Headline

Senior Manager Strategic Alliances & Partnerships @ PUMA Group | Brand Management, Gamification, Branding

About

Results-driven Senior Manager at PUMA Group with a proven track record in strategic alliances, partnership management, and brand growth. I manage a ₹100 Cr portfolio, delivering high-impact acquisition and retention strategies through cross-industry collaborations. With previous experience in financial services and creative marketing, I excel at bridging the gap between creative storytelling and tangible business outcomes to drive measurable value.

Location

Bengaluru, Karnataka

AI stack

claude code

claude

deepseek

gemini

metaai

Work experience

Senior Manager Strategic Alliances & Partnerships at Puma Group, Jan 2025 - Present · 1 yr 8 mos, Bengaluru, Karnataka, India, Dual P&L: (1) GV & Coupons — ₹70 Cr consumer acquisition business (2) Strategic Partnerships — ₹30 Cr | Combined: ₹100 Cr - Scaled GV & Coupons to ₹70 Cr: 100K+ customers acquired at 8x+ ROAS. GV cohorts delivered 5x higher repeat rate vs baseline and 2x higher AOV — a full acquisition-to-retention flywheel. - Ran 25+ co-funded brand partnerships generating 300M+ views and reach. Banking programmes with Kotak, Axis, ICICI, Federal & IDFC brought in affluent customers at zero brand CAC. - Extended PUMA's campaigns through partner ecosystems: Rapido & Noise amplified Let There Be Sport to 40M+ users (PR in Brand Equity & AFAQS); GrabOn IPL Fantasy League reached 300K+ users per season; #PumaDive with Duroflex & SMAASH — PUMA India's first AI-led campaign. - Built PUMA's O2O presence on District: exclusive PUMA x RCB Palermo launch, RCB jersey amplification, Usain Bolt India Tour ticketing (zero listing fee). Contributed ₹6 Cr+ incremental offline sales. - Gen-Z partnerships: Revenant Esports (India's first esports brand tie-up), Mindler campus IP (200+ students, national press), CRED Pay exclusivity deal (no competitor for 6 months). Awards: Revenue Champ of the Year · Fast Cat Top 5 · Cat of the Quarter ×2

Manager - Strategic Alliances at Puma Group, Jan 2022 - Mar 2025 · 3 yrs 3 mos, Bangalore Urban, Karnataka, India, As the Head of Alliances and Partnerships at Puma India, I collaborate closely with the Executive Director to foster pivotal relationships.

Manager II at ICICI Bank, Apr 2021 - Jan 2022 · 10 mos, Delhi, India, Led acquisition and relationship lifecycle for enterprise accounts including Hero Group and Paytm, managing ₹20 Cr+ in monthly transaction volumes across Delhi NCR. - Drove adoption of ICICI's SaaS platform 'Trade Online' among SMEs, streamlining forex and trade operations for importers and exporters. - Collaborated with 30 Relationship Managers across 3 branches to cross-sell trade products, payment gateways, and POS solutions — increasing product penetration 40%. - Consistently exceeded performance targets by 30%+ YoY. Awards: Sales Champion ×2

Manager at ICICI Bank, Apr 2020 - Apr 2021 · 1 yr 1 mo, Delhi, India, "Led Full-Spectrum Sales and Operations Management for ICICI Bank's SME Trade and Forex Products in Delhi NCR, Handling Monthly Transaction Revenue Volumes Exceeding INR 20 Crore • Spearheaded the Adoption of ICICI Bank's SAAS Platform 'Trade Online' Among SMEs, Streamlining Online Transactions for Importers and Exporters • Worked with a Team of 30 Relationship Managers Across 3 Branches, Leveraging Their Client Relationships to Cross-Sell Trade Products and Payment Solutions, Including Payment Gateways and POS Machines • Oversaw MIS Maintenance and Reporting for All 3 Branches, Tracked Performance Metrics, and Facilitated Achievement of Revenue Targets"

Management Trainee at ICICI Bank, 2019 - Apr 2020 · 1 yr 4 mos, Delhi, India

Assistant Manager Brand Solutions at Jio Creative Labs, Jun 2018 - Dec 2018 · 7 mos, Mumbai, Maharashtra, India, Core strategy team member at Jio Creative Labs, developing brand strategy and 360° integrated marketing communication plans for major consumer brands. - Contributed to 'Jio Dhan Dhana Dhan' — the most-viewed IPL campaign of 2018, 50M+ impressions. - Developed brand strategies and IMC plans for HUL, GCPL, JioSaavn, GoPro, AJIO, and Reliance Retail. - Produced 20+ strategic pitch decks; conducted focus group studies and opinion polls to inform campaign design. - Managed creative assets for India's Got Talent 2018 on Twitter.

Assistant Brand Manager Marketing at Jio Creative Labs, Jun 2018 - Dec 2018 · 7 mos, Cultural Storytelling: Integral Strategist/ coordinator for "Jio Dhan Dhana Dhan" (most viewed campaign of the year) & developed localized content strategies for major retail & lifestyle brands (GoPro, JioSaavn, GCPL).

Intern Marketing at Jio Creative Labs, Apr 2017 - Jun 2017 · 3 mos, Mumbai Metropolitan Region

Volunteer Staff at Khushii NGO, Feb 2017 - Feb 2017 · 1 mo, South Delhi, Delhi, India

Education

Master of Business Administration, Marketing, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

B.A. (Hons), Journalism, Delhi College Of Arts and Commerce