Headline

Brand Designer (Open to freelance + Part time opportunitites)

About

I am a creative and detail-oriented visual designer with a passion for crafting engaging and effective branding. With 8+ years of experience in the design industry, I have honed my skills in developing creative and compelling branding solutions that resonate with target audiences and achieve business objectives. I am dedicated to creating designs that not only look great but also achieve tangible results for my clients. I am experienced in creating and managing visual identities for a variety of brands across multiple industries. I have developed brand strategy and designed marketing materials, including logos, websites, social media graphics, and print collateral. Also, I collaborated with clients to understand their needs and vision, and translated those into effective design solutions. Additionally, I have managed and mentored junior designers to ensure high-quality design output and professional growth.

Location

Greater Bengaluru Area

AI stack

claude

notion

openai

Canva Magic Studio

ChatGPT

ChatGPT Images

Work experience

Creative Lead at On my own, Aug 2025 - Sep 2026 · 1 y 1 mo, Remote, Leading brand and growth design across digital, product, and marketing touchpoints for a fast-scaling grocery delivery platform Driving end-to-end creative strategy for performance marketing, increasing consistency across paid, owned, and app channels Designed and scaled Meijer partnership campaigns, including in-store collateral, digital ads, and brand activations Built and evolved Bunchaʼs visual identity system across app, website, and marketing assets Led UX/UI enhancements across app features, banners, and catalog systems to improve user engagement and conversion Developed brand decks, pitch narratives, and campaign storytelling frameworks for business growth Owned website design and experience, aligning brand, product, and growth goals Integrated AI tools into the creative workflow leveraging **ChatGPT, Claude, Zapier, and visual tools like Picasso and Nano Banana to accelerate content creation, streamline marketing workflows, and prototype ideas faster across brand, product, and growth initiatives Explored AI-led approaches for marketing videos, website iterations, and app prototyping, including building early-stage design systems and prototypes using Claude-based workflows to improve speed and experimentation

Design Lead at Envision.in, Jan 2024 - Aug 2025 · 1 yr 8 mos, Bengaluru, Karnataka, India, Led design and creative direction for global alco-bev brands including Bacardi, Absolut, Kingfisher, Budweiser, Jameson, The Glenlivet and more Owned concept → pitch → execution for large-scale event experiences, launch campaigns, and brand activations Led the launch design for Kingfisherʼs new variants and Bacardi Mango Chilli (India launch) Directed and mentored a team of designers and 3D artists, ensuring high-quality execution across all deliverables Designed immersive brand environments including bar setups, stage design, event layouts, and experiential installations Collaborated with 3D teams to create high-impact consumer experiences, influencer kits, and packaging prototypes Developed creative strategies and marketing content systems for campaigns across digital and on-ground touchpoints Led branding and execution for major live events including performances by Alan Walker & Bryan Adams tours Played a key role in building and branding in-house IPs, from identity to execution Integrated AI tools such as Midjourney, ChatGPT, and Picasso into early-stage design workflows to generate visual directions, speed up concept exploration, and create prototype-ready references for 3D teams improving clarity, iteration speed, and execution quality

Senior Brand Designer at Paytm Insider, Jun 2021 - Aug 2023 · 2 yrs 3 mos, Bengaluru, Karnataka, India, As a Brand Designer at Paytm Insider, I am responsible for creating and maintaining the visual identity and brand presence of the company across all events and marketing channels. • Conceptualise, develop and design visual solutions that are consistent with the company's brand identity across all event materials, including marketing collateral, signage, websites, digital content, presentations, and event graphics. • Collaborate with other teams including marketing, events, and production to ensure visual continuity of the company's branding, messaging, and aesthetic standards. • Manage the development and production of branded event materials and signage, liaising with third-party vendors, event staff, and production crews to ensure quality control and timely delivery. • Maintain visual brand guidelines and assets and manage the brand design system, to ensure the brand identity is consistent across all events and communications. • Develop and create promotional materials for the company's events, including social media graphics, emails, print collateral, and other promotional materials to attract attendees and sponsors. • Collaborate with external partners such as photographers, videographers, and copywriters to ensure the company's branding is consistently reflected in all event-related content. • Collaborated with cross-functional teams to create effective and memorable designs that elevate the company's brand and ensure a consistent brand identity across all event-related materials. • Successfully designed and implemented the branding for the company's seasonal campaigns as well as venue branding at the largest festivals, resulting in a significant increase in event attendance. • Developed and maintained the company's brand guidelines, ensuring consistency in all event-related materials & social media presence.

Senior Graphic Designer at Xiaomi India, Dec 2020 - May 2021 · 6 mos, Bengaluru, Karnataka, India, • Conceptualised and developed design solutions for various campaigns, including product launches, sales promotions, and seasonal campaigns. • Designed and produced visual assets, including product packaging, in-store displays, website layouts, social media graphics, email campaigns, and print collateral. • Conducted research and analysis on design trends, market data, and consumer behaviour to inform design decisions and create effective designs. • Maintained design standards, ensuring that designs met industry standards and best practices, including accessibility, usability, and visual hierarchy. • Successfully developed & designed a new visual identity and packaging design for a new product line. • Designed and produced a series of landing pages & social media graphics for sales promotion campaign for new product launches.

Senior Graphic Designer and Visualizer at SocialPanga, Jun 2017 - Dec 2020 · 3 yrs 7 mos, Bangalore, • Conceptualised and developed design solutions for clients in various industries, including healthcare, technology, lifestyle, f&b and education. • Designed and produced visual assets, including logos, website layouts, social media graphics, email campaigns, and print collateral. • Conducted research and analysis on design trends, market data, and consumer behaviour to inform design decisions and create effective designs. • Managed design projects, including creating project timelines, assigning tasks to team members, and ensuring that projects were completed on time. • Collaborated with cross-functional teams, including copywriters, developers, and marketers, to ensure that design and messaging were consistent across all channels. • Presented design concepts and solutions to clients and team members, explaining the design choices and their impact on the client's business objectives. • Maintained design standards, ensuring that designs met industry standards and best practices, including accessibility, usability, and visual hierarchy.

Education

Degree+Diploma in Visual Communicaton / Communicatin Design, Communicatin Design, NICC

Public links

behance.net: https://www.behance.net/Shivani07