Headline

Growth & Performance Marketing Professional | Go-to-Market Strategy | Customer Acquisition | SEO | Paid Media

About

I’m a results-driven marketing and growth professional with 4+ years of experience in driving customer acquisition, go-to-market execution, and performance marketing across telecom and digital businesses. My work sits at the intersection of strategy, data, and execution turning insights into scalable growth. I have led multi-channel acquisition campaigns across digital platforms, retail networks, and partner ecosystems, helping brands expand reach, improve conversions, and strengthen market positioning. From international SIM & eSIM product growth to high-performing digital campaigns, I focus on building structured funnels, optimizing user journeys, and delivering measurable impact. My strength lies in combining market research, competitor analysis, and user behavior insights to refine pricing, positioning, and campaign performance. I enjoy collaborating cross-functionally with product, operations, and marketing teams to enhance onboarding experiences, perceived value, and overall customer journeys. With hands-on expertise in SEO, paid media, social media marketing, and marketing analytics, I believe in data-backed decision-making and continuous optimization. 💡 I’m passionate about solving growth challenges, scaling digital strategies, and creating marketing that delivers both performance and long-term brand value.

Location

Bengaluru

Work experience

Senior Associate Growth Marketing at Sensorise, Sep 2025 - Jun 2026 · 10 mos, Gurugram, Haryana, India, 1. Managing direct and indirect tax compliances (Income Tax, GST, supported go-to-market execution for international SIM and eSIM products, driving customer growth. 2. Managed multi-channel acquisition campaigns across digital, airport retail, and partner networks. 3. Conducted market and competitor analysis to refine pricing and product positioning. 4. Optimized conversion funnels using customer data, behaviour insights, and feedback. 5. Collaborated cross-functionally to improve onboarding, activation experience, and marketing performance.

Digital Marketing Executive at Asian Arts Creations, Dec 2023 - Jun 2025 · 1 yr 7 mos, Noida, Uttar Pradesh, India, Managed Google Ads, email (Mailchimp), and WhatsApp marketing campaigns across 5+ Indian states, increasing lead conversions by 30% and engagement by 25%. • Designed 100+ creatives using Canva and executed social media strategies on various platforms, achieving a 40% rise in reach through geo‑targeted ads. • Resolved 90%+ of customer queries within 24 hours via email, phone, and WhatsApp, improving client satisfaction scores by 20%. • Monitored campaign performance using Google Analytics and improved website traffic by 35% through on‑page SEO and strategic keyword optimization. • 𝐸𝑥𝑝𝑜𝑠𝑢𝑟𝑒: Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Mailchimp, Canva, SEMrush, Facebook Insights, LinkedIn Analytics, WhatsApp Marketing

Search Engine Optimization at upGrad, Nov 2022 - Nov 2023 · 1 yr 1 mo, Noida, Uttar Pradesh, India, •Conducted SEO audits and optimized meta tags, headers, and content using SEMrush and Google Keyword Planner. • Implemented off-page SEO strategies, including backlink building and directory submissions, to improve domain authority. • Generated Google Analytics reports and delivered insights to enhance user experience and engagement. • Troubleshot Power BI dashboards and resolved data accuracy and reporting issues. • 𝐸𝑥𝑝𝑜𝑠𝑢𝑟𝑒: SEMrush/Ahrefs, Screaming Frog, Google Analytics, Google Adwords, Google Keyword Planner, and Google Search Console.

Marketing Executive at JETSCI® Global - World of Digital Printing Solutions, Jan 2022 - Nov 2022 · 11 mos, Gurgaon

Social Media Coordinator at Delhi Photography Club, Mar 2021 - May 2021 · 3 mos, New Delhi, Delhi, India

Education

Master of Business Administration - MBA, Marketing/Marketing Management, General, Banasthali Vidyapith