Headline

Brand strategy, GTM, Pricing - the stuff consumer founders figure out too late | Cult, GIVA, Purplle | IIM Indore

About

A creative and analytical minded professional with 7 yrs of experience - I enjoy analyzing a situation from multiple lenses before coming up with a solution which is beneficial to all the stakeholders involved. As a problem solver I am always keen on understanding the cause and effect relationships and figuring out insights to the (potential) customer’s problems. This has helped me come up with great programs to ease the lives of my customers. I am eager to grow my professional journey where I would aspire to always meet the expectations of my customers, my organization and myself.

Location

Bengaluru

AI stack

claude

ChatGPT

Work experience

Pilates Circle at Curefit, Nov 2025 - Jun 2026 · 8 mos, Bengaluru, Karnataka, India

CEO's Office at GIVA, Apr 2025 - Oct 2025 · 7 mos, On-site, • Developed and executed a comprehensive branding media strategy [OTT & Others] to enhance customer acquisition for GIVA. • Built a scoring model to assess media channel fit, optimizing media investments and reducing Cost-Per-Acquisition (CAC). • Introduced programmatic advertising campaigns that improved reach and lowered CPM, driving cost-effective media outreach.

AVP Offline at GIVA, Jan 2024 - Oct 2025 · 1 yr 10 mos, Bengaluru, Karnataka, India

Senior Program Manager - Offline at GIVA, Oct 2022 - Jan 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India, Drive the offline channel growth at GIVA by setting up multiple retail functions. Led the offline store expansion Designed and implemented a robust process playbook to reduce open to market time by 25% and enabled scaling to a potential of 100+ new stores per year Achieved a 20% reduction in operational costs through time optimization and effective negotiations. Established and Led the retail merchandising strategy across the pan India Exclusive Brand Outlets, Inclusive of demand planning and forecasting.

Project Manager - Product Innovations at Purplle.com, Oct 2020 - Sep 2022 · 2 yrs, Mumbai, Maharashtra, India, - Project Management : Planned and Executed End to end network from product development to market launch for New Launches across 10 pvt label brands - Program Management: customized, designed and on-boarded a platform to bring efficiency into the system in terms of time and cost. - Other responsibilities included Vendor Management, cross functional coordination, stakeholder management

Program Manager at NestAway Technologies Pvt Ltd, Sep 2019 - Sep 2020 · 1 yr 1 mo, Bangalore, - Increased the lead conversion by 15% by designing a new sales process - Opened 35+ physical outlets pan India within a span of 3 months (PODs and Hubs) - Collaborated with multiple functions - business teams, Marketing, Product, SCM, analytics within the company for the successful launch - Identified process gaps and worked on user experience - queue management, customer engagement and reduced customer service time - Handled end to end operations for pan India outlets.

Zonal Manager at NestAway Technologies Pvt Ltd, Apr 2018 - Sep 2019 · 1 yr 6 mos, Greater Hyderabad Area, -Led a team of 6 area managers to achieve the zone’s revenue target; responsible for P&L of the zone -Looked after channel partner acquisition, maintain acquisition channels, plan for zone inventory -Resolved zone related disputes or operational challenges which may restrict the growth of the zone

Education

Master of Business Administration - MBA, Marketing/Marketing Management, General, Indian Institute of Management, Indore

Bachelor of Engineering (BE), Civil Engineering, Shri G S Institute of Technology & Science