---
title: "Shivam Gupta - Brand Strategist & GTM Manager in Bengaluru | Tal"
description: "Meet Shivam Gupta, Brand Strategist & Growth Marketing Leader | B2B SaaS & Tech Startups | GTM | Demand Generation | based in Bengaluru. AI stack includes anthropic apis, gemini, and openai."
image: "https://tal.club/meet/shivam-gupta-5/share-image"
---

# Shivam Gupta on Tal

## Headline

Brand Strategist & Growth Marketing Leader \| B2B SaaS & Tech Startups \| GTM \| Demand Generation \|

## About

Brand and growth marketing professional with 7\+ years building demand engines for B2B SaaS, tech startups, EdTech, and export businesses\. What I do: → GTM strategy & brand launch from 0 to 1 → Organic growth — scaled traffic 40x at PyNet Labs in 6 months → LinkedIn authority building — grew audience from 10K to 200K\+ → Demand generation & lead quality optimisation → Aligning marketing directly with revenue goals Worked with founders and C\-suite at Amtex Software, PyNet Labs, Aroha Edibles across IT staffing, EdTech, FMCG, and commodity export\. Currently open to Brand Strategist, Growth Marketing Manager, and Head of Marketing roles at B2B SaaS companies in Bangalore or Hyderabad\. 📩 Email: Shivamguptadgmr@gmail\.com \| DM me here anytime\.

## Location

Bengaluru

## AI stack

anthropic apis

gemini

openai

perplexity

## Work experience

Brand Strategist & GTM Manager at Aroha edible oils, Oct 2024 \- Mar 2026 · 1 yr 6 mos, India, Brand Strategist \| Aroha Edible Oils • Built the Aroha brand from scratch across offline and online channels, defining positioning, messaging, and trust signals for a commodity and export\-driven market\. • Designed and executed monthly brand and growth strategies focused on visibility, lead quality, conversion, and ROI\. • Led cross\-channel distribution \(SEO, LinkedIn, Google Ads, content\) as brand amplification tools, not isolated performance tactics\. • Worked closely with stakeholders on documentation, UX/UI, website structure, and communication clarity to support buyer confidence and negotiations\.

Senior Brand Manager & GTM Strategist at Amtex Systems Inc, May 2023 \- Nov 2024 · 1 yr 7 mos, Gurugram, • Led brand strategy and market positioning for multiple B2B and enterprise partner clients including Salesforce ecosystem partners, like, Tableau, Lazard, Easy Lottery, and School Skies\. • Designed and executed cross\-channel brand and growth strategies across SEO, Google Ads, LinkedIn, and content, using SEO as a market insight and distribution layer rather than a standalone function\. • Worked closely with developers, designers, and product teams to improve website UX/UI, messaging clarity, and technical performance for real\-world users\. • Supported sales and leadership teams by aligning brand visibility, inbound quality, and conversion\-focused digital experiences with business goals\.

Growth Marketing Manager at PyNet Labs India, May 2022 \- Apr 2023 · 1 yr, India, Supported brand visibility and positioning for technology\-driven clients by translating complex offerings into clear, market\-ready messaging\. • Planned and executed content and distribution strategies across SEO and digital channels to improve brand discovery and credibility\. • Used SEO and analytics as market insight tools to understand audience intent, competitive gaps, and positioning opportunities\. • Collaborated with internal teams and stakeholders to align brand communication, inbound strategy, and business objectives\.

Senior Digital Marketing Executive at Greenharv Digital Dunia Market, Jun 2020 \- Jul 2022 · 2 yrs 2 mos, Noida, Uttar Pradesh, India, Worked in a multi\-client digital marketing agency serving colleges and universities across India, supporting brand visibility, lead generation, and admissions growth\. Led execution across SEO and Google Ads as primary channels, with supporting social media planning and content distribution to drive consistent student inquiries\. Managed 15–20 member cross\-functional teams, coordinating SEO, paid media, content, and operations to ensure timely delivery across multiple client accounts\. Collaborated closely with Brand Managers, CEOs, and senior decision\-makers of partner institutions to align marketing strategy with enrollment targets and business goals\. Worked with internal calling, verification, and admissions teams to ensure marketing leads translated into qualified admissions and measurable outcomes\. Monitored campaign performance, optimized channel mix, and supported continuous improvement in lead quality and conversion efficiency\.

Sr\.SEO EXECUTIVE at Greenharv Digital Dunia Market, Jun 2020 \- Feb 2022 · 1 yr 9 mos, Noida, handling SEO activities for the client

Digital Marketing Executive at Full\-time, Jan 2019 \- Feb 2020 · 1 yr 2 mos, India, Worked with early\-stage ecommerce and service brands to build initial online visibility and performance channels\. Key Ownership Areas: Built SEO \+ performance acquisition foundation for 4 ecommerce brands \(Shopify & WordPress\) Set up full analytics stack: GA, Search Console, conversion tracking Designed Google Shopping \+ search campaigns for export furniture & decor brands Improved organic discoverability and conversion structure through technical \+ content optimisation Worked directly with founders on lead generation and website conversion improvements Buainess Outcome : ads Helped multiple ecommerce brands achieve first consistent online sales via search & shopping Built early portfolio that led to full\-time brand & growth roles

## Education

Bca, Computer Programming, Specific Applications, Chhatrapati Shahu Ji Maharaj University \(CSJMU\), Kanpur

Intermediate, Science stree, MSVM INTER COLLEGE

[View the original profile](https://tal.club/meet/shivam-gupta-5)

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