Shoa Anwar profile photo 1 on Tal

Shoa Anwar

Healthcare Marketing Manager | Medical Device & Healthtech | B2B | Brand Building | Corporate Wellness

New Delhi

4+ years of work experience

Tenderly.Care
Nov 20256 mosApr 2026

New Delhi

Building the brand and its entire online presence from scratch for a women’s healthcare startup. Leading brand positioning, storytelling, and overall communication strategy. Developing and executing digital marketing strategies across social media and content channels. Creating and managing content to improve engagement, visibility, and community trust. Setting up marketing systems, workflows, and processes to support scalable growth. Collaborating closely with the founding team to shape the brand’s voice and identity. Planning campaigns aimed at awareness, education, and stigma-free communication in women’s health.
Mamily
Sep 20241 yr 3 mosNov 2025

New Delhi

Managed social media strategy for Instagram, Facebook & YouTube. Created and scheduled content to boost engagement and reach. Ran ad campaigns for lead generation and brand awareness. Handled B2B client accounts, led meetings, and onboarded new tie-ups. Planned and executed events and marketing campaigns. Tracked performance metrics and optimized campaigns for ROI.
BL Lifesciences
Aug 20231 yr 4 mosNov 2024

Executed multiple marketing campaigns, improving brand visibility and recall. Strengthened customer relationships through proactive communication strategies. Led development of promotional materials to increase product awareness. Supported new product launches, contributing to revenue growth.
Daaniyal Healthcare
Aug 20221 yr 1 moAug 2023

Conducted market research to identify international business opportunities. Prepared MoUs, proposals, and lead qualification strategies.
Zyla Healthcare
Jun 20211 yr 5 mosOct 2022

Created health and wellness content for digital platforms with medical accuracy. Developed chatbot scripts and engagement-focused messaging.

Shoa’s AI Stack

n8n
n8n
notion
notion
openai
openai
v0
v0

Education

Jamia Millia Islamia

Master of Business Administration - MBA, Healthcare management

Jamia Millia Islamia

20222 yrs2024
Jamia hamdard

Bachelor's degree, Cardiac technology

Jamia hamdard

20183 yrs2021

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Headline

Healthcare Marketing Manager | Medical Device & Healthtech | B2B | Brand Building | Corporate Wellness

About

4+ years driving marketing growth across medical devices, digital health, and corporate wellness startups. I’ve built brands from zero — brand identity, website, content strategy, and market positioning — and managed B2B pipelines across 30+ hospitals. My background in cardiac technology gives me something most marketers don’t have: I understand the clinical environment, the stakeholders, and the language. That credibility translates directly into better positioning, stronger doctor engagement, and faster adoption. Currently open to relevant roles in healthcare marketing, brand management, or B2B growth.

Location

New Delhi

AI stack

n8n

notion

openai

v0

Work experience

Senior Marketing Manager at Tenderly.Care, Nov 2025 - Apr 2026 · 6 mos, New Delhi, Building the brand and its entire online presence from scratch for a women’s healthcare startup. Leading brand positioning, storytelling, and overall communication strategy. Developing and executing digital marketing strategies across social media and content channels. Creating and managing content to improve engagement, visibility, and community trust. Setting up marketing systems, workflows, and processes to support scalable growth. Collaborating closely with the founding team to shape the brand’s voice and identity. Planning campaigns aimed at awareness, education, and stigma-free communication in women’s health.

Assistant Manager at Mamily, Sep 2024 - Nov 2025 · 1 yr 3 mos, New Delhi, Managed social media strategy for Instagram, Facebook & YouTube. Created and scheduled content to boost engagement and reach. Ran ad campaigns for lead generation and brand awareness. Handled B2B client accounts, led meetings, and onboarded new tie-ups. Planned and executed events and marketing campaigns. Tracked performance metrics and optimized campaigns for ROI.

Sales Marketing Executive at BL Lifesciences, Aug 2023 - Nov 2024 · 1 yr 4 mos, Executed multiple marketing campaigns, improving brand visibility and recall. Strengthened customer relationships through proactive communication strategies. Led development of promotional materials to increase product awareness. Supported new product launches, contributing to revenue growth.

International Business Development at Daaniyal Healthcare, Aug 2022 - Aug 2023 · 1 yr 1 mo, Conducted market research to identify international business opportunities. Prepared MoUs, proposals, and lead qualification strategies.

Content Writer at Zyla Healthcare, Jun 2021 - Oct 2022 · 1 yr 5 mos, Created health and wellness content for digital platforms with medical accuracy. Developed chatbot scripts and engagement-focused messaging.

Education

Master of Business Administration - MBA, Healthcare management, Jamia Millia Islamia

Bachelor's degree, Cardiac technology, Jamia hamdard