Headline

Brand Strategist | Professional Rally Driver | Curator - Brand Experiences & Events

About

I believe in living life like you're on a racetrack. To navigate it well, you need to understand the terrain, trust your machine, know the track, feel the corners, and know when to push past your limits. That same philosophy drives how I work with brands and businesses. Transformation demands awareness, adaptability, and boldness. With digital ecosystems evolving faster than ever, connecting with consumers has become more complex and more critical. Today, digital isn’t just technology; it’s culture, behaviour, structure, and experience. And that, in many ways, is the 'Paradox' we’re all navigating. Being a Rally Driver taught me everything I know about risk, focus, and resilience. It’s not just a passion - it’s the lens I view the world through. As the founder of The Digital Paradox, I help brands uncover their story. As a Curator of Experiences and Events at Embarq Motorworld, I help people discover the road beyond. I am always looking to collaborate with curious people, brave brands, and fellow adventurers - whether it’s crafting experiences, curating journeys, or taking bold corners. I’m also open to conversations around sponsorships and partnerships. Let’s build. Or drive. Or both. Drop me a message, and we’ll chart the road ahead.

Location

Mumbai

AI stack

codex

cursor

Work experience

Lead - Brand Experiences & Events at Embarq Motorworld Pvt Ltd, Jun 2025 - Present · 1 yr 3 mos, Mumbai, Maharashtra, India, At Embarq Motorworld, we believe the road is more than a route - it’s a storyteller. We design luxury self-drive journeys that traverse borders, cultures, and the inner landscapes of those behind the wheel. Each expedition is thoughtfully curated - where precision meets poetry, and every twist of the road reveals a new perspective. As a curator for expedition and events, I bring these journeys to life - from blueprint to blacktop, from map to moment. Conceptualising experiences that move people, and chart routes that cut through iconic landscapes and hidden trails, handpick stays that reflect place and soul, and shape stories that unfold in motion. But I don’t just plan the journey - I live it. You’ll find me behind the scenes, and behind the wheel - coordinating convoys, and ensuring every customer feels the thrill, the stillness, the story.

Rally Driver | Head of Brand and Event Management at Slideways Industries, Mar 2022 - Present · 4 yrs 6 mos, Pune District, Maharashtra, India, The journey for Slideways Industries was started by a bunch of enthusiasts, who had one simple passion in common. The love of driving. Starting the journey back in 2012, the team set out to explore innovative and exciting avenues in the field of Motorsport. With a proven winning track record and plenty of media visibility over the years, Slideways Industries now intends to make a comeback and take the team to a higher level. We are building Slideways Industries as a community of like-minded individuals - sharing a passion for automobiles, having enthusiasm for building and tuning cars, and seeking more adventures – a platform to educate and promote advanced and safe driving to youngsters and adults, individuals, and corporates – an opportunity to enter the field of motorsport through rallying – and – an avenue to showcase individual styles and personalities through art.

Rally and Racecar Driver at N/a, Jun 2019 - Present · 7 yrs 3 mos, India, - Winner in Women's Category and 2nd Runner's Up in JINRC, INRC Rally of Maharashtra, 2024 - Vice Champion Women’s Category, INRC 2023 - Second in Women’s Category, INRC South India Rally, 2023 - Second in Women’s Category, INRC Rally of Arunachal, 2023 - Third in Women’s Category, INRC Rally of Coimbatore, 2023 - Second in Women’s Category, INRC Robusta Rally, 2023 - First in Up to 1650cc Indian National Autocross Championship (West Zone), 2023 - Second in Autocross Championship, Ladies Class, 2023 - First INRC 4, K1000 Rally, 2022 - Third in Gaurav Gill Advanced Driving Academy, 2022 - Third in Open Class, Indian National Autocross Championship (West Zone), 2022 - First in IARC Gymkhana, Ladies Class, 2021 - Third in IARC Autocross, Ladies Class, 2021 - Third in IARC Autocross, Stock 2WD Upto 1400cc, 2021 - Second in HDFC Time Attack, Ladies Class, 2021 - Second in HDFC Time Attack, Upto 1400cc, 2021 - Second in BND Motorsport Race Wars India S02, Ladies Class, 2021 - First in BND Motorsport Race Wars India S03, Ladies Class 2021 - Completed Hero SJOBA Extreme Rally, 2020 and winner in class - Second in X-Factor Autocross, 2020 - Represented India for Asia Auto Gymkhana Championship, 2019 - Second in Indian National Gymkhana Championship, 2019 (Round 1) - Second in Indian National Autocross Championship, 2019 (Round 1) - Third in Autocross, 10th TCAS AutoX, 2019

Founder & Brand Strategist at The Digital Paradox, Oct 2016 - Present · 9 yrs 11 mos, India, While technology and digital are the cruces of it, it’s the driving force that brings in change. Technology is just an enabler; the route of digital transformation is through people. That is The Digital Paradox. The Digital Paradox is a brand consultancy firm that is set to break the way we visualize brands. We work with businesses in three major areas - Brand Strategy, Visual Identity, and Film Production. We believe that every business is like a jigsaw puzzle and when it's put together strategically, it builds the most fascinating story that is waiting to go places! Connect with us not only if you want to grow your business, your personal brand, shoot some incredible brand films, look at your printing, labelling and packaging needs, but also just to have a chat about what next!

Digital Account Planning and Management at 22feet Tribal Worldwide, Jun 2018 - Nov 2019 · 1 yr 6 mos, Mumbai Area, India, Inspiration drives the digital world, and at 22Feet Tribal, we are always open to challenging the status quo. We believe in building conversations between us and the clients, and eventually between the client and the consumer. With our expertise, innovation and creativity, we endeavour to create a brand experience that leads to endless possibilities in the digital universe. I was responsible for developing a portfolio of accounts as well as building and maintaining strong client relationships. An all-encompassing role with 360 understanding of the brand, strategizing end-to-end campaigns to drive outcome, profitability and productivity across key accounts.  Brands: L’Oréal Paris, Mahindra Adventure, Automobili Lamborghini, L’Oréal Professionnel

Education

Master’s Degree, Marketing, University College Dublin

PG Diploma, Advertising, Marketing and Sales Management, K.C. College of Management Studies