Headline

Digital Marketing Manager @ Trivik Signature | Driving Lead Generation and Engagement

About

I’m a Digital Marketing Manager with experience across performance marketing, lead generation, content strategy, and business development, spanning real estate, digital agencies, and freelance consulting.At Trivik Signature, I’ve been instrumental in building the project’s digital presence from the ground up, bringing together paid advertising, website development, content creation, social media, and lead management. Working closely with the sales team has strengthened my understanding of how strategic marketing translates into meaningful customer engagement and business growth.Previously, as a founding team member and Marketing Head at Stay Whizzy, I gained valuable experience in client acquisition, brand communication, content strategy, and business development. My freelance consulting journey further shaped my ability to build relationships, adapt to diverse business needs, and turn ideas into actionable outcomes.I’m particularly drawn to the intersection of creativity, data, and technology, and enjoy finding innovative, practical ways to make marketing more effective. I believe successful marketing is built on a balance of strategic thinking, compelling communication, and a genuine understanding of people—all working together to create lasting value and sustainable growth.

Location

Greater Bengaluru Area

AI stack

claude

gemini

grok

kimi

manus

Luma AI

Work experience

Digital Marketing Manager at Trivik Signature, Mar 2026 - Present · 8 mos, Bengaluru, Built the digital marketing function from scratch for a new premium residential project, including the website (custom-coded with AI-assisted development, hosted on GoDaddy), social channels, campaign framework and lead-handling process. Planned, ran and optimized Meta Ads campaigns end to end on a ₹2L budget (₹1.4L deployed), delivering 2M+ ad views at a segmented CPL of ₹1.6K–3.5K for low-to-medium-intent leads.Generated 300+ leads across Meta Ads and organic website traffic in 5 months, with 25+ leads in active pipeline stages ahead of launch. Grew Instagram organically to 3L+ views and 2K followers in 6 months through reels, carousels and campaign content. Coordinated with Google Ads agency Aurum Analytica and 3 property portals (Housing.com, 99acres, MagicBricks) on lead quality, and managed leads in Sell.Do with MCube call tracking. Expanded into sales from month 5 alongside marketing, completing 7 client site visits in the first month.

Content Specialist at StayWhizzy, Dec 2022 - Oct 2024 · 1 yr 11 mos, Bengaluru, Co-founded a student-led digital marketing venture, taking responsibility for marketing strategy, client acquisition, and business development. Built the client acquisition process from the ground up through cold outreach, networking, prospecting, and direct sales conversations. Secured and managed paying clients, overseeing client communication, relationship management, and ongoing service delivery. Coordinated multiple client accounts simultaneously, balancing content delivery, creative requirements, and brand consistency. Contributed to the venture's growth strategy, including service development, client retention, and identifying new revenue opportunities. Developed practical entrepreneurial experience across sales, marketing, client servicing, and business operations while building and growing the venture.

Independent Marketing & Business Development Consultant at Freelance, Mar 2021 - Nov 2022 · 1 yr 9 mos, Remote, Worked independently with startups, online communities, and small businesses on digital marketing, customer engagement, and business development initiatives. Conducted cold outreach and prospecting activities to identify potential customers, partners, and business opportunities. Supported early-stage brands with social media management, content planning, online community engagement, and digital visibility. Managed direct communication with clients and prospects, developing practical experience in relationship building and consultative selling. Assisted businesses with customer acquisition initiatives and engagement strategies across digital channels. Worked across multiple small-scale projects simultaneously, gaining exposure to different business models, audiences, and marketing requirements.