT

ChatGPT Images

Wispr Flow

Work experience

International Trip Leader & Operations at Independent, Mar 2025 - Jun 2026 · 1 y 3 mo, India, - Led international group trips across Vietnam, Kazakhstan, Georgia, Bhutan, and the Philippines - Managed logistics, vendor partnerships, and execution for international trips - Coordinated logistics across multiple time zones and service providers to deliver seamless experiences Handled crisis management and made high-pressure decisions to ensure trip success - Acted as primary stakeholder contact for international clients

Manager – D2C Growth & Performance (Consultant) at Troovy Foods, Aug 2024 - Feb 2025 · 7 mos, Gurugram, Haryana, India, - Developed and executed D2C growth strategy, increasing direct online sales by 70% - Managed paid media campaigns across Meta and Google, improving ROAS by 30% and reducing CPA by 55% - Optimised performance of creatives, targeting, and landing pages to enhance campaign effectiveness - Collaborated with product, content, and operations teams on integrated growth initiatives to align strategies and drive results

Travel at Career Break, Oct 2023 - Jul 2024 · 10 mos

Growth Manager at The Good Glamm Group, Jul 2022 - Sep 2023 · 1 yr 3 mos, India, - Overlooking DTC revenue of an in-house brand - Optimising multiple paid channels (performance, CRM, partnerships) - Optimising app , website performance through experiments - Increased overall DTC ROAS from 0.98 to 2.99 in a year - Handled monthly spends of upto 2cr

Associate Manager - Growth Marketing at Mobile Premier League (MPL), Mar 2021 - Jun 2022 · 1 yr 4 mos, Bengaluru, Karnataka, India, - Performance marketing for gaming events (with daily budgets of up to Rs. 15 Lakhs) - Designing 360° campaigns for e-sports events

Education

Executive Program, Data Driven Product Management, Indian Institute of Management, Lucknow

Nanodegree, Digital Marketing, Udacity