Headline

Marketing Operations Specialist | Marketo Certified Expert | Marketing Automation | CRM | Account-Based Marketing

About

Marketing Automation and Campaign professional with 14+ years of experience. Working across both sides of the campaign lifecycle: building programs and ensuring they go live without a flaw. I have hands-on experience in demand generation, ABM, event campaigns, Salesforce-integrated workflows and end-to-end QA. A significant part of my work has also involved localising emails and landing pages for global markets - coordinating translations, validating multilingual assets and ensuring brand consistency across regions. I bring a practical, detail-oriented approach to every program I work on - whether that is developing a Marketo email from scratch, setting up a PathFactory content experience, building segment rules for dynamic personalisation or validating an automation journey before it reaches a 500K+ audience. I am now looking for opportunities where I can apply both my build and QA expertise to help teams deliver campaigns that are not just creative - but accurate, scalable and built to perform.

Location

Greater Bengaluru Area

AI stack

claude code

claude

codex

gemini

grok

meta

Work experience

Senior Quality Assurance Specialist at Palo Alto Networks, Dec 2019 - May 2026 · 6 yrs 6 mos, Greater Bengaluru Area, • Collaborate with content, product marketing and sales to source webinar topics, speakers, and messaging. • Create and execute A/B testing strategies across email and webinar channels • Handle end to end QA processes. Including link checks, landing page validation, rendering, tag and token accuracy and etc. • Implement and enforce strict QA processes to minimize errors in campaign setup and delivery. • Oversee end-to-end campaign setup including creatives, tags, targeting, tracking and QA. Review and validate complex P1 campaign setups. • Created personalized content, segment rules and customized emails, landing pages and reports for ABM pages. • Developed and executed ABM plans for strategic accounts, aligning with sales to identify high-value prospects. • Support, maintain and updates of digital marketing assets, including emails, digital assets and microsites in library in Marketo. • Managed end-to-end email automation campaigns covering setup, testing, deployment, monitoring and post-campaign analysis. • Created and monitored automated nurture programs, newsletters, trigger-based emails and event for demand generation programs via Marketo. • Campaign ideation and story visualization for registration handling across signature webinar and event campaigns. • Monitor campaign and sales performance metrics and share with stakeholders. • Developed and executed welcome nurture emails for new leads, improving engagement across the APAC region. • Created PathFactory tracks and microsites to enhance engagement and digital asset consumption. • Formulated GTM strategy for new product and feature launches, driving execution with the Sales team. • Monitored campaign performance using Marketo and PathFactory analytics to ensure KPIs were met. • Ensured consistent brand positioning across all campaign assets and digital touchpoints. • Managed data hygiene and lead flow, ensuring qualified leads synced correctly between Marketo and SFDC.

Manager at Oracle, Jan 2018 - Dec 2019 · 2 yrs, Bengaluru, Karnataka, India, Quality Assurance, Campaign Management, Email Marketing, Project Management and Client servicing. Also, have very good hands on experience on advanced campaign execution such as Content builder, Campaign Automation, A/B Testing, Multi-channel campaigns and Event-triggered campaigns.

Quality Assurance Lead at Versatiletech, Jan 2012 - Jan 2018 · 6 yrs 1 mo, Bengaluru, Karnataka, India, Worked with clients to define and implement technical solutions. Built, optimized and measured email automation campaigns. Created and maintained email program templates. Supported automated ongoing programs. Executed testing strategies including A/B testing. Conducted post-deployment analysis and reporting. Served as a single point of contact for clients.

Education

Bachelor's degree, Accounting, bangalore university

Bachelor of Commerce, bangalore university