Headline

Full-stack marketer | Oxford comma loyalist | A/B Testing ​>​ Assumptions | Data over drama. Always. | Building brands & telling stories since 2016.

About

Full-funnel marketer. Part strategist, part executor, part "okay I'll just figure it out." I've shaped market strategy, run paid campaigns, planned events, hosted webinars, done PRs, crafted content, built media plans, and created budget and performance reports (sometimes all in the same week). I've led agencies without a brief, wrangled developers to build what marketing actually needs, and survived enough CRM trials to write a very niche thriller about it (I can also set them up). I have strong opinions about marketing. They're usually backed by data, always backed by experience.

Location

Greater Bengaluru Area

AI stack

claude

notion

openai

Adobe Firefly

Napkin AI

Wispr Flow

Work experience

Content Expert at MResult, Jul 2024 - Present · 2 yrs 1 mo, Bengaluru, •Managing employer branding via: 1. B2B marketing and social media management 2. Analytics and design support 3. Collaborating with stakeholders to create internal communications & manage marketing content •Worked with a sustainable real-estate client to: 1. Curate B2B marketing strategy 2. Fuel LinkedIn content and design support •Worked with one of the world's premier biopharmaceutical company to: 1. Design website content, internal presentations, and curate on-the-go content 2. Develop marketing strategies and stakeholder presentations for the organization's digital wing

Marketer at Recoup Health, Apr 2023 - Apr 2024 · 1 yr 1 mo, Bengaluru, -Allocated and managed quarterly marketing budgets across various online and offline resources -Spearheaded the implementation of comprehensive marketing and sales automations, collaborating with both in-house and third-party tech teams. -Orchestrated CRM integrations, email marketing systems, lead management tools, and social media management platforms to establish a cohesive and streamlined workflow. -Owned strategy and execution of customer acquisition via multiple channels like social media advertising, Google ads, affiliate, email campaigns, SMS based on behavioral cohorts such as customer insights, feedback, and journey mapping -Worked closely with content & creative team in getting data-driven qualitative & quantitative approaches to improvise efficacy & increase CTRs -Formulated & automated reports to analyze campaign outcomes on an ongoing basis -Constantly assessed performance of all channels against targets and continuously optimized campaigns to achieve targets. -Collaborated effectively with cross-functional teams, including marketing, sales, clinical, and tech teams, fostering a synergistic approach to achieving organizational goals. -Collaborated with external agencies to facilitate and oversee website development and graphic design projects. -Developed comprehensive process documents to streamline and document various marketing activities. -Spearheaded diverse content curation efforts including social media content, ad copies, and email content across multiple platforms to enhance engagement and drive traffic.

Project Management Associate (MarCom) at Vinsol | STADIUM, Aug 2022 - Mar 2023 · 8 mos, Remote, -Established and maintained quality standards, meticulously crafting checklists, report templates, and streamlined processes. -Collaborated with project team members to promptly identify and address any challenges that arose during the project lifecycle. -Effectively planned, executed, and controlled assigned projects while maintaining tactical control over project timelines, strategically guiding teams to stay on task, and consistently achieving schedule targets. -Vigilantly monitored project progress and took decisive corrective actions as required.

Content Writer at Telemedic Technologies Pvt Ltd., Jul 2021 - Aug 2022 · 1 yr 2 mos, Noida, -Developed brand, marketing and PR content, including CEO thought leadership articles and corporate narratives across channels. -Created brand and marketing assets for channel and ecosystem partners to improve visibility and trust. -Adapted brand messaging for partner-led distribution and sales enablement. -Owned website content strategy, including UX wireframes and SEO-focused copy. -Created social media content across Instagram, LinkedIn, YouTube, Twitter, and Quora to build organic presence. -Video scripting for brand films, product launches, and YouTube content. -Defined social media KPIs and supported brand-led lead generation campaigns. -Executed webinars, BTL activities, and influencer collaborations to increase brand visibility and trust.

Education

Master of Business Administration - MBA, Project Management, Operations & Supply Chain Management, Bharati Vidyapeeth

BBA LL.B (Hons.), Constitutional Law, The ICFAI University, Dehradun