Headline

Business Analyst – AdTech | Rapid Prototype Builder | Ad Operations | Data Analytics

About

I’m a Business Analyst specializing in AdTech, Data Analytics, and rapid prototype development, focused on converting complex performance data into clear insights and high-impact solutions. I work across platforms like Google Ad Manager (GAM), PubMatic, and programmatic ecosystems to break down delivery, inventory, and revenue patterns. My strength lies in identifying root causes, improving operational efficiency, and helping teams make confident, data-backed decisions. Alongside analytics, I build fast working prototypes — dashboards, data workflows, and reporting systems — enabling business, product, and operations teams to visualize outcomes instantly. This ability to convert ideas into usable tools has consistently improved alignment and accelerated execution. I enjoy working at the intersection of data, business strategy, and technology, bringing a structured, consulting-style approach to problem-solving while staying hands-on with tools, data models, and real operational challenges. 🔹 What I Excel At Translating business problems into structured analytical models Building rapid prototypes for dashboards, automation & workflows Investigating delivery issues across GAM, PubMatic & programmatic systems Improving fill rates, latency, pacing & inventory efficiency through insights Communicating data stories to product, client, and leadership teams 🔹 Core Skills AdTech | Ad Operations | Google Ad Manager | PubMatic | Data Analytics | SQL | Prototyping | Reporting Automation | Business Analysis | Programmatic Advertising | Stakeholder Communication | Problem Solving

Location

Noida

Work experience

Business Analyst at YuktaMedia, Feb 2025 - Present · 1 yr 5 mos, Noida, Uttar Pradesh, India, * Built and iterated AI Agents for AdOps which includes a Campaign Q\&A Copilot that converts natural-language questions into Python/SQL, automates routine analysis, and surfaces insights for non-technical stakeholders. * Prototyped agentic workflows (tool-using, RAG over internal docs/runbooks) to answer GAM/AdOps FAQs and trigger actions; piloted via Slack for faster on-call support. * Designed interactive dashboard prototypes with the help of Streamlit + Python/SQL for campaign performance, pacing, and revenue ops standardizing metrics and speeding up decision-making. * Led process reviews end-to-end: mapped AS-IS/TO-BE, identified bottlenecks, and prioritized improvements aligned to business goals. * Translated requirements into BRDs, user stories, and acceptance criteria; partnered with Product, Data and Sales for delivery. * Drove data validation & KPI definitions; created data dictionaries and ensured consistency across dashboards and reports. * Ran stakeholder workshops and demos; gathered feedback and converted it into iterative roadmap. * Supported analytics pipelines on AWS + Airflow in collaboration with data engineering team to keep reporting reliable and timely. * Focused on measurable outcomes reduced manual reporting time, improved visibility of campaign health, and accelerated insight-to-action.

Java Software Developer at Remark Educations, Aug 2021 - Sep 2021 · 2 mos, Delhi, India, Developed a Dice Game using Java, HTML, and CSS, achieving a 90% user rating. Optimized backend game logic, improving response time by 30%. Strengthened full-stack development skills, leading to 100% efficiency improvement.

Education

Bachelor of Technology - BTech, Computer Science, Roorkee Institute of Technology

Senior Scecondary school, Science, doon public school