Headline

Brand & Marketing Leader | Culture Shaping Campaigns | Creative Strategy, Integrated Marketing & Digital Transformation | AI, Content & Storytelling | Ex Tata Consumer Products, BBDO, Lowe Lintas & Vishesh Films

About

Marketing and storytelling leader with 15+ years of experience building culture shaping brands, integrated campaigns, and audience-first content ecosystems across advertising, entertainment, and digital platforms. Over the years, I’ve had the opportunity to work on some of India’s most recognized and conversation driving campaigns including Ariel’s #ShareTheLoad, Tata Tea’s #JaagoRe, Tata Tea Premium’s #DeshKiChai, Whisper’s #TouchThePickle, and Mirinda’s #ReleaseThePressure. These campaigns went beyond advertising to become part of larger cultural conversations. My experience spans brand strategy, integrated marketing, digital transformation, content, entertainment marketing, and audience engagement with a strong focus on creating ideas that connect business objectives with human insight and cultural relevance. Having started my journey in cinema and storytelling, I bring a creator’s instinct to marketing and a marketer’s lens to content. I’m deeply interested in how technology, AI, platforms, communities, and storytelling are reshaping consumer behaviour and modern brand building. I believe the future belongs to brands that don’t just communicate, but participate meaningfully in culture and I enjoy building that intersection between strategy, creativity, content, and business growth. Passionate about cinema, music, writing, photography, technology, travel, and culture driven storytelling. Cinema taught me emotion. Marketing taught me precision. Professionally overthinking brands so consumers don’t have to. Some stories sell products. The better ones build culture.

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

kimi

meta

Kling AI

Work experience

Marketing & Content Head at Bolas Agro Private Limited, Jul 2025 - Present · 1 yr 5 mos, Bengaluru

Head of Content at Team Pumpkin, Oct 2023 - Jun 2025 · 1 yr 9 mos, Bengaluru, Karnataka, India

Head of Content & Digital Lead at Tata Consumer Products, Mar 2019 - Apr 2023 · 4 yrs 2 mos, Bengaluru, Karnataka, India, * Create and manage content across TCPL portfolio - Build, execute, and control the quality of creative strategy/content development for all brands (Premium, D2C, QSR, Innovations). * Develop and execute social media strategies and 360-degree marketing campaigns. * Manage all Social media accounts for all brands across multiple channels (YouTube, Instagram, Facebook, Twitter). * Developing & executing a strategic content plan to drive innovation and excellence for creatives and campaigns. * Analyze and optimize the performance of campaigns and creatives across all mediums. * Innovating with new technologies to bring tech and creativity together. eg: AR, VR, 3D artwork, 3D website, paraphrasing technology, pin code level targeting, * Create and maintain relations with key stakeholders to ensure industry best practices and execute the same across platforms - Google, Facebook, Twitter, Hotstar, Amazon Prime, Amazon Mini TV, TVF Girliyapa, Filtercopy, Dice Media, TikTok, Social Samosa, Mad Over Marketing. * Media buying for branded partnerships and creating original IPs for brands and collaborations with content creators. * Identify and manage celebrities, brand ambassadors, and influencers for partnerships, events, campaigns, branded content, web series, and influencer marketing. * Create, manage, and maintain creatives for digital plans and ensure all specifications and marketing collaterals are as per industry best practices. * Hire, manage, and work with multiple agencies and work closely with dedicated teams for respective brands to deliver quality output. * Manage various stakeholders and work closely with cross-functional teams to ensure strong ownership and alignment with campaigns to lead internal operations smoothly.

Creative Director at The Pixelate, 2017 - 2019 · 2 yrs, Chennai, Tamil Nadu, India, * Developing and executing creative concepts for advertising campaigns (mainline, digital, social media, OOH, print), working closely with copywriters, designers, and other team members to ensure that all materials are visually appealing, effective, and on-brand. * Led brainstorming sessions and creative workshops to generate new ideas and insights for campaigns, and provided constructive feedback and guidance to team members. * Reviewing and approving all creative work before it goes to clients, ensuring that it meets the brief, is high-quality, and is delivered on time and within budget. * Managing and mentoring the creative team, providing support and guidance to help them grow in their roles, and setting goals and objectives to ensure that they are delivering their best work. * Managing and creating content for our own social media page and maintaining the overall creative standards of our company. * Building and maintaining relationships with clients, acting as a key point of contact, and collaborating with account managers to ensure that all client needs and expectations are met.

Senior Copywriter / Art Director at BBDO Worldwide, 2014 - 2017 · 3 yrs, Mumbai, Maharashtra, India, Senior Copywriter: * Develop and execute creative concepts for advertising campaigns, working closely with Art Directors, Creative Directors, and other team members to ensure that all materials are effective, on-brand, and visually appealing. * Write compelling and persuasive copy for a variety of channels, including print ads, radio and TV scripts, social media posts, email campaigns, and more. * Collaborate with Art Directors and other team members to ensure that the visuals and copy work together seamlessly to create a cohesive message. * Research and analyze target audiences, brand values, and competitors to inform the development of effective messaging and creative concepts. * Present creative concepts to clients and collaborate with account managers to ensure that all client needs and expectations are met. Art Director: * Develop and execute visual concepts for advertising campaigns, working closely with Copywriters, Creative Directors, and other team members to ensure that all materials are effective, on-brand, and visually appealing. * Create visual assets for a variety of channels, including print ads, digital ads, social media posts, video content, and more. * Mentor and provide feedback to Graphic Designers, Illustrators, Editors, Cinematographers, and Photographers, helping them to grow in their roles and develop their skills. * Stay up-to-date with industry trends and best practices, and use this knowledge to inform and inspire the creative team's work.

Education

Bachelor of Science - BS, Mass Communication/Media Studies, Hindustan University

CBSE, kendriya vidyalaya

Public links

shomakb.wixsite.com: https://shomakb.wixsite.com/portfolio