Headline

Senior Social Media Strategist | B2B & B2C Account Leadership | Budget & Team Management | Global Corporate Strategy

About

I scale social channels for global brands. I've led strategy for Fortune 500 accounts (1M+ LinkedIn followers, 100K+ Twitter, 100x video growth), managed $70K budgets, and led teams from strategy to execution. What I'm known for: - Turning dormant brand accounts into thriving communities (Hitachi Facebook revival, Twitter scale from zero) - Data-driven content strategy that moves metrics and business outcomes - Short-form video concepts that drive exponential engagement growth - Understanding audience psychology and platform culture (from building my own 17K-follower creator brand) I use AI heavily in my workflow - for research, pattern analysis, faster ideation, and turning raw insights into clear narratives. It makes me sharper and more experimental. Currently seeking: Mid-seniority roles (Manager/Senior Manager level) where I can own social strategy, lead small teams, and build scalable content systems. I value work-life balance, clear titles, strategic ownership, and teams that treat social as a creative discipline. Open to: Ecommerce, B2B SaaS, global brands, high-growth startups. Industries: Tech, fintech, consumer, retail.

Location

India

AI stack

anthropic apis

grok

langgraph

llmapi

Work experience

Lead Social Media Strategist at NVISH Solutions, Apr 2020 - Present · 6 yrs 3 mos, Remote, HITACHI AMERICA | Social Media Strategy Lead (2020–2025) Scaled 1M+ LinkedIn followers | 100x video growth | $70K budget ownership | Team leadership (6 people) Social Media Strategy & Growth: Architected and executed end-to-end social media strategy across 4 platforms (LinkedIn, Twitter, Facebook, YouTube). Grew LinkedIn to 1M+ engaged followers through data-driven thought leadership strategy, B2B content storytelling, and executive positioning. Established Hitachi as industry authority in manufacturing/technology space. Short-Form Video & Content Strategy: Pioneered short-form video strategy (Reels, Shorts, vertical content), driving 100x increase in video viewership. Produced 50+ monthly content pieces including video scripts, storyboarding, and platform-specific optimization. Trained team on creator-style storytelling and audience engagement best practices. Multi-Platform Campaign Management: Revived dormant Facebook page and scaled Twitter to 100k followers through platform-specific social strategies. Led 10–15 end-to-end campaigns monthly including product launches, brand storytelling, thought leadership content. Optimized performance metrics (CTR, engagement rate, reach, impressions) through A/B testing and data analysis. Budget Management & Client Success: Managed $70K annual budget and directed team of 6 across content production, community management, and campaign execution. Delivered monthly performance reports and strategic recommendations, contributing to 30% expansion in project scope and budget over 5-year tenure. Recognition: NVISH Award of Excellence | NVISH Project of the Year | NVISH Employee of the Month

Social Media Strategist at NVISH Solutions, Apr 2019 - Mar 2020 · 1 yr, Mohali, Design and execution of social media surveys to gather actionable insights on customer preferences, behavior, and brand sentiment. • Strategy development focused on increasing brand awareness, strengthening digital presence, and driving qualified traffic to the company website. • Content ideation, curation, and development of compelling social media posts to effectively communicate and promote the company’s products and services across platforms. • Creation and maintenance of a centralized content database to systematically organize assets, streamline workflows, and support ongoing marketing and campaign execution.

Business Analyst at NVISH Solutions, May 2016 - Apr 2019 · 3 yrs, Mohali, Gathered and documented business requirements through thorough research to align with stakeholder expectations. Conducted competitor analysis to identify market trends and enhance product competitiveness. Guided development team to deliver high-quality products by creating use cases, user stories, and functional behavior. Created wireframes using Axure RP 8.0 to communicate design concepts and user interfaces effectively. Structured business documents (BRD, FRD, SRS) to clearly communicate technical and business requirements to the development team. Ensured the product met requirements by conducting rigorous testing during the analysis phase.

Education

Bachelor of Technology (B.Tech.), computer science and engineering, Chandigarh Group of Colleges, Landran, Punjab

High school, non medical, Mount Carmel School, Chandigarh