Shivam Kumar profile photo 1 on Tal

Shivam Kumar

Analytics Lead at Kuku || Revenue & Growth || SQL, experiment design and A/B Testing || Ex ZS

Greater Bengaluru Area

5+ years of work experience

Kuku
Jan 20269 mosPresent

Bengaluru

-Built business-critical analytics systems spanning revenue, payments, subscriptions, investor reporting, and executive decision support.
Kuku
Jan 20251 yrDec 2025

Bengaluru

-Spearheaded business growth strategy by owning company-wide plan vs actual performance, setting monthly targets, and driving continuous business performance tracking for leadership and founders -Acted as SPOC for business metrics, KPI design and performance insights including due diligence for investor relations, partnered with founders and finance team to shape strategic narratives and craft Kuku ’s growth story for Series C fundraise -Collaborated with Product and Engineering to analyze the login and post-install funnels, recommending improvements that led to a 10% increase in install-to-signup conversion -Led analytics across the full consumer lifecycle; acquisition, conversion, retention, renewal, and engagement, optimizing ₹5X+ Cr/month marketing spend through multi-channel performance insights and ROI optimization
Kuku
Feb 202411 mosDec 2024

Bengaluru, Karnataka, India

- Led the 0→1 launch of fiction micro-transactions (pay-per-use), owning product monetization strategy, conversion funnels, retention, and repeat purchase initiatives, backed by first-principles thinking and end-to-end analytics; drove 15% revenue growth -Ideated, executed, and analyzed multiple A/B experiments across pricing, subscription plans, and conversion friction, improving TOFU metrics and scaling revenue from ₹X Cr/month to ₹10X Cr/month -Delivered deep user insights via cohort analysis, segmentation, funnel, and behavioral analysis to improve conversion, retention, CAC, ARPU, and LTV -Partnered cross-functionally with Product, Marketing, and Engineering to evaluate experiments and ship data-backed product improvements -Ran regular RCA and funnel diagnostics to identify leakages, fix metric drops, and unlock sustainable revenue growth
ZS
Aug 20212 yrs 6 mosJan 2024

Pune, Maharashtra, India

-Led a long-term analytics partnership for a leading US pharmaceutical company, delivering deep sales and marketing insights to inform high-impact business decisions -Partnered with Oncology BU leadership to design and launch a volume-based rebate strategy for three post-patent blockbuster drugs, driving 2–10 pp market share gains (2022) -Tracked key KPIs and delivered insights via MBRs and QBRs, supporting sales, marketing, and growth strategy through ad hoc performance analysis across multiple brands -Owned end-to-end analytics and commercial strategy for a DLBCL drug launch across 1L and 3L therapy, covering segmentation, targeting, field-force strategy, and performance tracking

Shivam’s AI Stack

GroqCloud
GroqCloud

Education

Indian Institute of Engineering Science and Technology (IIEST), Shibpur

Bachelor of Technology - BTech

Indian Institute of Engineering Science and Technology (IIEST), Shibpur

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Headline

Analytics Lead at Kuku || Revenue & Growth || SQL, experiment design and A/B Testing || Ex ZS

About

As a seasoned data professional with 5 years of experience, I have a proven track record of driving growth, revenue, engagement, and feature adoption through data-driven decision-making. My expertise lies in understanding user behavior and aligning it with business objectives to create high-impact strategies. I thrive on experimentation conducting multiple tests to uncover user insights and monetizing these learnings to accelerate business growth. With a background in consulting and high-growth startups, I specialize in cohort analysis, user segmentation, funnel optimization, and behavioral analytics. My work spans collaboration with growth, product, engineering, and marketing teams to drive meaningful improvements. Proficient in SQL, Superset, Tableau, Advanced Excel, I leverage data to inform A/B testing and experiment design, helping businesses refine their marketing and product strategies to enhance conversion, CLTV, AOV, and ARPU. I hold a B.Tech in Civil Engineering from IIEST, Shibpur, and I'm always eager to explore new opportunities at the intersection of data, product, and growth. Feel free to connect at skshivamkumarsk@gmail.com

Location

Greater Bengaluru Area

AI stack

GroqCloud

Work experience

Lead Business Analyst at Kuku, Jan 2026 - Present · 9 mos, Bengaluru, -Built business-critical analytics systems spanning revenue, payments, subscriptions, investor reporting, and executive decision support.

Senior Business Analyst at Kuku, Jan 2025 - Dec 2025 · 1 yr, Bengaluru, -Spearheaded business growth strategy by owning company-wide plan vs actual performance, setting monthly targets, and driving continuous business performance tracking for leadership and founders -Acted as SPOC for business metrics, KPI design and performance insights including due diligence for investor relations, partnered with founders and finance team to shape strategic narratives and craft Kuku ’s growth story for Series C fundraise -Collaborated with Product and Engineering to analyze the login and post-install funnels, recommending improvements that led to a 10% increase in install-to-signup conversion -Led analytics across the full consumer lifecycle; acquisition, conversion, retention, renewal, and engagement, optimizing ₹5X+ Cr/month marketing spend through multi-channel performance insights and ROI optimization

Business Analyst at Kuku, Feb 2024 - Dec 2024 · 11 mos, Bengaluru, Karnataka, India, - Led the 0→1 launch of fiction micro-transactions (pay-per-use), owning product monetization strategy, conversion funnels, retention, and repeat purchase initiatives, backed by first-principles thinking and end-to-end analytics; drove 15% revenue growth -Ideated, executed, and analyzed multiple A/B experiments across pricing, subscription plans, and conversion friction, improving TOFU metrics and scaling revenue from ₹X Cr/month to ₹10X Cr/month -Delivered deep user insights via cohort analysis, segmentation, funnel, and behavioral analysis to improve conversion, retention, CAC, ARPU, and LTV -Partnered cross-functionally with Product, Marketing, and Engineering to evaluate experiments and ship data-backed product improvements -Ran regular RCA and funnel diagnostics to identify leakages, fix metric drops, and unlock sustainable revenue growth

Decision Analytics Associate at ZS, Aug 2021 - Jan 2024 · 2 yrs 6 mos, Pune, Maharashtra, India, -Led a long-term analytics partnership for a leading US pharmaceutical company, delivering deep sales and marketing insights to inform high-impact business decisions -Partnered with Oncology BU leadership to design and launch a volume-based rebate strategy for three post-patent blockbuster drugs, driving 2–10 pp market share gains (2022) -Tracked key KPIs and delivered insights via MBRs and QBRs, supporting sales, marketing, and growth strategy through ad hoc performance analysis across multiple brands -Owned end-to-end analytics and commercial strategy for a DLBCL drug launch across 1L and 3L therapy, covering segmentation, targeting, field-force strategy, and performance tracking

Education

Bachelor of Technology - BTech, Indian Institute of Engineering Science and Technology (IIEST), Shibpur