Shivam Jethliya
Product Manager @Dezerv | IIT Kharagpur | Ex- Cars24, Leap Scholar | Entrepreneurship Cell
Rajasthan
8+ years of work experience
May 20242 yrs 4 mosPresent
Bengaluru
My projects at Dezerv individually - increased in-app call booking by 90%, reduced CAC by 30%, reduced Cost Per Meeting Done by 20%, gave the company visibility into 6,000 crore worth of idle cash sitting in users' bank accounts, and gave the marketing team leverage to run campaigns across multiple product lines - bank account tracking, financial goals, retirement planning and more
– Auto Slot Booking (In-App Call Booking · A/B Experimentation) Conducted 45+ user interviews to identify scheduling friction as the key drop-off driver. Designed a 1-click auto-slot booking flow, integrated with a third-party tool to bypass Calendly UI. Ran a 6-week A/B experiment before full rollout — lifted in-app call booking from 11% to 21% (90% relative lift).
– In-App Goal & Retirement Planning (Strategic Product Build) Built Goal & Retirement Planning feature using existing portfolio + bank data (pre-filled, minimal friction). ~1L users have checked their retirement status till date. Achieved 45% feature adoption; feature users converted 50% higher than non-users. Launched goal-planning as a new acquisition narrative - 30% CAC reduction, highest single-thesis reduction since inception.
– In-App Bank Tracking via Account Aggregator (Infrastructure) Built bank tracking achieving 45% adoption; currently tracking ₹6,000 Cr+ in total bank balance. Designed consent flow integrating with Account Aggregators; set up retry mechanisms and bank-level monitoring for 4.5L accounts.
– AI Projects (Self-Built Tools & Workflows) Self-coded Retirement Planning Web Tool (Cursor) used in 50% of acquisition calls. Built call analysis pipeline with Gemini LLM API + Snowflake & Streamlit processing 130 hrs/day of calls - surfaces intent signals and pitch adoption for leadership.
Mar 20231 yr 3 mosMay 2024
On-site
*Increased revenue by 15 Cr/m by adding an additional payment mode (Cash) for buyers in the used car purchase journey, partnering and integrating with third party cash deposit machines for financial compliance;
*Reduced man-hour requirement by 2640 Hrs/m by automating financial operations and accounting across company
* Built a 100% automated C2B business accounting process integrating internal tools and applications with SAP
May 202210 mosFeb 2023
Gurugram, Haryana, India
Worked on automation of finance and accounting processes.
Jul 20216 mosDec 2021
Bengaluru, Karnataka, India
Worked on restructuring the way counselors connect with and manage their respective students and created tools for both stakeholders to improve the students' counseling experience as well as reduce the overall counseling time period.
May 20212 yrs 1 moMay 2023
Elected and mentored the next 2 governing batches. Chaired the 3-tier team consisting of 80+ members.
Mar 20214 mosJun 2021
Pune Division
May 20201 yr 1 moMay 2021
Executive head for sponsorship, media, and public relations portfolios. Led a team of 35 to collaborate with sponsors (LTI, Linkedin, WestBridge Capital etc) and media bodies (The Hindu, Business Standard, MoneyControl etc). Garnered a participation of 28,000 students.
Sep 20181 yr 9 mosMay 2020
IIT Kharagpur
Organized the Jaipur chapter of the Entrepreneurship Awareness Drive(EAD)' 2019. EAD is the flagship event of E-Cell IIT Kharagpur spanning 25 cities with more than 25,000 student participants and inviting premier corporate personalities.
Shivam’s AI Stack
Education
(B.Tech + M.Tech), Metallurgical Engineering
Indian Institute of Technology, Kharagpur
20185 yrs2023
Micro Specialization, Entrepreneurship and Innovation
Indian Institute of Technology, Kharagpur
20212 yrs2023
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