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Shivasni Bhan

Growth girl on the weekdays and travel buddy on the weekends!

Bengaluru

4+ years of work experience

Xoxoday
Aug 20261 moPresent

Bengaluru

Xoxoday
Dec 20241 y 8 moAug 2026

Bengaluru

Making rewards a “plum” experience for businesses!
Vyapar
Jul 20231 yr 6 mosDec 2024

Bengaluru, Karnataka, India

1. Built product marketing function from scratch: - Increased the top funnel by ~ 66% through website re-design, google ads strategy & sales enablement. - Built desktop notifications from 0-1 through webhooks, resulting in a ~56% increase in first-sale saves. - Created in-app campaigns on sale & festive days achieving a CTR of 10% & a conversion rate of 5%. 2. Championed a go-to-market strategy for VPOS (Vyapar’s Retail Vertical): - Achieved a 2X increase in the top funnel for retailers by identifying opportunities to reach resellers & distributors of the POS hardware & software. - Enabled sales with brochures, pitch & SOP to drive revenue leading to an 8% increase in POS sales monthly. - Fostered a strategic partnership with TVS-E, a leading POS OEM to bundle our solutions for Supermarkets. 3. Built a go-to-market strategy for Vyapar iOS (New User Acquisition): - Developed a 0-1 GTM strategy for iOS app launch targeting international users, particularly Gulf. - Integrated WhatsApp & UXcam on Clevertap for iOS user journeys across various digital channels.
Testbook
Oct 20229 mosJun 2023

Navi Mumbai, Maharashtra, India

1. Achieved 3X growth in revenue within 6 month by scaling Banking Category from 4L to 12L. 2. Increased leads by 2X by building top, middle and bottom funnels for SSC, Banking & Defence. 3. Increased online revenue by 1.5X by optimising pre-purchase product features. 4. Ideated, developed and executed successful GTM strategy which led to 5X growth in new users. 5. Identified gaps in pricing & evaluated the Current Pricing Strategy against the Market Demand.
FIS
Jan 20215 mosMay 2021

Gurugram, Haryana, India

Worked as a Support Specialist to earn some pocket money for a trip with friends and learn Google Ads. ;)

Shivasni’s AI Stack

claude code
claude code
gemini
gemini
lovable
lovable
Figma Make
Figma Make
Supabase
Supabase

Education

Delhi University

Bachelor of Arts - BA, Economics

Delhi University

20173 yrs2020
Mount Carmel School, Dwarka

12th, PCM with Economics

Mount Carmel School, Dwarka

20172017

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Headline

Growth girl on the weekdays and travel buddy on the weekends!

Location

Bengaluru

AI stack

claude code

gemini

lovable

Figma Make

Supabase

Work experience

Growth Product Manager at Xoxoday, Aug 2026 - Present · 1 mo, Bengaluru

Growth Manager at Xoxoday, Dec 2024 - Aug 2026 · 1 y 8 mo, Bengaluru, Making rewards a “plum” experience for businesses!

Product Marketing Manager at Vyapar, Jul 2023 - Dec 2024 · 1 yr 6 mos, Bengaluru, Karnataka, India, 1. Built product marketing function from scratch: - Increased the top funnel by ~ 66% through website re-design, google ads strategy & sales enablement. - Built desktop notifications from 0-1 through webhooks, resulting in a ~56% increase in first-sale saves. - Created in-app campaigns on sale & festive days achieving a CTR of 10% & a conversion rate of 5%. 2. Championed a go-to-market strategy for VPOS (Vyapar’s Retail Vertical): - Achieved a 2X increase in the top funnel for retailers by identifying opportunities to reach resellers & distributors of the POS hardware & software. - Enabled sales with brochures, pitch & SOP to drive revenue leading to an 8% increase in POS sales monthly. - Fostered a strategic partnership with TVS-E, a leading POS OEM to bundle our solutions for Supermarkets. 3. Built a go-to-market strategy for Vyapar iOS (New User Acquisition): - Developed a 0-1 GTM strategy for iOS app launch targeting international users, particularly Gulf. - Integrated WhatsApp & UXcam on Clevertap for iOS user journeys across various digital channels.

Associate Category Manager at Testbook, Oct 2022 - Jun 2023 · 9 mos, Navi Mumbai, Maharashtra, India, 1. Achieved 3X growth in revenue within 6 month by scaling Banking Category from 4L to 12L. 2. Increased leads by 2X by building top, middle and bottom funnels for SSC, Banking & Defence. 3. Increased online revenue by 1.5X by optimising pre-purchase product features. 4. Ideated, developed and executed successful GTM strategy which led to 5X growth in new users. 5. Identified gaps in pricing & evaluated the Current Pricing Strategy against the Market Demand.

Google Ads Specialist at FIS, Jan 2021 - May 2021 · 5 mos, Gurugram, Haryana, India, Worked as a Support Specialist to earn some pocket money for a trip with friends and learn Google Ads. ;)

Education

Bachelor of Arts - BA, Economics, Delhi University

12th, PCM with Economics, Mount Carmel School, Dwarka

Shivasni Bhan - Growth Product Manager in Bengaluru | Tal