Headline

Product & Growth | Ex-CRED & smallcase

About

Product & growth person who's spent 5 years close to the user, understanding behaviour, running experiments & turning insights into things that actually work. Built and scaled across payments, investments & credit at smallcase & CRED. On a break now & figuring out what's next.

Location

Bengaluru

AI stack

claude code

codex

gemini

manus

perplexity

replit

Work experience

Product led growth at smallcase, Sep 2024 - Jan 2026 · 1 y 4 mo, Bangalore Urban, Karnataka, India, At smallcase, owned product growth across Fixed Deposits, Credit & Mutual Fund smallcase portfolios. Work spanned launch, GTM, acquisition & retention across all three. Built & scaled an in-house rewards platform to push better financial habits, ran campaigns timed around real moments in the financial year, and shipped features that got more users further in the journey.

Product & Growth at CRED, May 2021 - Sep 2024 · 3 yrs 5 mos, Bangalore Urban, Karnataka, India, At CRED, I worked across multiple business lines including CRED Store, Rent & Bill Payments, CRED Pay & UPI, contributing to the growth of their products. In my last two years, I was part of the 0-to-1 team for our UPI product, where my primary focus was scaling CRED UPI and Tap products. I led and executed their GTM campaigns, and ran various product experiments that helped grow the product from 3M to 100M transactions per month. Ran partner-led growth plays with brands like Starbucks, McDonald's & Reliance to drive offline UPI adoption.

Education

Bishop Cotton Boys'​ School Bengaluru