Headline

Marketing Automation & MarTech Specialist | Lead Lifecycle, Campaign Ops, Analytics | Ex- Blackrock

About

I'm a Marketing Automation and Digital Engagement specialist with 8+ years of experience building the systems, journeys, and audiences behind global marketing programs. My work sits at the intersection of strategy and execution, translating business requirements into scalable Salesforce Account Engagement (Pardot) workflows that actually move the needle on engagement and conversion. Over the years, I've built and optimized Engagement Studio programs, designed lifecycle and nurture journeys, and led CRM-driven audience segmentation across US, UK, EMEA, and ANZ markets. I care deeply about the "behind the scenes" work that most people don't see, campaign QA, data governance, UTM frameworks, because that's what makes campaigns reliable, scalable, and trustworthy at a global level. Some things I'm proud of: 🔹 Designed an AI-powered MarTech intake and routing workflow that processed 120+ requests, cutting down manual triage time 🔹 Led a team of 8 marketing executives while managing end-to-end Pardot campaigns at VMC Technologies 🔹 Drove a 26–32% improvement in lead quality through better lifecycle processes, automation, and segmentation 🔹 Supported 4 Salesforce Account Engagement business units and 18+ Engagement Studio programs I'm energized by problems that combine marketing strategy, data, and automation, and I'm always looking for ways to make campaign operations more scalable, more intelligent, and more impactful. Looking ahead, I'm excited to take on broader ownership of marketing technology strategy, mentor teams building out their automation stack, and continue pushing the intersection of AI and MarTech forward. Let's connect if you're working on marketing automation, campaign ops, or building smarter MarTech ecosystems, I'd love to trade notes.

Location

Bengaluru

AI stack

ChatGPT

Microsoft Copilot

Zapier

Work experience

Associate at BlackRock, Mar 2025 - Present · 1 yr 8 mos, India, -Led the Centre of Excellence for Seismic and Intercom, setting best practices and governance across Marketing, Sales, Product and Events. -Executed email, nurture and event campaigns in Salesforce Account Engagement (Pardot) and Marketing Cloud, covering segmentation, asset setup, QA and launch. -Built automation workflows, lead scoring and lifecycle rules, increasing operational efficiency by 40%. -Vendor management: Managed five vendor contracts across EMEA and AMRS, overseeing SLA compliance, vendor due diligence and MarTech evaluations. -Partnered with Sales, Product, Marketing and Engineering on campaign and MarTech initiatives, accelerating project delivery by 23%. -Built KPI dashboards and presented campaign insights to senior leadership across four business units. -Administered and integrated MarTech platforms: Seismic, Sprinklr, Intercom, Contentful and SurveyMonkey. -Led AI governance for marketing automation tools, reducing AI-related operational risk by 70%.

Marketing Automation Specialist at Preqin, Dec 2022 - Aug 2026 · 3 yrs 9 mos, This role is focused on managing some key MarTech platforms. Projecting and managing the launch of any digital projects. Marketing technologies managed in this role: • Seismic- Improved adoption of Seismic, a content management and sales enablement platform from 65% to 82% to ensure Sales were using it to gain insights on what content topic interested leads the most to improve follow-up pitches. Conducted quarterly content audits, and currently working on platform optimization, enablement strategy and success planning as a long-term goal. • Intercom- Led the implementation and launch of a live chat platform Intercom to improve customer service metrics and to acquire more demo requests. Worked with various teams and stakeholders to ensure we had seamless case creation between Intercom and Salesforce and opportunity creation within Marketing Cloud Account Engagement. • Salesforce Marketing Cloud (Audited 100+ live Engagement Programs & Automations to determined which to archive or improve) • Asana (Redefining the ticketing system for the MarTech team in Asana). Developed a new automated journey for ticket submissions based on form fills by the requester. This ensured that tasks went to the relevent boards, assigned to the correct contact and had all necessary information, reducing the time it takes to pick up requests and ensuring operational excellence.

Corporate Communications Manager at WayCool Foods, Nov 2021 - Dec 2022 · 1 yr 2 mos, India, -Launched global multi-channel demand generation and event campaigns across the US, UK, EMEA and ANZ, coordinating four cross-functional teams. -Investor marketing: Segmented and targeted investor audiences using CRM analytics and behavioral data, increasing engagement by 7%. -Designed and optimized 12 email nurture programs, lead scoring models and lifecycle workflows. -Scaled lead generation through social media, drip campaigns and content distribution. -Reported on campaign performance with Google Analytics and attribution modeling to improve ROI. -Managed a team of twelve and agency partners.

Freelance Campaign Strategist at Freelance, Nov 2020 - Oct 2021 · 1 yr, India, -Building strategies to streamline the lead funnel in SFMC -Social Media Management -Marketing campaign planning and execution -Content calendar building

Product Marketing Manager at MCUBE, Jul 2019 - Oct 2020 · 1 yr 4 mos, India, - Virtual event planning and marketing - Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action - Generating interest for existing and upcoming product or service releases - Drove digital and enterprise collaboration across functional teams building a new process - Determined optimal targets, competitor offerings and tactics by studying and analysing demographic data

Education

Research Assistant, Protein molecular modelling and systems biology, Jawaharlal Nehru Technological University

Master of Science - MS, Biomathematics, Bioinformatics, and Computational Biology, Csjmu