About
With my keen observant eye, I want to bring fresh perspective to everything around me. This unique outlook lets me transform a simple thought into innovative ideas, providing me the vision to shape them in real life. And I've come to express this through Marketing, Branding, and content creation. With an aim to deliver prominent results in the fields of Marketing and Branding in the form of various live projects for Artisans, Brands and 7 months+ work experience in a Canadian Start-up, I have attained proficient knowledge of designing marketing strategy plans, content creation, e-mail marketing, social media marketing, and customer handling. I'm looking at more opportunities to explore in the horizon of Marketing and Branding, to keep driving brand awareness from a unique standpoint. Accomplishments: - Formulated the marketing plan for the Canadian brand Goalden Hello from strategic KPI’s set up, creation of content, designing calendar plan to successful execution. - Implemented acquisition strategies with target list for 700 prospects resulting in positive conversions - Ideated & Curated 150+ content pieces for multi-channels of social media to drive traction - Designed a logo for a consulting firm, forming the brand identity for the long run. - Managed multiple projects at the same time with utmost accuracy and productively meeting the deadline. - Collaborated with 50+ fellow societies and led them across University of Delhi. -Managed the entire portfolio of clients which resulted in 1500+ students footfall in the Fest of ‘Commxcelsior’. Core Competencies - Marketing & Communications - Relationship building - Content Creation - Social Media Marketing - Strategic thinking - Impactful Presentation - Interpersonal Communication - Client Management - Project Management - Event Management - Problem Solving Skills - Eye for Detail Tools and Technologies • MS Office: Excellent at MS Office (Excel, Word, Powerpoint, Access, Teams) • Statistical tools: SPSS Statistical Tool and Orange Analytics tool • Creative tools: Adobe Photoshop, Canva, Indesign, Coral Draw, and Procreate. • Others: Product Photography and Latr (Content Management System)
Work experience
VM and Marketing Consultant at Self-Employed, Oct 2023 - Present · 2 yrs 11 mos
Senior executive- Visual Merchandiser at Reliance Brands Limited, May 2022 - Sep 2023 · 1 yr 5 mos, Gurugram, Haryana, India, Michael Kors, Hugo Boss, Tumi, Versace and Villeroy & Boch
Management Trainee- Visual Merchandiser at Reliance Brands Limited, Jul 2021 - Apr 2022 · 10 mos, Gurugram, Haryana, India
Marketing Intern at Raymond Limited, Jan 2021 - Apr 2021 · 4 mos, Mumbai, Maharashtra, India
(Strategy and Content) Digital Marketing Intern at Goalden Hello, May 2020 - Jan 2021 · 9 mos, Toronto, Ontario, Canada, • Conceptualize and lead the execution of the digital marketing strategy for the brand launch, resulting in exceeding KPI's. • Ideated and curated 150+ creatives and content for the promotional activities across all platforms, forming the calendar plan and ensuring to communicate brand voice. • Strategically formulated a target list for 700 prospects, implemented acquisition strategies resulting in positive conversions for the launch webinar of the brand. • Made presentations on all Marketing collatorals and set the KPI's for upcoming events and launches • Collaborated and created content for the professional website aligning with the brand’s DNA.
Education
Certificate in Digital Marketing, Digital Marketing, Indian Institute of Technology, Delhi
Masters in Fashion Management, Retailing and marketing, National Institute of Fashion Technology, Gandhinagar
