Headline

Associate Director, Marketing & Growth @ MPL | Brand • Performance • Digital • Content | Scaling consumer businesses across India & international markets

About

Marketing leader with 13+ years building brands and driving growth across gaming, media, and consumer businesses. I connect the two halves of marketing that too often sit apart — brand and performance — and run them as one system across India and international markets. As Associate Director, Marketing & Growth at MPL, I scale the core India business while leading expansion into the US and LATAM. Across the full funnel: brand strategy & creative, performance & paid media, content, social & influencer, large-scale events, MarTech & measurement, and new-market GTM. Highlights include an ad-fraud system saving $2M+ a year and 25+ strategic partnerships.

Location

Mumbai

AI stack

antigravity

codex

Work experience

Associate Director Growth at Mobile Premier League (MPL), Feb 2024 - Present · 2 yrs 7 mos

Growth Marketing at Mobile Premier League (MPL), May 2021 - Feb 2024 · 2 yrs 10 mos, Digital Marketing | Performance Marketing | User Acquisition & Growth | Partnerships & Alliances | Affiliate Network | Monetisation | User Resurrection | Category Management | MarTech strategist

Global Business Solutions at ByteDance, Jun 2020 - Feb 2021 · 9 mos, India

Group Manager at Radio Mirchi, Apr 2019 - Jun 2020 · 1 yr 3 mos, Mumbai Area, India

Senior Manager at Radio Mirchi, Apr 2018 - Mar 2019 · 1 yr

Corporate Brand Alliance Manager at Radio Mirchi, Jan 2016 - Mar 2018 · 2 yrs 3 mos, Mumbai Area, India

Manager - Corporate Connect at iimjobs.com, Dec 2014 - Dec 2015 · 1 yr 1 mo, Mumbai Area, India

Management Trainee at Encompass Events, May 2014 - Nov 2014 · 7 mos, Gurgaon, India

Education

PGPM, Marketing, ICFAI business school

Bachelor of Commerce (B.Com.), Commerce, Delhi University