---
title: "Shivam Agarwal - Senior Manager Strategic Alliances & Partnerships in Bengaluru, Karnataka | Tal"
description: "Meet Shivam Agarwal, Senior Manager Strategic Alliances & Partnerships @ PUMA Group | Brand Management, Gamification, Branding based in Bengaluru, Karnataka. AI stack includes claude code, claude, and deepseek."
image: "https://tal.club/meet/shivam-6/share-image"
---

# Shivam Agarwal on Tal

## Headline

Senior Manager Strategic Alliances & Partnerships @ PUMA Group \| Brand Management, Gamification, Branding

## About

Results\-driven Senior Manager at PUMA Group with a proven track record in strategic alliances, partnership management, and brand growth\. I manage a ₹100 Cr portfolio, delivering high\-impact acquisition and retention strategies through cross\-industry collaborations\. With previous experience in financial services and creative marketing, I excel at bridging the gap between creative storytelling and tangible business outcomes to drive measurable value\.

## Location

Bengaluru, Karnataka

## AI stack

claude code

claude

deepseek

gemini

metaai

## Work experience

Senior Manager Strategic Alliances & Partnerships at Puma Group, Jan 2025 \- Present · 1 yr 8 mos, Bengaluru, Karnataka, India, Dual P&L: \(1\) GV & Coupons — ₹70 Cr consumer acquisition business \(2\) Strategic Partnerships — ₹30 Cr \| Combined: ₹100 Cr \- Scaled GV & Coupons to ₹70 Cr: 100K\+ customers acquired at 8x\+ ROAS\. GV cohorts delivered 5x higher repeat rate vs baseline and 2x higher AOV — a full acquisition\-to\-retention flywheel\. \- Ran 25\+ co\-funded brand partnerships generating 300M\+ views and reach\. Banking programmes with Kotak, Axis, ICICI, Federal & IDFC brought in affluent customers at zero brand CAC\. \- Extended PUMA's campaigns through partner ecosystems: Rapido & Noise amplified Let There Be Sport to 40M\+ users \(PR in Brand Equity & AFAQS\); GrabOn IPL Fantasy League reached 300K\+ users per season; \#PumaDive with Duroflex & SMAASH — PUMA India's first AI\-led campaign\. \- Built PUMA's O2O presence on District: exclusive PUMA x RCB Palermo launch, RCB jersey amplification, Usain Bolt India Tour ticketing \(zero listing fee\)\. Contributed ₹6 Cr\+ incremental offline sales\. \- Gen\-Z partnerships: Revenant Esports \(India's first esports brand tie\-up\), Mindler campus IP \(200\+ students, national press\), CRED Pay exclusivity deal \(no competitor for 6 months\)\. Awards: Revenue Champ of the Year · Fast Cat Top 5 · Cat of the Quarter ×2

Manager \- Strategic Alliances at Puma Group, Jan 2022 \- Mar 2025 · 3 yrs 3 mos, Bangalore Urban, Karnataka, India, As the Head of Alliances and Partnerships at Puma India, I collaborate closely with the Executive Director to foster pivotal relationships\.

Manager II at ICICI Bank, Apr 2021 \- Jan 2022 · 10 mos, Delhi, India, Led acquisition and relationship lifecycle for enterprise accounts including Hero Group and Paytm, managing ₹20 Cr\+ in monthly transaction volumes across Delhi NCR\. \- Drove adoption of ICICI's SaaS platform 'Trade Online' among SMEs, streamlining forex and trade operations for importers and exporters\. \- Collaborated with 30 Relationship Managers across 3 branches to cross\-sell trade products, payment gateways, and POS solutions — increasing product penetration 40%\. \- Consistently exceeded performance targets by 30%\+ YoY\. Awards: Sales Champion ×2

Manager at ICICI Bank, Apr 2020 \- Apr 2021 · 1 yr 1 mo, Delhi, India, "Led Full\-Spectrum Sales and Operations Management for ICICI Bank's SME Trade and Forex Products in Delhi NCR, Handling Monthly Transaction Revenue Volumes Exceeding INR 20 Crore • Spearheaded the Adoption of ICICI Bank's SAAS Platform 'Trade Online' Among SMEs, Streamlining Online Transactions for Importers and Exporters • Worked with a Team of 30 Relationship Managers Across 3 Branches, Leveraging Their Client Relationships to Cross\-Sell Trade Products and Payment Solutions, Including Payment Gateways and POS Machines • Oversaw MIS Maintenance and Reporting for All 3 Branches, Tracked Performance Metrics, and Facilitated Achievement of Revenue Targets"

Management Trainee at ICICI Bank, 2019 \- Apr 2020 · 1 yr 4 mos, Delhi, India

Assistant Manager Brand Solutions at Jio Creative Labs, Jun 2018 \- Dec 2018 · 7 mos, Mumbai, Maharashtra, India, Core strategy team member at Jio Creative Labs, developing brand strategy and 360° integrated marketing communication plans for major consumer brands\. \- Contributed to 'Jio Dhan Dhana Dhan' — the most\-viewed IPL campaign of 2018, 50M\+ impressions\. \- Developed brand strategies and IMC plans for HUL, GCPL, JioSaavn, GoPro, AJIO, and Reliance Retail\. \- Produced 20\+ strategic pitch decks; conducted focus group studies and opinion polls to inform campaign design\. \- Managed creative assets for India's Got Talent 2018 on Twitter\.

Assistant Brand Manager Marketing at Jio Creative Labs, Jun 2018 \- Dec 2018 · 7 mos, Cultural Storytelling: Integral Strategist/ coordinator for "Jio Dhan Dhana Dhan" \(most viewed campaign of the year\) & developed localized content strategies for major retail & lifestyle brands \(GoPro, JioSaavn, GCPL\)\.

Intern Marketing at Jio Creative Labs, Apr 2017 \- Jun 2017 · 3 mos, Mumbai Metropolitan Region

Volunteer Staff at Khushii NGO, Feb 2017 \- Feb 2017 · 1 mo, South Delhi, Delhi, India

## Education

Master of Business Administration, Marketing, SVKM's Narsee Monjee Institute of Management Studies \(NMIMS\)

B\.A\. \(Hons\), Journalism, Delhi College Of Arts and Commerce

[View the original profile](https://tal.club/meet/shivam-6)

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