Headline

Associate Director - Growth & Revenue at Routematic | AI-Native GTM

About

I enjoy building go-to-market systems that help B2B companies generate predictable revenue. Over the last 9 years, I’ve had the opportunity to build and scale demand generation engines for SaaS companies like Routematic, Gupshup, and Darwinbox, helping grow pipelines to over $10M. If we made a Venn diagram of my work, it would sit exactly at the center of marketing, technology, and revenue. I bring together content, performance marketing, marketing operations, inside sales, and events to build a scalable revenue machine. More recently, a lot of my focus has been on building AI-native GTM systems. This means using AI to handle the heavy lifting, automating mundane tasks like content creation, ad optimization, and data generation, while building intelligent workflows to capture buyer intent and run personalized outreach at scale. Always happy to connect and talk about B2B growth, AI systems, or just swap ideas. Feel free to drop me a message.

Location

Greater Bengaluru Area

Work experience

Associate Director - Growth and Revenue at Routematic, Jul 2026 - Present · 2 mos

Growth Marketing Lead at Routematic, Jun 2025 - Jul 2026 · 1 yr 2 mos

Senior Manager - Digital Marketing at Gupshup, Oct 2024 - Apr 2025 · 7 mos, Bengaluru, Karnataka, India

Revenue Marketing Manager at Darwinbox, Oct 2022 - Oct 2024 · 2 yrs 1 mo, Bengaluru, Karnataka, India

Assistant Director at Yellow.ai, Feb 2022 - Oct 2022 · 9 mos, Bangalore Urban, Karnataka, India

Senior Marketing Manager at Yellow.ai, May 2020 - Feb 2022 · 1 yr 10 mos, Bengaluru, Karnataka, India, • Responsible for setting up an ROI-driven demand generation engine, scaling it from $0 to $10M+ in revenue • Led the demand generation team to achieve a $10M+ revenue target by implementing an integrated marketing strategy that included automation, ABM, lead nurturing, content marketing, and paid search campaigns • Oversaw all aspects of campaign development including copywriting (landing page copy & emails), design (graphics & templates) and A/B testing to ensure maximum ROI on every dollar spent • Collaborated with sales teams across multiple business units to identify key growth opportunities within their accounts and developed go-to-market plans for each opportunity based on available resources and timelines • Developed and implemented a lead nurture cycle that included email automation, lead scoring, and lead attribution, which led to an increase in SQL by 25%

Digital Marketing Manager at Xoxoday, Nov 2018 - May 2020 · 1 yr 7 mos, Bengaluru, Karnataka, India, • Implemented SKAG format to run AdWord campaigns and generated 70+ MQL leads month on month, improved the conversion rate by 17% and decreased CPA by 10% • Introduced LinkedIn ads to the company’s marketing strategy, developed and optimized ad campaigns to obtain a lead to client conversion ratio of 5% • Hosted live streaming events, social media interactions and broadcasts. Generated 200+ MQL leads from every webinar • Executed content strategy by adding relevant lead magnets on the website, developed drip email sequences to nurture inbound leads • Successfully ran email and social media campaigns to generate reviews on product listing websites like Capterra, G2Crowd, TrustRadius, and so on

Education

B.Tech(EIE), Electronics and Instrumentation Engineering, Gitam University