---
title: "Shreya Sonal - Professional development in Noida | Tal"
description: "Meet Shreya Sonal, Data Analyst | Business Analyst | APM — Turning Drop-offs into Decisions | SQL · Power BI · ETL · KPI | Open to Relocate based in Noida. AI stack includes notion, openai, and perplexity."
image: "https://tal.club/meet/shreya-76/share-image"
---

# Shreya Sonal on Tal

## Headline

Data Analyst \| Business Analyst \| APM — Turning Drop\-offs into Decisions \| SQL · Power BI · ETL · KPI \| Open to Relocate

## About

You're collecting data\. But your product decisions are still running on gut feel because no one's built the system to connect the two\. That's the gap I've spent 3 years closing\. At an IIT Madras\-incubated EdTech startup, I walked in with no centralised reporting, no BI system, and a product roadmap built on assumptions\. I didn't just analyse the data\. I built the data structure\. Ran the research\. Designed dashboards\. Then sat in the room where the decisions got made\. Here's what that moved: → Caught a 23% Week\-3 student drop\-off \*built the intervention : lifted 6\-month retention by 18% → Automated SQL\-driven ETL with governance checks \*cut processing time 50%, team efficiency up 40% \*reports went from 4 hours to 30 minutes → Built Power BI dashboards \(DAX, drill\-down\) \*used directly in quarterly product roadmap decisions → Led user research across 100\+ students \*3 personas → 2 product redesigns → completion up 15%, satisfaction 4\.2/5\.0 → Ran A/B tests across pricing & course restructuring → Executed 2 GTM campaigns, features to market 30% faster → Managed CRM across 3 sales cycles, 100% data accuracy, engagement up 50% I work best where data is messy, stakes are real, and no one has time for a dashboard that just looks good\. 📩 Open to Associate PM \. Data Analyst · Data Management Analyst \. Business Analyst roles\. Let's talk: shreyasonalinked@gmail\.com Everything I've built is pinned below and on my portfolio link below\. Just look\! 🌐 shreyasonal\.weebly\.com

## Location

Noida

## AI stack

notion

openai

perplexity

replit

## Work experience

Professional development at Career Break, Mar 2024 \- Feb 2026 · 2 yrs, Took a deliberate break after 3 years of hands\-on startup work not to pause, but to go deeper\. Here's what that looked like: → 15\+ certifications completed across: SQL \(HackerRank\) · Power BI \(Infosys Springboard\) · Data Analysis \(Microsoft\) · Business Analyst \(NSDC\) · Product Management \(NSDC\) · Generative AI \(Google\) · DCF Modelling \(Coursera\) · 3\-Statement Modelling · FP&A · M&A · Data Management \(TCS\) → 5 independent analytical projects published across retail, finance, and EdTech: Power BI dashboards, SQL transaction analysis, financial modelling, KPI reporting, and business case studies → Forage virtual simulations with Goldman Sachs · JP Morgan · Accenture, Tata Group · PwC applying real\-world data and business analysis frameworks in structured industry scenarios 3 years building inside a startup\. 2 years sharpening the craft\. Now looking for the role where both can do their best work\. Open to: Data Analyst · Business Analyst · Associate PM

Product Development Associate \(Data & Product Analytics\) at Qwings, Mar 2021 \- Mar 2024 · 3 yrs 1 mo, Remote, Nearly 3 years at an IIT Madras\-incubated, Startup India\-recognised EdTech startup owning data, product, BI, CRM, and GTM\. → Spotted a 23% Week\-3 student drop\-off through enrolment data analysis, designed the intervention, lifted 6\-month retention by 18% → Built and automated SQL\-driven ETL pipelines with data governance checks, cut processing time 50%, team efficiency up 40%, report generation from 4 hrs to 30 min → Designed drill\-down Power BI dashboards using DAX and KPI frameworks — used in quarterly product roadmap decisions → Led user research with 100\+ students, mapped 3 core user personas, fed findings into 2 product redesigns, course completion up 15%, satisfaction 4\.2/5\.0 → Ran A/B tests across pricing and course restructuring; competitive analysis across 5\+ EdTech platforms; identified 3 product gaps, cut drop\-off by 23% → Executed 2 GTM campaigns across product, marketing, and sales; features to market 30% faster → Managed CRM and client data across 3 sales cycles : engagement up 50%, 100% data accuracy, turnaround cut by 20% → Conducted working capital forecasting and statistical modelling to support 3 strategic decisions including pricing and course restructuring

## Education

Post Graduate, Economics \(MEC\), Indira Gandhi National Open University

Under Graduate, Economics Honors, Ranchi University, Ranchi

[View the original profile](https://tal.club/meet/shreya-76)

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