Headline

Content writer | Copywriter | Bachelor of Arts & Law (BA.LLB)

About

Holding a solid foundation in arts and law from the University of Calcutta and a flair for creativity, organizations benefit from my expertise in SEO, content writing and digital marketing. Over the years, I have transitioned from a legal intern to crafting compelling copies, my content strategies are now more engaging and search-engine friendly. My education in arts and law, combined with over 8 years of professional writing experience, empowers businesses to deliver top-notch service/products that resonates with target-audience and adheres to the highest standards of digital excellence.

Location

Bengaluru

AI stack

claude

gemini

github copilot

meta

metaai

perplexity

Work experience

Legal Writer; Copywriter at Bolster Legal, Aug 2021 - Present · 5 yrs 2 mos, Bangalore Urban, Karnataka, India, - Produced engaging and creative writing copies (Wordpress), website content, blogs, email campaigns, social media content. - Implemented SEO optimization, content strategy, increasing organic traffic through social media. - Refined, analyzed and documented AI generated copies for feedback. - Conducted online research and lead generation to identify new business opportunities.

Web Content Writer at Hashtag CommaFullstop, Mar 2021 - Jan 2022 · 11 mos, Kolkata, West Bengal, India, - Utilize tools like Google Analytics, SEMrush, and HubSpot for data-driven campaign optimization. - Track and analyze KPIs, generating detailed reports to inform strategic decisions - Conduct keyword research, on-page, and off-page optimization using Yoast SEO.

Legal Assistant Intern at Alipore Police Court, Feb 2021 - Sep 2021 · 8 mos, Kolkata, West Bengal, India

Content Writer at Write 4 U, Jan 2021 - Jul 2021 · 7 mos, India, - Edited academic copies (Chicago; APA; AP; MLA Style) - Edited blogs, website articles, guest posts - Generated SEO-driven articles, including keyword research, on-page optimization, and backlinks. - Formmated and uploaded content into CMS platforms (Wordpress)

Writer and Editor at MEA WorldWide, Feb 2020 - Aug 2021 · 1 yr 7 mos, Bengaluru, Karnataka, India, - Implemented editing and writing strategies to increase engagement rates (PubNinja). - Engaged target readership demographics through SEO-optimized articles, trend analysis and social media management. - Conducted Process Improvement; Strategic Content Planning; Training and Development; and Performance Monitoring.

Education

Bachelor of Laws - LLB, Law, University of Calcutta

ISC, Liberal Arts and Sciences, General Studies and Humanities, St. Paul's Boarding and Day School