---
title: "Shobhit Malhotra - Associate Director Growth in Mumbai | Tal"
description: "Meet Shobhit Malhotra, Associate Director, Marketing & Growth @ MPL | Brand • Performance • Digital • Content | Scaling consumer businesses across India & international markets based in Mumbai. AI stack includes antigravity and codex."
image: "https://tal.club/meet/shobhit-malhotra/share-image"
---

# Shobhit Malhotra on Tal

## Headline

Associate Director, Marketing & Growth @ MPL \| Brand • Performance • Digital • Content \| Scaling consumer businesses across India & international markets

## About

Marketing leader with 13\+ years building brands and driving growth across gaming, media, and consumer businesses\. I connect the two halves of marketing that too often sit apart — brand and performance — and run them as one system across India and international markets\. As Associate Director, Marketing & Growth at MPL, I scale the core India business while leading expansion into the US and LATAM\. Across the full funnel: brand strategy & creative, performance & paid media, content, social & influencer, large\-scale events, MarTech & measurement, and new\-market GTM\. Highlights include an ad\-fraud system saving $2M\+ a year and 25\+ strategic partnerships\.

## Location

Mumbai

## AI stack

antigravity

codex

## Work experience

Associate Director Growth at Mobile Premier League \(MPL\), Feb 2024 \- Present · 2 yrs 7 mos

Growth Marketing at Mobile Premier League \(MPL\), May 2021 \- Feb 2024 · 2 yrs 10 mos, Digital Marketing \| Performance Marketing \| User Acquisition & Growth \| Partnerships & Alliances \| Affiliate Network \| Monetisation \| User Resurrection \| Category Management \| MarTech strategist

Global Business Solutions at ByteDance, Jun 2020 \- Feb 2021 · 9 mos, India

Group Manager at Radio Mirchi, Apr 2019 \- Jun 2020 · 1 yr 3 mos, Mumbai Area, India

Senior Manager at Radio Mirchi, Apr 2018 \- Mar 2019 · 1 yr

Corporate Brand Alliance Manager at Radio Mirchi, Jan 2016 \- Mar 2018 · 2 yrs 3 mos, Mumbai Area, India

Manager \- Corporate Connect at iimjobs\.com, Dec 2014 \- Dec 2015 · 1 yr 1 mo, Mumbai Area, India

Management Trainee at Encompass Events, May 2014 \- Nov 2014 · 7 mos, Gurgaon, India

## Education

PGPM, Marketing, ICFAI business school

Bachelor of Commerce \(B\.Com\.\), Commerce, Delhi University

[View the original profile](https://tal.club/meet/shobhit-malhotra)

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