Headline

Creative Marketer | Pre-COVID Era Writer | Cinema, History, & Pop Culture Nerd | Exp: 3.5+ Yrs | Content, Copy, SEO, Socials, & Branding | Digital Agency, EdTech, BFSI, B2B | Ex-Sales Manager, Max Bupa | MBA, IMT-H

About

Hi! I am Shrey; a marketer by profession, a creator by passion, and a polymath by aspiration. Here's my story, professional and personal. PROFESSIONAL INFO: I have 3.5+ years of work ex across digital marketing, creative marketing, branding, and sales. During this time, I've created over a 1,000 creative assets across SEO, web, social media, scripts, UI/UX, and marketing strategy using my cultural stronghold, creative skills, diligent research, and storytelling abilities. My experience spans domains like marketing agencies, EdTech, BFSI, healthcare, B2B, sports, travel, and hospitality. Given below are a few of my key achievements, classified by role: 1. KollegeApply: My rewritten webpage for college pages improved their SERP ranking significantly (Tolani Maritime Institute: 87 to 24 and The NorthCap University: 100+ to 29) within a week of content updates. 2. ZoopUp: My Voice Search SEO blog became the website's first article to cross 100+ views, with the previous best being under 60. My social content also help increase its SM following by 25% within 4 months (from 4,800 to 6,000+ approx). 3. Niva Bupa Health Insurance: I generated ₹2 lakh+ in premium revenue within the first 3 months, including a ₹90,000 annual premium. 4. Facebook SM Marketing: Back in 2018, I grew FootBlog90 from 0 to 1,200 followers in 3 months and helped Kopites World grow from 40,000 to 52,000 followers within 4 months through quality content. Besides my work as a pro, I also have 2+ years of valuable experience writing for 10+ sites and social media handles throughout my B.Com and MBA. PERSONAL STORY: Ever since childhood, I loved art, creation, and media. At 7, I began sketching, at 14, I discovered my love for Electronic Music, and by 16, I was self-learning music production through YouTube. By 18, I was writing consistently, by 19, I became obsessed with films, politics, and culture; and by 20, I received my first pay through freelance SM writing. By 24, I had my 3rd freelance/intern role, while I was also hosting events with audiences of over 250+ spectators. Thanks to my obsession of all that's creative, social, and humane, I possess a strong understanding around various topics across media, social media, cinema, finance, business, sports, pop culture, history, politics, philosophy, and more; basically, everything except 11th-12th grade Math and Science! Lastly, to signify my ambition, passion, and a strong motivation to express and create, I'd like to quote Rudyard Kipling below, "Words are, of course, the most powerful drug used by mankind."

Location

Lucknow

AI stack

hugging face

notion

openai

replit

Work experience

Senior Content Editor at KollegeApply, Jan 2026 - Jun 2026 · 6 mos, Gurugram, • SEO Content Strategy & SERP Ranking Boost: Developed and executed search-intent-driven SEO content strategy for college pages, rewriting pages from scratch and boosting their SERP rankings for primary target keywords, including NorthCap University (100+ to 29) and Tolani Maritime Institute (87 to 24) within a week. • Keyword Research, Clustering & Semantic SEO: Achieved this through detailed keyword research via SERP analysis & tools like SEMrush & Google Keyword Planner, working with short-tail, medium-tail, and long-tail keywords across high-, mid-, and low-volume ranges. Applied clustering, semantic SEO, and LSI-keyword integration to create optimized yet natural, user focused and well-structured content with SEO-friendly formatting. • Content Analytics & AEO/GEO: Monitored content performance using Google Analytics and Google Search Console, analysing impressions, clicks, and rankings to improve performance. Structured it for Featured Snippets, FAQs, and AI search visibility through Answer Engine Optimisation and Generative Engine Optimisation. Ranked #4 in Google AI Overviews (Page 1) for a PAA (People Also Ask) query for Tolani Institute.

Content Strategist at ZoopUp, Nov 2023 - Dec 2025 · 2 yrs 2 mos, Lucknow, • Creative Content, Storytelling & Narrative Building: Developed a distinctive content style across blogs, web, and social media using storytelling, conversational tone, puns, wordplay, pop-culture references, humour, and data-backed insights, creating logical and engaging content. Samples include a Yamunotri Temple blog showing storytelling & narrative building, a Web Developer blog presenting SEO-optimized yet natural and free-flowing writing style, and a LinkedIn Marketing blog exemplifying use of humour in writing. • SEO & Content Strategy: Developed SEO-driven content strategies across blogs and web pages, producing 500+ short- and long-form pieces (80+ long-form blogs) and consistently achieving top 3 SERP rankings, organic traffic by up to 70%. Achieved this through SERP analysis, detailed keyword research and clustering, and structured SEO content approach. Examples includes a Voice SEO blog, which became the platform’s first article to cross 100+ views, with the previous best being under 60. • Social Media, Copywriting & UX Writing: Created website copy, landing pages, and UX content (including complete UI/UX writing for ZoopUp UK Website), along with 100+ pieces of social media, scripts, PPC ads, campaign, and influencer marketing content. Used conversational and pop-culture-driven content style for engagement, with early social media content strategy contributing to increasing follower base by up to 25%. • Website Management & Team Collaboration: Managed CMS including content publishing, formatting, UI/UX updates, and website content management, while collaborating with designers, editors, and marketing teams to deliver content across various channels and digital campaigns.

Relationship Manager at Niva Bupa Health insurance, Jun 2023 - Oct 2023 · 5 mos, Hyderabad, Telangana, India, • Partnership Management Across 20+ Branches: Managed bancassurance partnerships with Bank of Baroda (15 branches) and Bank of India (6 branches), nurturing relationships with branch managers, wealth managers, and staff. Strengthened client relationships through regular engagement, ensuring prioritization of Niva Bupa over competitors and improving partner retention. • Revenue Growth & High-Value Client Acquisition: Generated ₹2,00,000+ in premium revenue within the first 3 months, including a ₹90,000/year premium policy, contributing to revenue growth and high-value client acquisition. • Lead Generation & Employee Training: Trained 60+ branch employees on product USPs and sales approach for lead generation and business development. Leveraged branch-customer relationships to identify warm leads and improve conversion rates. Addressed comparisons with lower-priced competitors (like Star Health) by emphasizing product positioning, long-term benefits, and comprehensive coverage. • Market Penetration, Retention & End-to-End Sales Management: Secured repeat business from 8 branches, ensuring Niva Bupa remained the preferred insurance partner despite cost differences. Contributed across the entire sales cycle including cold outreach, needs analysis, policy customization, and deal closures.

SEO Content Intern at GetMyUni, Apr 2022 - Jul 2022 · 4 mos, Bengaluru, Karnataka, India, • SEO-Optimized Content Creation: Researched keywords & search intent to write 150+ SEO-optimized blogs with Yoast SEO, targeting a mix of high-, mid-, and low-volume keywords, contributing to 100,000+ visits per month of organic traffic. • Data-Driven Content Strategy: Analyzed Google Trends, keyword volume, and search demand to identify content gaps. Maintained a content calendar aligned with admission cycles and trending searches. • On-Page SEO Execution: Optimized metadata, internal linking, readability scores, and optimization for existing content to improve search visibility and SEO performance.

Social Media Marketing Intern at LEARNTUS TECHNOLOGIES PRIVATE LIMITED, Apr 2021 - Jul 2021 · 4 mos, Lucknow, Uttar Pradesh, India, • Social Media Strategy & Content Creation: Created content for social media campaigns for Learnt Us’ Instagram, including 80+ posts (carousels, reels, infographics), blending educational content with trending formats. Collaborated with designers to produce visually engaging digital content and campaign creatives. • Market Research & Competitor Analysis: Conducted competitor analysis and audience research to identify content gaps and create witty & upbeat content, improving follower count by up to 15% in 3 months. • Content Performance & Optimization: Monitored engagement metrics (reach, CTR, shares, engagement rate) to optimize content strategy, including using formats such as interactive polls and student testimonials.

Education

PGDM, Marketing, Institute of Management Technology, Hyderabad

Bachelor of Commerce - BCom, University of lucknow