Headline

Marketing at redBus | MICA 2016-18

About

A logical thinker, problem solver and a keen observer, my passion for marketing stems from my interest in understanding the working of the human mind and the complexities associated with it. Being equipped with an innate sense of curiosity, I strive to understand how the world around us operates. As a student of Strategic Marketing and Communication in MICA, with a specialization in Marketing Analytics, I learnt the art of blending data with context seamlessly. I am academically trained in various quantitative and qualitative research methodologies and have learnt the art of creating and communicating a brand story – from understanding the target audience to differentiating the brand from the clutter in terms of the marketing mix. I am a sports enthusiast and a passionate football player and have represented MICA football team across various inter-college sports fests. As a member of Sports Marketing Club of MICA, I try to blend my passion for marketing and sports by trying to understand the nuances of ‘marketing through sports’. Areas of Interest: Brand Strategy, Marketing, Retail, FMCG, Research, Consumer Insights, Marketing Analytics, Consumer Behavior, Digital- social media, content, inbound marketing and Sports Marketing.

Location

Bengaluru

AI stack

cursor

gemini

grok

lovable

meta

metaai

Work experience

Associate Director - Marketing at redBus, Jan 2026 - Present · 8 mos

Senior Marketing Manager at redBus, Jan 2024 - Dec 2025 · 2 yrs

Manager - Brand Marketing at redBus, Jan 2022 - Dec 2023 · 2 yrs, Bengaluru, Karnataka, India

Management Trainee at DB Corp Ltd., May 2018 - Aug 2018 · 4 mos, Bangalore

Brand and Digital Marketing intern at redBus, Apr 2017 - Jun 2017 · 3 mos, Bengaluru Area, India, Marketing Research • To do a consumer research across various segments of redBus customers (loyal customers, hotel customers) to get a sense of their likes, dislikes and perceptions about redBus • Net Promoter Score (NPS) calculation for the loyal customers and the subsequent detractor analysis. • Survey design and response analysis to understand the media consumption habits of the customers and to suggest the medium where the potential reach will be maximum. • Market visits in Visakhapatnam (Ramatalkies Junction, RTC complex) and Bangalore (Madivala) to understand the difficulties faced by the customers • To develop user personas of redBus users across the cities of Salem, Nagpur and Vizag. Analytics • To measure the impact of the summer campaign of redBus across the country in terms of revenue, seats, web traffic, impressions and new users. • To analyze the spends on the digital campaign and the traction obtained after various phases of the summer campaign. Digital Marketing • Analysed the impact of summer campaign of redBus across India in terms of revenue, seats, web traffic and brand impressions through Google Analytics and Google Adwords • Monitored the Facebook advertising for brand campaigns and offer launches through Facebook Business Manager

SAP Techno-functional Consultant at Accenture, May 2013 - Jun 2016 · 3 yrs 2 mos, Bangalore, • Served as a techno-functional consultant for Supplier Relationship Management (SRM) module of SAP for a Dutch client • Interacted with the client to understand business requirements and translated them to technical changes needed • Worked at the client site in Netherlands to develop an automated tool to migrate purchasing documents from an older business unit to a new one, thus saving the cost involved in creation of these documents from the scratch • Experience in functional analysis, solutions, configuration, technical scenarios, rollouts, system refresh, data migration, enhancements, document archiving, RFCs, Go-live and Post Go-live support activities. • Tool development, Reporting, Smatforms, LSMW, Module Pool, RFC, ALE-IDOCs, data migration

Education

PGDM - Strategic marketing and Communication, Marketing/Marketing Management, General, MICA | The School of Ideas

Bachelor of Technology (BTech), Vellore Institute of Technology