About
I am a commercial leader with 17+ years of experience building beverage businesses across challenging markets. My career had spanned over Beer, Spirits and Emerging FMCG Brands, with leadership across Sales, Customer Marketing, Trade Marketing, International Business, Premium Portfolio Development and P&L ownership. Currently, I lead International Business and Non-Alcoholic beer growth for United Breweries (HEINEKEN India), managing a ~₹1,000 Cr commercial agenda across markets including the Middle East, UK, USA, Japan, Australia, New Zealand, Africa, Malaysia and Singapore to mention in special. In a Journey to win with Penetration, Distribution and New Business Development of Kingfisher and UBL Portfolio Brands to over 27 direct countries, and 26 Indirect Countries with a Mix of Royalty and Direct Business. In an ambition to Create the Zero Beer Category in India, Integrating E-Commerce, MOT, HOREACA and GT across the Country with a Dynamic Team is what drives me everyday. I had Improved Diageo Brands luxury mix across South and Central India (Specially Karnataka and Telangana) across On Key Accounts and had Doubled Scotch Business across East India (Kolkata) with a Pioneering Drive of Launching the Home Delivery in Premium Alcohol and Gifting in Kolkata. The other aspect of Winning with Prestige Brands Across North East India with an embed of Brand to Culture with Shillong Lajong, NEUFC and Music is what excited me for Trade Marketing Scale . I had Transformed Retail Shopping Experiences across Walmart Stores of North India (UP and NCR) and Big Bazaar Stores across West Bengal Developing New Categories and Mix Improvement and Large Teams. In Short, I excel in Sales and Marketing Execution by Collaborating with Customers through a Passionate Team with Care. Commercial Strategy | P&L | Sales Leadership | International Business | Route-to-Market | Distributor Management | Premiumisation | Customer Marketing | Trade Marketing | Modern Trade | E-commerce | On-Trade | Beverage Alcohol | Beer | Premium Spirits | Leadership Development | Market Share Growth | Collaboration | Care.
Work experience
Head of International Business and Non Alcoholic Beers. at United Breweries Ltd., Jan 2026 - Present · 11 mos, Taking Kingfisher Global. Building Heineken Zero in India.
Trade and Customer Marketing Head - On Trade at United Breweries Ltd., May 2024 - Dec 2025 · 1 yr 8 mos, Bengaluru, Karnataka, India
Head Luxury and Key Accounts - South and Central India at DIAGEO India, Oct 2022 - May 2024 · 1 yr 8 mos, Bengaluru, Karnataka, India
Sales Team Lead- Cross Channel at DIAGEO India, Mar 2019 - Oct 2022 · 3 yrs 8 mos, India
Senior Manager- Customer Marketing at DIAGEO India, Mar 2017 - Mar 2019 · 2 yrs 1 mo, India
Manager of Operations at Walmart, Jul 2011 - Dec 2013 · 2 yrs 6 mos, Gurugram, Haryana, India
Department Manager at Big Bazaar - Future Retail, Nov 2009 - Jun 2011 · 1 yr 8 mos, Kolkata, West Bengal, India
