Headline

Behavioral Marketing | Consumer Psychology | Insight-Driven Storytelling | Turning Consumer Insights into Marketing Strategy

About

I’m Shivika Gupta, graduated with a degree in Psychology (Hons. with Research) from Daulat Ram College, University of Delhi, with a deep curiosity for why people think, feel, and buy the way they do. My work lies at the intersection of psychological insight and marketing strategy, from decoding consumer behaviour using IBM SPSS to designing emotionally intelligent content campaigns. Through internships across market research, HR, and digital marketing, I’ve learned how to blend data with empathy to build content and campaigns that connect. What I Do Best: Analyse audience behaviour to inform marketing strategy Use psychological principles like social proof, emotion, and cognitive bias in content Create research-driven storytelling that humanises brands Observe, write, design and ask the right questions Currently exploring roles and opportunities in consumer insights, behavioural marketing, and brand strategy. Long-term, I plan to pursue a master’s (MBA or MSc) focused on marketing psychology, helping brands make smarter, more human decisions. Let’s connect if you: Are building a brand that cares about human-centred marketing Need someone who can analyse both spreadsheets and emotions Believe psychology and creativity belong at the marketing table 📩 Reach me at shivika25gupta@gmail.com

Location

Delhi

AI stack

hedra

kilocode

llava

openai

Work experience

Marketing Intern at Famelyn, Jun 2025 - Oct 2025 · 5 mos, Dubai, United Arab Emirates, • Developed and implemented innovative marketing strategies for Famelyn, enhancing brand visibility. • Conducted comprehensive market research to identify effective client outreach approaches. • Engaged with potential clients on LinkedIn, fostering valuable connections and partnerships.

Human Resources Intern at Deshonnati Deshotkarsh Foundation, Jul 2024 - Aug 2024 · 2 mos, Maharashtra, India, Spearheaded intern recruitment funnel via LinkedIn/Internshala; screened 100+ applications and onboarded 40 candidates. Designed intern engagement framework that improved retention by 25% over 2 months. Received direct commendation from founder for optimizing HR processes using structured performance tracking.

Content Writer at SPICMACAY DRC, Jan 2024 - May 2024 · 5 mos, Delhi, India, SPICMACAY, a non-profit organization, is an apolitical, voluntary initiative dedicated to promoting and preserving Indian classical arts and culture among youth. Selected as a notable member to join this prestigious society is a testament to my qualifications and dedication to its mission. Crafted Instagram captions for the annual three-day "VIRASAT" event showcasing the Odissi dance tradition with esteemed guest Vidhushi Madhavi Mudgal. Inscribed detailed narrative of Charlie Chaplin's "Modern Times," exploring Chaplin's history and the cinematic masterpiece researched from credible sources.

Researcher at Pragati, Women's Development Cell, Daulat Ram College, Oct 2023 - May 2024 · 8 mos, Delhi, India, Head and authored a collaborative research paper, "Navigating Women's Hysteria: From Stigma to Empowerment," focusing on the topic of Women's Hysteria. The research paper resulted in acknowledgment as the Member of the Month by the Pragati WDC and commendation from the leadership. Published research paper in collaboration with team on Cervical Cancer and conducted a comprehensive discussion with the entire WDC team and faculty of DRC

Onsite Decor Team Member at Delhi University Literature Festival, Jan 2024 - Jan 2024 · 1 mo, Delhi, India, The Delhi University Literature Festival is the largest student-run literature festival, boasting a budget of INR 5,00,000+, attracting a footfall of over 56,000+ individuals, and hosting 100+ speakers, including His Excellency Amb.Hiroshi Suzuki, Rajat Sharma, Karan Thapar, and Palki Sharma. I was culled from 1,600+ applicants as a member of the On-Site Decoration Team for the second edition of DULF'24, hosted at SRCC, University of Delhi. Additionally, I fulfilled responsibilities in backstage management, ensuring the seamless organization of the stage area prior to the arrival of guests.

Education

Bachelor of Arts - BA, (Hons. with Research) Psychology, Delhi University

Humanities, Ajmani Public School