Headline

Brand Strategist | Research, Excel, AI | Consumer Churn Project | MBA Marketing 2024

About

Brand Strategist specializing in Brand Strategy, Go-to-Market Strategy, Consumer Insights, and Brand Positioning to drive product growth and build differentiated market presence. I translate market research, behavioral insights, and category strategy into actionable Integrated Campaign Planning and Product Branding initiatives that strengthen brand, accelerate growth strategy outcomes & clients solve their marketing challenges. • Generated 591K+ views and 16K engagements in 7 days by leading a data-backed storytelling and multi-platform launch strategy. • Led the Google Student Ambassador Program across four states, driving 1,800+ interviews within 2 months through structured planning and audience-first positioning. • Executed high-impact experiential activations for BOSCH & Cummins at Auto Expo, delivering consistent brand architecture and customer experience in high-footfall environments. • Managed brand initiatives for global leaders including Heineken, L’Oréal, Kingfisher, and Lancom, strengthening market visibility through insight-led strategy. My strength lies in blending analytical thinking with creative storytelling - leveraging consumer intelligence, competitive analysis, and strategic frameworks to shape brands that are remembered, trusted, and chosen. I am particularly motivated by product-driven organizations where Brand Strategy is treated as a core business lever - enabling sharper positioning, stronger go-to-market execution, and sustainable growth. Open to opportunities where I can contribute to Brand Strategy, Go-to-Market Strategy & Product Branding while helping organizations unlock deeper consumer relevance.

Location

Mumbai

AI stack

antigravity

cursor

lovable

v0

Work experience

Management Trainee at Madison World, Jun 2024 - Apr 2025 · 11 mos, New Delhi, Delhi, India, I'm happy to share that l'm starting a new position as Management Trainee at Madison World

Education

PGPM, IBS Mumbai

B.S.c, Hospitality, Sheila Raheja Institude Of Hotel Management