---
title: "Shivani Shah - Manager - Marketing Content in Bengaluru | Tal"
description: "Meet Shivani Shah, ISB Co ’26 | Product Marketing | Content Marketing based in Bengaluru. AI stack includes claude, gemini, and lovable."
image: "https://tal.club/meet/shivani-shah/share-image"
---

# Shivani Shah on Tal

## Headline

ISB Co ’26 \| Product Marketing \| Content Marketing

## About

Over 5\+ years, I’ve worked across Gaming and Fintech, building brands, content, and product marketing foundations in fast\-growing teams\. My last role was in product marketing, where I’ve led end\-to\-end launches of investment and lending products — owning user education, lifecycle communication, and conversion strategy\. I’ve been part of early teams at Turnip and MPL, and later helped set up the product marketing function at Smallcase, learning how brands scale from zero to structure\. I’m currently pursuing my MBA at ISB, with a keen interest in brand, growth, and consumer behaviour, and I’m excited by roles that sit at the intersection of strategy, creativity, and execution\.

## Location

Bengaluru

## AI stack

claude

gemini

lovable

ChatGPT

Microsoft Copilot

Wispr Flow

## Work experience

Manager \- Marketing Content at Home Centre, Apr 2026 \- Present · 6 mos, Dubai, United Arab Emirates

Product Marketing Manager at smallcase, Oct 2024 \- Feb 2025 · 5 mos, \- Owned GTM, growth, and lifecycle strategy for investment & lending products serving 400K\+ MAUs \- Led end\-to\-end product launches including Loan Against Mutual Funds \(LAMF\), Investment Score, Mutual Funds \- Designed user education, onboarding, retention, and reactivation journeys across app, push, WhatsApp, email \- Built targeting frameworks by segmenting users \(active, dormant, high\-ticket\) to improve relevance and conversions \- Partnered with product, analytics, design, engineering, and leadership to align experiments, funnels, and OKRs \- Acted as SPOC for marketing automation & CRM tools \(CleverTap, RCS via Gupshup\), driving scale and efficiency \- Mentored and onboarded new hires; built processes, playbooks, and best\-practice repositories

Assistant Product Marketing Manager at smallcase, Jul 2023 \- Dec 2024 · 1 yr 6 mos

Senior Copywriter at Windmill Capital, Dec 2022 \- Jun 2023 · 7 mos, Remote, Windmill Capital is a subsidiary of smallcase, a unique platform which offers readymade stock portfolios\. Key Responsibilities: \- Led content strategy and execution for Windmill Capital on LinkedIn and Twitter and financial publications like Mint \- Ghost\-authored long\-form articles for Mint, strengthening brand credibility and reach among financial decision\-makers \- Crafted leadership\-led narratives to build credibility in the finance and investing ecosystem \- Translated complex financial concepts into clear, insight\-led content tailored for professional audiences \- Collaborated with brand, product, and leadership teams to align content with business positioning Key Achievements: Recognised for strong strategic thinking and execution, leading to transition into Product Marketing at smallcase

Senior Creative Associate at SuperGaming, Jul 2022 \- Dec 2022 · 6 mos, Remote

Content Associate at Mobile Premier League \(MPL\), Oct 2021 \- Jul 2022 · 10 mos, Bengaluru, Karnataka, India, \- Owned end\-to\-end video content strategy, production, and publishing for MPL Esports across YouTube, Facebook, and in\-app livestreams \- Conceptualised and executed player\-led and trend\-driven video formats \(e\.g\., Road to Victory, Influencer Reacts\) \- Drove organic audience growth, with top\-performing video reaching 2\.4M views \- Increased average livestream watch time by designing engaging segments and creator collaborations \- Managed influencer partnerships, shoot coordination, and editorial workflows to ensure consistent, high\-quality output \- Streamlined content operations, increasing publishing cadence from 1 to 5 videos per week \- Supported execution of large\-scale esports tournaments and events, contributing to brand visibility and community growth

## Education

Master of Business Administration \- MBA, Indian School of Business

Bachelor of Business Administration, Finance and International Business, Christ University, Bangalore

[View the original profile](https://tal.club/meet/shivani-shah)

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